## People want ways to act without stigma or heavy commitment tyred of addiction culture being normalised like simple actions that feel anonymous yet communal students create visibility through posters and memes religious groups amplify through organised networks global networks carry messages through families and communities users themselves validate that the method works together these circles reinforce each other until quitting feels normal ## Students university and secondary school students are natural hubs see posters in bathrooms and hallways as low-risk entry points would like to join something that feels light, peer-led, and not preachy ### What They Need clear proof that others their age are taking part simple steps that don't risk social embarrassment where they are: dorms, bathrooms, campus clubs, Discord servers ### How We Can Be Useful change open to: scanning a poster if it feels casual and anonymous barriers: fear of stigma, suspicion of "serious" programmes first actions: - scan one bathroom poster - join a Discord quietly - try sharing a meme in a group chat ## Religious Communities large, organised networks (churches, mosques, temples, youth groups) share values around dignity, discipline, and community would like tools that leaders can adopt without stigma not immune to addiction — many struggle quietly because it conflicts with their beliefs volunteers who share a faith can reach others going through the same thing ### What They Need tailored toolkits and guides that fit their faith context assurance that the method is free and open where they are: youth pastors, imams, local faith groups, religious Discord servers ### How We Can Be Useful change open to: supporting if they can pass resources without shame barriers: stigma in discussing pornography, fear of backlash first actions: - hand-deliver a tailored letter to a leader - share a guide in a youth group - invite members to join anonymously online ## Global Networks women, partners, families, and wider communities often affected indirectly by addiction's impact on relationships motivated to share resources for the sake of loved ones ### What They Need clear, dignified messages that protect safety and wellbeing ways to circulate resources through trusted networks where they are: women's groups, online parenting forums, advocacy networks ### How We Can Be Useful change open to: sharing if the tone is respectful and light barriers: worry about blame or judgement first actions: - forward one resource link in a group chat - post one poster design in a closed forum - mention QuitEasily during a workshop or call ## Heavy Users and Casual Users heavy users disrupted daily, casual users uneasy but curious often reluctant to speak openly would like anonymous entry points and normalised curiosity ### What They Need resources that feel safe, simple, and stigma-free options to explore without labels where they are: subreddits, gaming forums, YouTube comments ### How We Can Be Useful change open to: trying if it feels casual and non-judgemental barriers: fear of being shamed, disbelief that quitting is possible first actions: - scan a meme poster - join anonymously and read one page - share a light joke or meme about quitting ### Organisation and institution outreach strategies positioning make it extremely easy to support — organisations just need to pass resources downstream, sign on, or express interest making it easy to support working with organisations need one supportive person inside the organisation to signal boost within the whole happy for any manpower or resources to boost campaigns, but don't require formal partnership statistics track which organisations, links, and outreach approaches work most effectively should you outreach to them? ambassadors should ask: given that you can reach this organisation, is there a high likelihood of success? focus outreach on organisations where previous experience suggests effectiveness ### Outreaching to religious groups local and national engagement combined local → ambassadors use existing connections in communities they already belong to national → reach institutions with broad reach inside a country or region interfaith organisations common rallying point across faiths natural place to partnership and get on board with change registered volunteers create best approaches for national scale outreach university groups campuses reach many different religious communities from one hub sets the tone for broader campaigns interfaith organisations cross-collaboration between religions shows this isn't limited to one faith anyone religious around the world can help assist everyone to quit #### Catholic ##### Bishop part of archdiocese → diocese → parish chain reaching one person can cascade through the entire structure one email to the right contact can flow through men's groups and organisations high leverage — one connection in a country can set the whole structure in motion ##### Priest can reach up the chain or to other places in their region ambassadors can reach out to their own priest to shoot it up the chain gets support from the structure without needing high-level access initially ##### Parish Catholic student associations with breadth across many student associations anyone within a parish can start the process men's groups within the parish network carry the message outward ##### For Ambassadors broaden horizons about the structure they're already part of find leverage points — not just one random person reaching out interested parties can meet people and share resources directly wiki page shows how to contribute best and which things to share with which people well-defined structure makes it fairly easy to track outreach this process can start from anyone, anywhere in the world #### Christian ##### Youth Group Leaders primary leverage point ambassadors send personalised messages with links to tailored resources message feels human even if supported by an organisation "I found these resources useful" — comes from the person, not the org link goes to a page targeted toward youth group leaders asks them to critically evaluate resources for their community not imposing — the person who reached out is enthusiastic and it clearly helped them collectively destigmatise the conversation youth group leader can cascade to men's group leader, priest, or head of church ##### Men's Groups a person in a men's group can reach out to the leader creates reach for a lot of people since pornography affects many men can cascade from youth group leader to men's group leader ##### Womens Groups pornography affects women directly and partners indirectly can destigmatise the conversation between men and women synergising effect between men's and women's groups even non-users can tell their partner about it ##### Priests have done sermons can give notice to parents about upcoming sermons can speak in semi-coded language understood by the congregation collate and link to sermons other priests have done applicable for every religion — ask priests to share recordings if available ##### For Ambassadors find ambassadors already part of Christian communities most effective outreach is a message to their youth group leader on a messaging app doesn't have to be public can modify and individualise outreach could be a meme shared to a group of friends even young people can shoot it up to their youth group leader who can reach the men's group leader #### Muslim many young Muslims reach out privately — the need is huge Saudi Arabia has a state-run porn addiction programme in many places it's more stigmatised to discuss pornography people need to self-vet and self-evaluate the best places for outreach instead of doing it blind ##### Imam young cool and hip Imam instead of old uncle Imam picking your audience with someone who knows what young people are facing young Imam with social media presence who understands youth struggles porn is actually commonly discussed in some circles men's or women's groups as outreach points ##### University Groups multiple religious groups on one campus from a single hub reaching one Muslim community on campus connects to other religious communities nearby sets the tone for broader campaigns across the university existing student associations can share resources with interfaith bodies ##### Youth Organisations large breadth of following, can reach many people can be nationwide or local often part of parent organisations that can share resources with other organisations ##### Influencers find people already speaking out against pornography in the wider atmosphere Muslim creators on TikTok, Instagram, YouTube who talk about faith, discipline, or mental health can normalise the conversation without the weight of institutional stigma often more accessible than imams for private questions and peer-level trust can share resources casually through stories, videos, or links without making it a campaign ##### For Ambassadors spend more time finding the best outreach point outreach privately so you don't stigmatise yourself consider what groups you have access to regional student groups, group chats, friends #### Hindu Indian government has legislated against pornography and blocked it but that doesn't really do much more decentralised religion better spread through online content or uptake of campaigns in the wider light in India it would not be appropriate to discuss pornography directly addiction cessation happens better within the realm of other indirect campaigns men behind closed doors discuss pornography with friends and talk about how bad it is give them ways to critically evaluate how they reach out and what circles of influence they use difficult for Hindu religious people to reach out to organisations directly more effective as a background Peaceful Foundation campaign people find it through aligned projects like calm.college and reasonable.diet conversations come from smaller local discussions between people ##### For Ambassadors indirect sharing via memes allows people to destigmatise with friends without turning into "hey you guys should read this book" people find it through aligned projects learnstuff.today, calm.college, reasonable.diet because they're Peaceful Foundation aligned they find the maze naturally #### Buddhist Buddhist themes align naturally with clarity and letting go the analysis of thought itself helps people quit it's a process of letting go, balancing thoughts not letting them define the person ##### For Ambassadors approach youth groups gently meditation teachers, wellness meditation teachers provide small respectful guides that slot into existing programmes main objective: reach national and interfaith bodies with free materials doesn't matter if they certify things they might create better resources or meditation guides for addiction collaborate with people already doing spiritual teachings ### Ambassadors and volunteers #### Regional not about being "in charge of a region" someone can reach out to parent organisations for different organisations within a region track that data from what we've mentioned in the assertions becomes a tick box for teams to try and reach the largest parent organisations and get their comments applicable for any ambassador in any region as long as they're comfortable reaching out brief note on safety considerations from the assertion section — no need to reiterate everything an actionable and achievable goal for a group of people as a whole #### Religious any ambassador can have resources and suggestions about best people and places to approach generalised instructions, not specific to every organisation people looking out for them if they're confused about which way to go which person to message, what approach to take ambassadors can put an anonymous flyer in their organisation reach out to their youth group leader or just send a message and share resources people freed from addiction are more than happy to help others usually quite excited about it individualise to different faiths consider cultural differences make sure people are safe and participating in a way that suits them Computers connect QuitEasily to schools, youth groups, and faith organisations; invite peers from Discords and forums; keep poster maps, links, and lists updated so anyone can see progress. Programming build poster generators, translation tools, and trackers; make resources available in multiple formats and languages; maintain lightweight systems that scale easily. Organising coordinate actions across students, faith groups, and workplaces; match volunteers to spheres where their energy fits; onboard new helpers into teams with momentum. Influencing frame addiction cessation as light, stigma-free, and peer-driven; run casual accounts for student humour, gaming, or faith groups; spread memes and posters in ways that feel native. Research identify which methods work best in different contexts; adapt them into guides and metrics; share plain insights volunteers can use directly in outreach. Editing + Artistry set a clear, stigma-free creative tone; package resources into posters, memes, and videos; create light edits and graphics that volunteers can share instantly.