## Assertions
the aim is to create the most useful recipe platform possible
designed for clarity, not search engines
no clutter, ads, or SEO filler
recipes written for humans, not algorithms
supports both casual cooks and power users
quick lists for microwave meals
advanced features for everyday chefs
helps people make sense of their own kitchens
“what can I cook with what I have?”
“how can I eat better for less?”
“what’s actually healthy here, and why?”
and a calm, practical framework for eating well and cheaply
built on objective science and genuine care for people’s health
draws from the *Perfect Health Diet* by Paul and Shou-Ching Jaminet, with full attribution and permission
we believe they’ll be supportive of the project
their work already extends into curing chronic illness and cancer
they seem like good people — dedicated, thoughtful, and quietly ambitious
their intention has always been to help people live healthier, longer lives
this project continues that same impulse, at a grassroots level
to make good nutrition accessible to everyone, not as a brand but as common sense
to bring the research of passionate scientists into everyday life
to show that simple, well-understood food can heal and sustain
to support the original authors in their broader mission
reasonable.diet can help promote their work
and create opportunities for new initiatives
like working together on Reasonable Health retreats
(inspired by their previous work doing health retreats)
or community programmes focussed on assisting or even curing chronic illness
to focus on people — to help them as effectively as possible, wherever they live, and whatever their circumstances
## Nutrition Basics
potato
potato is perhaps the most adaptable vegetable on earth
it grows almost anywhere, needs little infrastructure, and stores easily for months
it can be fried, boiled, mashed, roasted, baked, stewed — or simply microwaved
a single potato cooked in a microwave takes only a few minutes
just poke holes in the skin and cook — no pan, no oil, no fuss
it’s one of the simplest, cheapest, and healthiest meals possible
nutritionally, potatoes are exceptional
high in potassium, vitamin C, vitamin B6, magnesium, and resistant starch
provide roughly 90 calories per 100 grams — mostly slow-digesting carbohydrates
contain enough protein and fibre to keep a person nourished and full
their glycaemic impact is moderated by high satiety — they fill you before you overeat
compared to packet ramen
potatoes are cheaper, cleaner, and naturally balanced
no additives, no refined oil, no sodium overload
require less time and effort to prepare — even a single potato in a microwave outperforms ramen nutritionally
they feed more people per dollar, per square metre, and per minute of preparation
as a crop, they’re quietly remarkable
early, mid, and late-season varieties grow at different times, giving year-round supply
they transport well, tolerate imperfect storage, and stay edible far longer than most produce
underground cellars or simple cool stores are enough to keep them fresh
they can be grown in almost any soil and by almost anyone — no previous experience needed
potatoes are nutritionally rich, calorically dense, and globally scalable
they form the perfect foundation for an affordable, nutritious diet
and any surplus can be redistributed easily without spoilage
it’s no exaggeration to say the potato could feed the world — calmly, cheaply, and well
additions
potatoes alone can sustain most needs, but a few simple foods fill the rest of the picture
onion and carrot grow easily almost everywhere
cheap, durable, and improve both nutrition and flavour
add carotenoids, antioxidants, and subtle sweetness that balances the starch
they’re grown in bulk in nearly every region and can be stored for long periods
together with potatoes, they create meals that are simple, colourful, and satisfying
mussels
one of the most sustainable animal foods on the planet
they need no feed, purify the water they grow in, and thrive without industrial farming
every kilogram of mussels improves the ecosystem instead of harming it
they’re incredibly nutrient dense
packed with complete protein and micronutrients rarely found together in one food
contain zinc, copper, iodine, selenium, omega-3s, vitamin B12, and other trace minerals
many of these are hard to obtain — or poorly absorbed — in modern or plant-exclusive diets
even a small serving once or twice a week fills essential nutrient gaps
it’s a quiet, efficient way to cover the bases most people never think about
and they’re kind of cool — simple, healthy, and surprisingly easy to cook
liver
liver is one of the most nutritionally complete foods known
packed with fat-soluble vitamins (A, D, E, K) and the full B complex
rich in iron, folate, and copper — nutrients many people are low in without realising
it only takes a small amount to make a difference
a portion once a week provides almost everything the body can’t make itself
it may not be for everyone’s taste, but it’s an option worth knowing
it’s kind of cool in its own way — strong, simple, and efficient
like a natural multivitamin that’s been here all along
overall
the goal isn’t to prescribe what everyone must eat, but to show what works
the combination of simple, high-yield foods — potato, mussel, liver, and common vegetables — covers nearly all human nutritional needs
it’s adaptable for each person and each culture
the focus is to share the best, cheapest, and most realistic ways to reduce malnutrition for as many people as possible
a calm, scientific approach that still feels human and grounded in everyday life
messaging line
“two packs of ramen will tide you over. two bucks of potatoes will feed you all day.”
core messaging points
potato is great
add one or two standard servings of mussels (six mussels a week) for complete nutrition
cheaper
healthier
better than packet ramen
better for you
keeps you fuller for longer
## A Really Useful Website
the site is one thing with two faces
the everyday recipe side you see and touch
and the nutrition underneath that quietly keeps you healthy
the aim is that it just feels like a really good recipe site
and only later people notice it has been gently looking after their health the whole time
### The Recipe Site
the goal is to create a site that is simply, quietly, the best place on earth to find and share recipes
not just good — but genuinely loved by the people who cook
the kind of site that feels like it understands what you actually need, right when you need it
it isn’t about competing for clicks or attention
it’s about clarity, calm design, and usefulness
no SEO tricks, no filler paragraphs, no clutter
it’s not the fault of cooks that they’ve had to optimise their sites for search engines
the internet made it harder to be seen unless you played the algorithm’s game
this site removes that burden entirely
recipes are written for humans, not machines
the best content rises because people love it, not because code demands it
#### Recipe Structure
recipes stored as simple structured entries
as a note for developers, i.e typescript
title, ingredients, steps, allergens
time, cost, difficulty
region and availability hints
mood and goal tags
short summary at the top
photos optional — and encouraged
people can add their own photos
and lightly tag them
or follow photographers whose style they like
a quiet, creative layer without becoming social media
this structure makes recipes easy to:
filter
fork
export
remix
#### Short Summary
each recipe has a short “do this → then this → done”
lets people cook without rereading the whole page
especially useful if they are tyred, stressed, or cooking on a small screen
#### Difficulty
easy, medium, or hard
with a short note on why
local-only skill level
the site quietly learns what feels easy for you
and suggests slightly more complex recipes over time if you want that
#### Learning
recipes link to skills on learnstuff.today
knife basics
heat control
simple sauces
a recipe can say “watch this first”
then drop you straight into a short, calm video or guide
skills tracked locally
so suggestions improve
but nothing needs to leave your device unless you choose
the flow is often:
learn a tiny skill → cook a simple recipe → pick the next skill
so cooking itself becomes the practice ground for learning
#### Tags
each recipe can be tagged by:
meal type
cuisine or country
region (through hexagons.world)
prep time
difficulty
allergens
“bulk cook” and “leftovers-friendly”
high-protein, vegetarian, or light
illness-friendly meals
mood or feeling
goals (cheap, comfort, fitness, low cleanup)
occasions and seasons
kitchen constraints
microwave-only
kettle-only
one-pot and minimal equipment
low-packaging and sustainability
the underlying assumption is that:
a lot of people only have a microwave, kettle, or single pot
and the site should treat that as normal, not as a limitation
#### Filters
you can narrow recipes by:
ingredients to include or exclude
prep-time range
difficulty
allergen exclusions
illness states
mood (stressed, depressed, tyred, celebratory, social)
goals (cheap, comfort, high-protein, minimal cleanup)
occasions (holidays, exam week)
region and ingredient availability
environmental preferences
kitchen constraints
filters can stack
and every filter has a shareable link
so a friend can open exactly what you see
#### Search
full-text search across recipes
tag and keyword combinations
shareable search URLs
instant narrowing as you type
aim is that it feels like asking a calm friend “what can I make with this?”
#### Substitutions
valid swaps that still taste good
region-aware options
“if you can’t get this, use that instead”
community-confirmed substitutions
people quietly mark what worked
helps reduce waste, panic-buys, and unnecessary shopping
#### Random Recipes
filter-first randomiser
you set time, difficulty, equipment
add allergens, region, mood, goals, occasions
“Surprise me” then picks something that fits
and shows a short reason why it was chosen
useful for decision fatigue
or when you want to explore but not think too hard
#### Regional Awareness
integrated with hexagons.world
per-region pricing bands
local availability hints
tags like “common locally” or “speciality store”
region-based substitutions
suggesting what is normal where you live
each recipe can also name a “home hexagon”
the local area it best represents
so people can see where dishes really live in the world
recipes feel familiar rather than imported
while still letting you try new things if you like
over time, this maps:
which staple patterns show up in which places
and how local cultures already solve nutrition quietly
#### Moods and Goals
recipes can be tagged for how you feel and what you need
low-effort
soothing
shareable
celebratory
goals can be:
high-protein
very cheap
veg-forward
minimal cleanup
mood and goal state is stored locally
used only to suggest recipes that feel right for that moment
#### Emoji Reactions
quick reactions that help you sort your own recipes
❤️ favourites
🔥 high-protein
🥔 budget
🤒 illness-friendly
💤 low-effort
saved into personal views or folders
not a public score
or only ever shown as very soft aggregates if needed
#### Grocery Lists
add one or many recipes into a single list
the site:
combines ingredients
removes duplicates
groups by store section if possible
export formats:
plain text
markdown checkboxes
Obsidian
Notion
Todoist
custom templates
people can define their own format
like: `- [ ] {{quantity}} {{unit}} {{name}}`
templates can be shared like small user scripts
shared lists for circles
households, friends, clubs
assign items, mark what is bought, and keep it private by default
#### Flows and Leftovers
each recipe has a “flows” view
shows what leftovers can turn into
which other recipes share many ingredients
how a weekly shop can chain together
weekly flow mode
helps plan one main shop
and then a chain of simple meals
with very little waste
#### Simple Mode
each recipe can have a “simplified” version
fewer steps, fewer dishes
same basic flavour
useful for first tries, rough nights, or small kitchens
sits beside the main version rather than replacing it
#### Variations and Forks
recipes can have branches
cheaper
cultural
vegetarian
fewer ingredients
for people who care, there is a “developer view”
diff summary between versions
a small fork tree
optional GitHub link if someone's recipe lives in a repo
behind this sits the idea of a “meta recipe”
the core structure that different cultures adapt in their own ways
with discussion focussed on:
why people change things
what each variation preserves
what trade-offs they chose on cost, effort, or taste
so over time, each meta recipe becomes:
a small map of local wisdom
rather than one “true” version
#### Community Recipes
people can submit recipes through a simple on-site form
no markdown needed
they can:
add photos
add short audio guides
add calm video versions
link their own cooking blogs or sites so credit flows back to them
the site supports:
audio-only mode (listen while cooking)
picture-step mode for quiet or low-bandwidth kitchens
tiny webm instruction clips
cooking together
a small WebRTC “cook together” option
lets two or more people cook the same recipe at once
with low-pressure voice chat
useful for:
students away from home
friends in different cities
anyone who wants company while cooking
self-evaluation includes:
difficulty
moods and goals
substitutions
frugality
passport attribution:
created, adapted, or updated
public comments stay short and useful
not a place for performance
### The Health Site
underneath the recipes is a simple, calm health layer
it is not a brand or a diet
it is a place to understand what tends to keep people well
while still letting you eat however you want
it leans on the Perfect Health Diet and related work
not as dogma
but as a clear reasoning framework for:
inflammation
gut health
nutrient sufficiency
immune balance
energy production and repair
long-term healing patterns
the aim is to make these ideas usable in everyday life
through routines
through food
through gentle tracking
through patterns that help you feel more stable
#### Everyday Tools
you log what you cooked with one tap
or by clippy command:
`/ate stew`
optional logs for:
sleep
mood
energy
pain or flares
illness days
all local-first
nothing leaves the device unless you choose
over time this creates:
a quiet picture of your days
what helps you recover
what triggers flares
what stabilises you when life is difficult
#### Planning the Week
weekly planning lives in the health side
because planning food is one of the most effective ways to stay well
the planner:
shows your week by meals
lets you drag recipes in
marks leftovers or eating out
local-only nutrition summary:
rough balance of protein, starches, and fats
how often nutrient-dense foods appear
consistency of mealtimes
how often you rely on simple routines
soft nudges only
no judgement
no scoring
the point is clarity
so future-you has fewer difficult days
#### Condition View
if you’re dealing with something specific
there are calm, human pages to orient you
light, practical summaries of:
what tends to help people
what foods matter
what routines stabilise symptoms
what patterns people commonly see
examples include:
gut issues
autoimmune flares
long COVID
chronic fatigue
multiple sclerosis
mood instability
pain cycles
these are orientation pages
not treatment pages
always optional
written so anyone can understand
with clear links into the mechanisms underneath
#### Mechanism Blocks
for people who want a deeper dive
the site explains:
inflammation
gut lining and microbiome
nutrient deficiencies
immune balance
blood sugar stability
myelin repair
mitochondrial energy
short, clear explanations
of why each mechanism matters
what foods affect it
what routines affect it
what evidence supports it
how people combine these ideas in real life
#### Patterns Over Time
as you use the site, gentle patterns emerge:
“your bad days often follow poor sleep”
“warm meals seem to help your digestion”
“your energy is steadier on weeks with mussels or liver”
descriptive, not prescriptive
a mirror, not a plan
#### Integration
clippy ties everything together
slash commands update health logs automatically
cooking becomes the anchor for your data
all optional
and all quietly useful
#### Grounding
the underlying nutritional approach is simple:
potatoes and other safe starches
enough protein
micronutrient-rich foods (like mussels and liver)
vegetables and flavour
these act as:
stable defaults
a way back to balance
a foundation for chronic illness support
never a rulebook
just a clear path back to “good enough”
when life gets messy
## Clippy
clippy is the small helper that lives across Peaceful Foundation tools
it shows up in the same quiet way on reasonable.diet, calm.college, learnstuff.today, and others
it is there when you need it, and invisible when you don’t
clippy just wants to help
a simple command line for people
clippy is our gentle command line
you type short instructions
it makes small, predictable changes
it is not a chatbot
it is not trying to sound human
it is closer to a text editor that speaks a clear, small dialect
you ask for something simple
it either does it, or asks for more info
why a command line at all
all of the important data in Peaceful Foundation projects lives as text files
markdown
simple metadata
small configuration files
a command line is the cleanest way to work with text
it lets people combine tools
it makes it easy to add new ones
clippy is a friendly shell around that
a very small language for doing useful things
without needing to learn a full programming language
what clippy can do on reasonable.diet
use short commands to:
adjust servings
simplify steps
switch to dairy-free or gluten-aware versions
export grocery lists or posters in different formats
filter recipes by cost, time, mood, or equipment
log that you cooked a recipe
so the health site can see patterns over time
all of this happens on top of the same simple recipe files
no hidden formats
no lock-in
learning calm tool fluency
clippy helps people learn basic tool fluency in a calm way
without jargon
without pressure
over time, people can learn:
how to chain small commands together
how to make their own tiny helpers
this fluency carries across Peaceful Foundation projects
the same style of command works in many places
so once you learn it in one site, you recognise it everywhere
extending clippy
because everything is text, people can add their own commands
as small scripts
or shared snippets
advanced users can publish tiny tools for others
a new formatter
a favourite flow
a clever filter
the aim is that anyone who wants to can grow from:
using clippy
to lightly customising it
to building small tools for their own community
local-first and sync
all core data is stored locally first
recipes you save
notes
health logs
preferences
sync happens only when *you* want it
and only through small, encrypted text bundles
passport-linked devices form a tiny P2P cluster
your phone, laptop, tablet
automatically sync with each other via WebRTC
no central server owns your data
you can add or remove devices at any time
the cluster updates quietly
in the background
full export always available
a single zipped folder of plain text
forever readable
forever portable
the aim is:
stability
privacy
interoperability
and the feeling that your data is *yours* — not rented from us
## Sharing
posters
export simple recipes to posters
especially potato-based ones
and illness-friendly or ultra-cheap meals
put them in bathrooms, kitchens, common rooms, and campus spaces
the two-pronged poster pattern
the two posters work together
the first lowers friction
the second deepens understanding
the idea is:
catch someone the moment they realise they have no food
then help them again three steps later, when they’re actually cooking
poster #1 → the “you can eat right now” poster
goes where cheap staples live
ramen shelf, rice shelf, boarding-house pantry
absurdly simple microwave-potato steps
poke holes
microwave
done
almost entirely white space
deliberately friendly and slightly funny
poster #2 → “food for thought”
goes at the exact point of action
next to the microwave, rice cooker, kettle, or hotplate
short, well-written block of text
heading: “Microwaved Potato”
realistic tiny permutations:
add butter or oil if you have it
add salt
add carrot or onion for colour and sweetness
deliberately minimal
only enough to build a small mental model
gives people a conceptual frame:
start simple → add what you can → stay fed → stay steady
written like a human helping their housemates
tiny QR code at the bottom, only if someone wants it
how the two posters interact
poster #1 removes the first barrier:
“you can eat something warm for almost nothing”
poster #2 removes the second barrier:
“here’s how to make that warm thing feel like a meal”
together they:
normalise potatoes as the default warm staple
make cheap healthy eating socially normal
make sharing food feel human instead of awkward
## Cooking Circles
once people have used poster #2 a few times
the next step naturally appears:
small, quiet cooking groups
the “cooking circle” is simple:
a few people agree on meals for the week
they keep a shared list of what needs buying
they split tasks and ingredients in a calm, practical way
shared shopping list (local-first)
each circle keeps a tiny shared list
lives as text on each member’s device
syncs peer-to-peer via WebRTC
no central store
nothing leaves your devices
anyone can add an item:
“6 potatoes”
“1 carrot”
“salt”
tasks can be assigned or left open
when someone buys something
they tick it off
optionally attach a small photo of the receipt or item
if someone double-buys by accident
it’s just quietly handled
small notes, small adjustments, settle-up in person
the aim is:
reduce waste
lower cost
help everyone eat better with minimal coordination
recipe planning
cooking circles lightly coordinate:
what meals people want this week
what ingredients overlap
what can be bulk-cooked
what leftovers can chain together
flows from the recipe site help:
showing what can turn into what
and which simple meals chain neatly
bucket culture
many circles keep a “bucket of potatoes”
anyone can take one
anyone can refill it when they can afford to
if there is surplus
it goes to nearby neighbours or friends
a quiet, normal act of care
gentle onboarding via Peaceful Passport
no one has to sign up
but if people want:
they can create a Passport
and link their devices together for syncing
and keep a calm record of what they’ve contributed
the Passport is not a scoreboard
it’s a way to coordinate more smoothly
## Public Poster (“potato Is...”)
this one is outward-facing:
campuses
noticeboards
bus stops
public walkways
simple pattern:
“potato is ”
cheaper
easier
healthier
safer
(or left blank for people to fill in)
this is the broad visibility layer:
light humour
soft presence
steady reminder that warm, cheap food is normal and okay
safety line if needed:
packet-ramen hand burns are common
a potato avoids that entirely
the whole poster chain
is meant to feel like housemate culture, not a programme
small steps
small improvements
food that brings people together
and a path that grows only when people want it to
### Universities
clear promise
show plainly that, if things get tight, you can still eat for under twenty dollars a week
with real example shops and real receipts
and simple recipes that actually work in dorm kitchens
make “you can feed yourself for $20” a campus in-joke and a quiet safety net at the same time
dorms and shared housing
seed kitchens, hallways, and bathroom mirrors with the simplest posters
“you can eat right now” beside the ramen shelf
“food for thought” near the microwave
normalise the “bucket of potatoes” in common rooms
a crate or bucket that anyone can take from
refilled quietly by whoever can afford it that week
let it feel like housemate culture, not a programme
“we just keep potatoes around because no one should go hungry”
using the same people and channels
reuse the same volunteers who already hang Quiteasily posters
they know which noticeboards stay up
they know which bathrooms and stairwells everyone actually reads
share the poster pack through existing student Discords, group chats, and calm.college / LearnStuff.Today links
one PDF → dozens of printers → hundreds of kitchens
for many volunteers, reasonable.diet becomes the “soft entry”
it’s normal to put up a food poster
once they’re comfortable, they often branch into other Peaceful campaigns
on-campus culture
treat potatoes and staples as something you casually share with friends
“grab a potato if you’re broke this week”
“bring a carrot or onion if you can”
make cheap, warm food feel socially normal
not charity, not shame — just how students look after each other
use tiny, honest lines on posters and whiteboards
student organisations and bodies
work with welfare officers, residential advisors, and student guilds
give them ready-to-print packs: posters, $20 shop lists, dorm-kitchen recipes
if national student bodies are interested
offer a simple “$20 weekly shop” challenge they can rebadge as their own
they bring reach; the recipes stay neutral and open
keep ownership local
campuses adapt staples and posters to their own tone
reasonable.diet stays in the background as the quiet source of recipe info
### Middle and High School
the real distribution layer
the most effective vector isn’t parents — it’s kids themselves
kids ask for things loudly and repeatedly
and parents usually follow through if it’s cheap and harmless
so the core pattern is:
“please send potato”
and then kids keep asking until it becomes normal
this spreads far faster than any official messaging
memes
short videos
screenshots of thermos lunches
and the simple line:
“bring potato to school tomorrow (we’re begging you)”
parents eventually think:
“everyone’s child seems to want potato now… fine, it’s cheap anyway”
why this works
it doesn’t require any explanation
no one needs to know about the wider campaign
kids just want warm food that’s easy to pack
it’s socially neutral
no one is marked as “the potato kid”
because half the school ends up in on the joke
kids feel included
it’s easy to join in
costs almost nothing
and actually keeps them fed
safeguarding anonymity
if only one student brings mash after a poster appears
it points back to them
but if hundreds of kids are suddenly asking for potato
the link disappears
the idea spreads through:
kid-to-kid memes
youth Discords and TikTok edits
older siblings
players in other Peaceful Foundation projects
this “launders” participation
no single origin point
no spotlight
just a trend kids pick up and parents support
the thermos pattern
keep it stupidly simple:
make extra mash
pre-heat the thermos
put in hot mash
take it to school
it works every time
no fridge needed
no cooking at school
no teacher supervision required
kids like it because it's warm, comforting, cheap
parents like it because it costs cents, not dollars
school culture
the meme becomes:
“bring potato to school tomorrow...”
half-serious, edgy joke, fully functional
it’s a food trend that also eliminates hunger
it’s not about status or health moralising
it’s more like:
“we’re a school, we look after each other”
“everyone deserves warm food”
and quietly:
“you can be part of something good without needing a group around you”
teachers
teachers are already overstretched
we don’t add new duties
they can signal support by:
mentioning healthy eating when appropriate
letting potato be normal in the classroom
allowing kids to heat water if rules permit
the reasonable.diet ideas map neatly into curriculum topics
home economics
health classes
basic nutrition
this is light-touch, not another programme
canteen staff
most school canteens run on thin budgets and very limited staff
and in many cases the menu is not their choice
it is constrained by:
departmental guidelines
procurement contracts
the Traffic Light System
centralised approval lists
canteen workers often get blamed for choices they didn’t make
potatoes, carrots, onions, and simple veg
are some of the few foods they can freely shape
they fit inside every health guideline
they scale easily
they’re cheap
they are already “green” under most systems
this gives canteen staff a tiny pocket of freedom
a place where they can create something good
without waiting for approvals from above
when students start asking for these foods
it gives canteen staff real cover
they can justify purchasing decisions
principals can justify menu changes
district staff see demand rather than risk
it becomes:
“we’re serving this because the kids want it”
instead of:
“we’re changing the menu without permission”
the quiet student groundswell matters
kids can signal their preferences as a group
light slacktivism:
asking for mashed potato
asking for simple veg cups
requesting less junk on default rotation
when enough students ask
the canteen gains leverage
and the principal gains confidence
it lowers the fear of backlash
“we know the kids will support this — it’s already popular”
canteen staff usually entered this work to feed and protect kids
they want students fed, happy, and steady
Reasonable.Diet gives them:
simple recipes that are already compliant
easy prep that fits into their workload
dishes kids will actually buy and eat
with student demand behind them
the canteen can:
reintroduce older, healthier items that were approved years ago
add vegetable sides without bureaucracy
shift portions toward real food rather than processed defaults
all while staying safely inside departmental rules
the goal is not to fight the system
but to quietly align:
students who want to eat better
canteen staff who want to help
principals who need a clear signal
once those three line up
healthier food becomes the obvious, low-risk option
the deeper undercurrent
kids learn — quietly — that they can change their school
not through drama
but through calm, collective requests
the pattern is:
you ask for something small and sensible
you get it
it builds responsibility without preaching it
you look after yourself
you look after each other
and the environment around you improves because kids asked for potatoes
## Online and Media
use the volunteer base
Peaceful Foundation already has a huge network of ambassadors, editors, meme-makers, and quiet influencers
Reasonable.Diet gives them something extremely useful to spread
cheap recipes
potato culture
simple nutrition
the best version of “what can I eat right now?”
they know their communities better than we do
we just hand them tools
and they take it as far as it can realistically go
creator ecosystem
people can make:
cooking videos
short recipe edits
$20 weekly shops
“this fed me all week” breakdowns
photo posts of what they cooked
quiet fridge tours and pantry tours
audio-only instructions for background listening
tiny webm clips showing single techniques
creators get clout directly in the Passport
when they contribute recipes
when they fix mistakes
when they film or photograph their meals well
clout is not a ranking
it’s more like a personal footprint
a record of things you’ve helped with
open standards for everyone
Clippy is open-source
any website can integrate it as a small command shell
any blogger can use it to structure their recipes
Reasonable.Diet becomes the shared, simple “recipe file format”
title, ingredients, steps, allergens, tags
mood, difficulty, region, equipment
this lets:
independent bloggers import their whole archive in minutes
volunteers help clean and standardise older recipe sites
chefs and teachers fork and remix recipes easily
integrations
programmer-volunteers can reach out to small cooking sites
help them fix usability issues
help them add structured fields
offer Clippy integration as a gift
they can:
export their recipes to Reasonable.Diet
keep their own site fully intact
and link back in both directions
this builds goodwill
“your work is great — let’s help more people see it”
not “move everything to us”
creator links
creators can link to their own support pages and social presence
Ko-fi, IndieWeb, personal sites, social media
Reasonable.Diet does not handle money
no internal tipping
no subscription packs
no premium paywalls
the site is the calm layer underneath
not a marketplace
not a social network
not an algorithmic feed
just a place where your work lives cleanly
and people can find you if they want to
content freedom
we don’t mandate what kind of content people make
silly edits are fine
serious cooking is fine
chaotic uni-kitchen videos are fine
the only pattern is:
make something useful
make something honest
make something that helps someone eat well tonight
memes and reframes
small, highly shareable lines:
“two bucks of potatoes will feed you all day”
“here’s what I ate for $17 this week”
“microwave cuisine supremacy”
these travel through TikTok, Discord, and student circles
the site itself becomes the quiet centre of gravity
people come for recipes
they stay because it actually works
organic spread first
advertising only if necessary
and even then, calmly
the real power is organic:
volunteers who care
students posting what they cooked
people showing off what they learned
Reasonable.Diet grows because it is useful
and people tell each other about things that help
## Collective Purchasing
scope focussed on university campuses
since they are a contained testbed with trust, infrastructure, and scale
the aim is to create a working model that can expand outward naturally using cooperative approaches on campus (and in the supply chain)
university campuses already have the networks, coordination, and social momentum to begin
baseline mechanism
the first step is defining the baseline cost of feeding everyone on campus well
calculating what it would take for every student to eat nutritious, balanced meals
using simple, transparent models that anyone can understand
this baseline becomes the shared target
once reached, everyone knows that food security has been achieved locally
additional contributions then flow outward to others
surplus funds scale organically
first to other university campuses
then to nearby local communities
and eventually to global regions still facing malnutrition
this creates a calm, self-balancing network
where well-fed campuses quietly lift up others
and abundance flows toward need without spectacle
critique of existing student guilds
most student guilds do not currently prioritise wellbeing
they often become spaces for politics and performance
more about debate and status than action
student politics rarely results in tangible change
it consumes time and energy that could go into helping people directly
power games replace calm governance
a healthier structure focuses on service, not ideology
the guild’s purpose should be resolving disputes, improving student life, and ensuring mental health
not competing for influence
under the reasonable.diet framework,
the guild takes on a calm, functional role
liaising between students, producers, and the university
handling logistics, accounting, and basic coordination
governance becomes clear and boring — as it should be
the goal is food on plates, not endless motions in meetings
ideally, guilds would partner with local cooperatives and producers
working only with suppliers that meet fair, democratic standards
cooperatives must show transparent pricing and voting systems
no exploitation, no empty branding — just good, honest structure
the guild becomes a steward of calm governance
responsible for oversight and fairness
ensuring the machinery runs well, but never becomes the machinery itself
food and labour flexibility
the system ensures that everyone on campus eats — no exceptions
the baseline guarantee is universal access to healthy food
at the very least, students pooling funds for bulk vegetables works rather well
no one is left out, regardless of background or contribution
beyond that baseline, different campuses can experiment with how meals are provided
some may prefer cooking facilities where students make food together
others may want fully cooked meals provided for everyone
if a wealthy family or benefactor wants to fund a fully cooked-meal approach
it can happen — but only if the entire student body votes for it
the decision must reflect collective agreement, not private preference
the proposal must serve everyone, not a select few
all funding is anonymous, through the Peaceful Passport system
no one earns social credit or recognition for giving
the act remains quiet and private
the system encourages practicality and fairness
donations cannot distort the shared structure
resources first cover the essentials — feeding everyone
only then do they expand outward to nearby communities and global campuses
the guild helps facilitate this process
coordinating logistics, managing student labour where needed, and ensuring equity
if cooking or delivery roles are required, they become paid opportunities
the process stays transparent and calmly managed
equity and scaling
every student contributes what they can afford
the system equalises cost through scale
and surplus always benefits others
the model expands naturally
first through university networks
then to neighbouring communities around each campus
eventually linking to local communities and the wider region as a whole
each level strengthens the next
universities feed their surroundings
local communities feed back trust and skill
the network becomes a quiet, expanding web of shared provision
impact
makes healthy food normal, accessible, and fair
creates visible proof that malnutrition can be solved locally and scaled globally
provides opportunities for paid student work and community involvement
builds an auditable, transparent food system based on trust
reduces waste and complexity — more meals, less noise
and shows that calm, shared provision is not utopian — it simple, and just works