## Money
## Costs
hosting → static, Cloudflare, minimal compute
promotion → posters, small ad buys, meme distribution
support tools → domain, analytics, map hosting
exclude staffing → covered in overall PF budget
## Revenue and Fundraising
### Donations
recurring community support
small individual gifts
### Religious Supporters
christian → church networks, dioceses, congregations
muslim → zakat foundations, Gulf philanthropy via networks
hindu → large Indian trusts, diaspora temple communities
buddhist → mindfulness / monastic networks, engaged Buddhism NGOs
interfaith → global councils + interfaith NGOs
### NGOs + Philanthropy
addiction + mental health → Hazelden, Movember, Open Society
youth + education → Templeton, Lumina, Qatar Foundation
global development → Skoll, Omidyar, Dalio, Ford, Gates, Paul Ramsay, Minderoo
### Universities
student wellbeing + mental health grants
partnerships with campus health services
### Government + CSR
public health funding streams
corporate social responsibility → health insurers, tech companies, sports clubs
### Advocates + Public Figures
aligned celebrities (e.g. Terry Crews)
athletes, musicians, wellness voices speaking on addiction or resilience
## Positioning
site remains free + open-source
small donations → sustain base infrastructure
large donations (religious / NGO / philanthropy) → scaling + international promotion
ROI framing → each poster ≈ average school’s worth of reach
### Tax deductable donations
health promotion charity
#### Why It Qualifies
principal activity is promoting the prevention and control of disease in human beings
compulsive pornography use is increasingly recognised as a preventable health condition
"pornography is a genuinely causal factor for anxiety and depression"
"this is a really big public health issue, often unaddressed"
targets the most common modern addiction
effects include desensitisation, anxiety, depression
exposure begins as young as 8, common by 12
"experts stand up and say it's a mental health crisis"
provides open-source addiction cessation resources
"publicising and sharing open source addiction cessation resources"
free, evidence-based tools that reduce incidence and severity of compulsive use
"anxiety and depression ease"
"receptors reset from desensitisation"
#### Medical and Regulatory Basis
behavioural addictions have clinical standing
compulsive sexual behaviour disorder classified in WHO ICD-11
documented health harms beyond moral or cultural concern
sexual dysfunction
relationship breakdown
mental health deterioration in adolescents
regulators only need to accept that compulsive use constitutes a preventable health condition
not required to agree that all pornography is harmful
focus is clinical — on the compulsive behaviour and its health consequences
{how quiteasily meets the the Australian Charities and Not-for-profit Commission's criteria)
the statutory definition
"an institution whose principal activity is to promote the prevention or the control of diseases in human beings"
Quiteasily's principal activity is distributing open-source addiction cessation resources
this is not an ancillary side project — it is the core work
memes, posters, and community outreach are the means of distribution, not the charitable object itself
the meaning of 'disease'
"Disease includes any mental or physical ailment, disorder, defect or morbid condition, whether of sudden onset or gradual development and whether of genetic or other origin"
the ACNC explicitly lists mental health conditions as diseases
"Examples include... clinical depression... post-traumatic stress disorder and viral infections"
anxiety, depression, and compulsive sexual behaviour disorder (ICD-11) all fit this definition
conditions not yet widely recognised can still qualify
"An organisation may be an HPC even if its activities are directed towards promoting the prevention or the control of a set of symptoms that may not be recognised widely by health authorities as a 'disease'"
provided the organisation demonstrates "there is credible or plausible evidence that the set of symptoms is a disease, or that there is a causal relationship between a particular activity and the development of an adverse health condition"
pornography addiction is contested culturally but has WHO recognition and peer-reviewed literature linking it to anxiety and depression
Quiteasily can cite ICD-11 and expert opinions in behavioural addiction
evidence the ACNC accepts
"Such evidence could include the results of research undertaken by the organisation or by others"
"or the opinions of appropriately qualified experts"
"The ACNC will be guided by the work of key health and research bodies on any existing, new or emerging definition of, or consideration of, disease or diseases, including... the World Health Organisation"
Quiteasily cites WHO ICD-11 classification of compulsive sexual behaviour disorder
academic literature on pornography's mental health effects supports the causal link
the ACNC itself defers to the WHO on emerging definitions
'promote', 'prevention', and 'control' are not narrowly construed
"These terms should not be construed narrowly"
memes, posters, open-source guides, and peer support all count as promotion
they raise awareness, reduce stigma, and direct sufferers to cessation tools
activities that constitute promotion
"raising public awareness about the symptoms of a disease"
coomer.org makes compulsive use visible and nameable through humour
"raising public awareness about how to seek treatment for a disease"
the site directs visitors to free quitting resources
"raising public awareness about steps that can be taken to prevent a disease being contracted"
the EasyPeasy method explains the psychological mechanism of addiction before compulsive patterns solidify
"providing support to sufferers of a disease to alleviate their distress and suffering"
anonymous community and peer support reduce the shame that keeps people trapped
no requirement to prove success
"This does not mean that a charity has to demonstrate its success in promoting the prevention or the control of disease(s), or its success in actually preventing or controlling disease(s)"
"However, the charity needs to show that the nature of its activities can be considered to promote the prevention or the control of disease(s)"
Quiteasily does not need to prove every visitor quits
it only needs to show that distributing cessation resources is rationally directed at preventing and controlling compulsive use and its mental health consequences
the direct link test
"There must be a direct link between the activities and promoting the control or prevention of the relevant disease"
meme → awareness → clicking through to quitting resources → reduced anxiety and depression
the link is direct, evidenced, and plausible
general wellbeing is not enough
"activities that just promote general health and wellbeing do not qualify as health promotion charity activities, whereas programmes to prevent or alleviate specific diseases, such as depression, would qualify"
Quiteasily is not general wellbeing
it targets a specific behavioural addiction with specific mental health consequences
the ACNC literally uses depression as the example of a qualifying disease
#### Public Health Framing
designated as a public health funnel, not a moral campaign
"if it stays funny, calm, oddly kind, and useful, it can become one of the strangest public health funnels on the internet"
"politicians respond to public health framing without moralising"
ancillary activities advance the health purpose
"the ACNC takes a holistic view of whether an organisation is organised, conducted or promoted for benevolent relief"
"an activity is ancillary to benevolent relief if it is a means of achieving, or naturally tends to go with, benevolent relief"
coomer.org's crude memes are outreach mechanism, not the charitable object
"charity framing → reduces co-option risk, justifies moderation ethos"
#### Youth Mental Health Focus
highest-risk cohort is young people
"youth mental health funding could target this"
student wellbeing grants and campus health partnerships already treat this as a youth mental health issue
addiction cessation is framed as light, stigma-free, and peer-driven
#### Distinction from Parent Organisation
Peaceful Foundation is broad social improvement — not direct relief
PBI status requires helping people in need, not the public in general
Quiteasily is the narrow, health-specific arm
tax-deductible status follows the activity, not the mission
"only the arm that actually delivers relief — e.g. providing food, essentials, or direct aid — can qualify for DGR endorsement"
principal activity description
"to promote the prevention and control of compulsive sexual behaviour disorder and other normalised addictions within young people by providing free, open-source addiction cessation tools and public health messaging"
keep the focus clinical
on compulsive behaviour and its health consequences
not cultural, moral, or religious arguments
precedent exists
"The 'Smarter than Smoking' campaign was an anti-smoking public health initiative in Western Australia that ran from 1996 to 2011"
anti-addiction public health campaigns are an established regulatory category
### coomer.org
meme website with donation-funded messaging between memes
anonymous message board using the same curated meme pool
moderated → no hate, good-faith only, respectful edge
target demographic → "edge lord but calm" — Discord-native, socially aware
charity framing → reduces co-option risk, justifies moderation ethos
#### Design Ethos
low-cost by design → static hosting, tag-based sorting, no recommendation algorithm
respects attention → explicitly gamifies attention-as-currency instead of extracting it silently
anti-ego-escalation → anonymous posting, no personal brand building
old-school format → infinite scroll image feed, not TikTok-style short-form
pathway off → ideally people hop off; memes are transformative catalyst, not addiction loop
#### Donation Mechanisms
##### CumPlus+ Subscription
tongue-in-cheek monthly tier (~$1.50/mo via Ko-fi, authenticated through Discord)
hides the donation ticker bar at bottom of screen
Discord rank unlock + community access
"cumPlus+" as stylistic escalation joke
##### Weighted Donation Messaging
donors post messages interleaved between memes in the main scroll feed
placement weighted by donation amount
big donors → top spots, placed every ~3 memes
small donors → still visible via curved/depreciating weight algorithm
transparent algorithm → both $5 and $5,000 donations have viable placement
depreciation over time → messages decay in rank; can be topped up with new donations
countdown clock per message → shows remaining prominence
reactions + comments on donation messages → additional content layer, consensus moderation
profiles attached → Peaceful Passport links; disincentivises pure promotion
no advertisements → charity status prohibits product shilling
##### Donation Ticker Bar
scrolls recent donation messages across bottom of screen
generates ambient social stimulation
cumPlus+ subscribers can hide it
non-subscribers → bar slowly re-appears after hiding (attention concession)
##### Discord Ranks
every donor gets a rank, persistent for monthly recurring donations
tiers (ascending):
coomer
planking
rage comics
harold
me gusta
trollface
galaxy brain
dat boi
doge
wojak
pepe
harambe
lolcats
#### Attention as Currency
time-on-site grants voting power
refreshed periodically (e.g. every few hours)
weighted so veterans and newcomers both have fair influence
voting used for:
weekly discussion topics → community elects what to talk about next
meme curation / boosting → consensus on what stays prominent
reaction to donation messages
OP thread priorities
concession design → frequent users get accessibility perks (hide ticker, etc.)
explicit framing → attention is a currency here, not stolen silently
#### Content + Moderation
meme repository → curated catalogue of coomer + edgelord memes
tagging system for discovery (no algorithmic feed)
upload images sparingly → keeps moderation + hosting costs low
message board:
anonymous comments under voted topics
public replies possible on donation messages
reactions on memes
moderation standard:
no hateful targeting of people
jokes allowed, hate disallowed
case-by-case cusp decisions
approved through consensus / moderator review
charity status reinforces good-faith expectation
#### Adoption and Community
shared catharsis as bonding mechanism
outreach to edgy Discord servers → channel demographic toward social impact
memes as normalisation tool for social problems
transformative potential of humour → edgy memes as catalyst for change
Peaceful Passport profiles → click through to donor's full profile
#### Costs
design choices that keep costs down
static and cheap to serve → no algorithmic ranking, no constant recompute
upload images sparingly → limits storage growth
images referenced not duplicated → deduplication keeps object storage small
glacial storage for transient content → old memes move to cold storage
video optional with small fee → users cover Mux serving cost
no recommendation algorithm → eliminates ML inference or heavy compute
##### Infrastructure Breakdown
###### Core Hosting
static site + edge functions
Cloudflare Pages / Workers + CDN
cost: essentially free within free tiers
###### Database
tag sorting, voting, comments, donation messages, attention tracking, 3-day topics
edge SQLite (D1) or small Postgres (Neon / Supabase)
cost: $0–$25/mo
###### Object Storage → Images
curated meme catalogue, tagging, cold storage for old memes
Cloudflare R2 (zero egress)
cost: ~$1/mo at ~55 GB
###### Video
optional layer only — images remain free
user-facing fee covers Mux serving cost; fee is never waived
cost: self-funding via user fees, or $10–$50/mo if partially subsidised
###### Search
tagged discovery, directory of formats
native DB full-text or lightweight index
cost: $0
###### Real-time / Live Ticker
donation message bar speed adapts to user count
server-sent events or lightweight polling via Workers
cost: $0–$5/mo
###### Domain
coomer.org
cost: ~$1/mo (~$12.50/yr)
###### Auth / Passport Linkage
quiet system-level identity for moderation
JWT / WebAuthn via Peaceful Passport system
cost: marginal — covered by PF auth infra
###### Discord Integration
authentication and rank assignment
Discord bot API
cost: $0
###### Donation Rails
Ko-fi subscription tier + Stripe
cost: revenue-side only (Stripe ~2.9% + $0.30 per transaction)
##### Monthly Operating Estimate
lean startup (minimal traffic, DB on free tier, video self-funded)
→ $1–$6/mo
active community (steady uploads, voting, comments, video self-funded)
→ $30–$80/mo
high-traffic (large catalogue, heavy concurrent use, video self-funded)
→ $150–$400/mo
global success (millions of users, curated archive, video self-funded)
→ $3,000–$10,000/mo
database I/O and storage become the dominant lines
images are free to browse and upload; video fee stays gated
##### Risk Factors That Push Costs Higher
video demand outstrips user fees → largest variable cost
assertion prevents this by keeping video gated; images remain free
fee is never waived, so Mux stays self-funding
moderation moves from human consensus to automated scanning
assertion specifies consensus / moderator review, keeping it human
search outgrows simple DB index
tag-based system avoids this for a long time
#### Visitors
coomer.org is one of the strongest "side doors" in the whole Peaceful Foundation ecosystem
not because it is noble on the surface
it is crude, funny, internet-native, slightly embarrassing, and therefore useful
Peaceful Foundation moves people from numbness into agency
quit the thing draining you
learn something small
eat properly
meet people
map what is happening locally
then build
Quiteasily is the first wedge
addiction is one of the places where people feel an immediate before-and-after change
sequencing
Quiteasily → Reasonable.Diet → LearnStuff.Today → Calm.College → Peaceful Passport → Hexagons.World
##### Why It Can Scale
if it stays funny, calm, oddly kind, and useful, it can become one of the strangest public health funnels on the internet
the format is unusually strong
pornography is a huge common denominator
the "coomer" meme is already culturally legible
humour lets people approach shame sideways
the site has a clear next step: quitting resources
content travels through memes, direct messages, Discords, posters, screenshots, imageboards, short clips, and private group chats
ceiling is determined by how many people will laugh at one meme, recognise themselves, and privately click
##### Lifetime Visitor Estimates
###### Base Success
3 million lifetime visitors
useful niche funnel
###### Strong Success
20 million lifetime visitors
recognised recovery meme hub
###### Central Ambitious Estimate
50 million lifetime visitors
big enough to matter globally
###### Major Cultural Success
75 million lifetime visitors
the domain becomes known beyond recovery circles
###### Upside Case
150 million lifetime visitors
several formats break containment
###### Wild Ceiling
250 million lifetime visitors
requires international meme adoption, influencer spread, campus/gym/bathroom poster loops, sustained usefulness
##### Monthly Visitor Stages
###### Early Working Site
55k monthly visitors
mostly EasyPeasy / Quiteasily / Discord / Reddit-adjacent, NoFap-adjacent, student circles
core feature is simple
searchable meme hub
upload flow
links back to quitting resources
still inside the existing pond
###### Visible Niche Success
300k monthly visitors
happens once it has enough meme density that people visit without needing a direct campaign prompt
searchable formats, tags, reactions, and easy uploading matter
becomes not just a place to consume memes, but a place to reuse and remix them
the tagging system, format directory, reactions, and calm infinite scroll make it more useful than a folder of images
###### Strong Cultural Foothold
1.25 million monthly visitors
becomes the default archive for this kind of content
people come to find a meme, make a poster, grab a format
check the messageboard attached to a popular image
see what the current discussion is
anonymous imageboard and thread-local identity help
people can speak without building a persona
hidden Passport link gives enough moderation structure
stops the place rotting into sludge
###### Major Success
3.5 million monthly visitors
central ambitious estimate
has escaped the original recovery niche
become a meme utility
people who are not trying to quit still visit
because it is funny, searchable, weirdly alive
has the feeling of a real internet place
the donation and message slots and live message bar make the feed feel inhabited
without making it overwhelming
a clever little fireplace effect
###### Spike Months
17.5 million monthly visitors
not stable monthly traffic
only around major discourse waves, influencer references, campus poster surges, or breakout formats
Quiteasily's broader outreach model explicitly relies on posters, memes, shareable media, group chats, Discords, letters, and organisations
rather than one fragile platform
makes spike months more plausible
##### Off-site Reach
1 billion off-site impressions/views genuinely plausible over time
content designed to detach from the site
travels through screenshots, memes, posters, DMs, group chats
does not mean one billion people meaningfully engage
means cultural surface area can get very large while the actual site remains a smaller, stranger engine room
##### Interactive Users
separate visitors from interactive monthly users
many people browse, laugh, click Quiteasily, and leave — that is good
site is explicitly lightweight, image-first, no-pressure, not an addictive engagement trap
| Scenario | Monthly visitors | Monthly interactive users | Meaning |
| ---------------: | ---------------: | ------------------------: | --------------------------------------------------------------------- |
| Tiny but real | 125k | 15k | A funny niche recovery meme board |
| Working niche | 475k | 62.5k | Enough people posting, reacting, tagging, discussing |
| Strong | 1.375M | 225k | Feels alive most days, many recurring threads |
| Major | 3.5M | 625k | Recognised meme hub, very active imageboard |
| Spike / breakout | 12.5M | 2.5M | During viral waves, No Nut November, controversy, influencer mentions |
central guess for a mature healthy version
1.25M monthly visitors
187.5k monthly interactive users
"interactive users" means doing at least one of
reading threads for a while
reacting
tagging memes
voting on discussion topics
commenting anonymously
posting an image
boosting a message
returning to follow a thread
| User type | Share of visitors | At 1M monthly visitors |
| ----------------------- | ----------------: | ---------------------: |
| Browsers / lurkers | 75% | 750k |
| Light interactors | 17.5% | 175k |
| Commenters / voters | 6.5% | 65k |
| Uploaders / meme makers | 1.75% | 17.5k |
| Heavy regulars | 0.55% | 5.5k |
realistic strong target
225k monthly interactive users
genuinely major success
625k monthly interactive users
viral peak
2.5M monthly interactive users temporarily
not the normal baseline
the healthiest version is probably not the one with the most time-on-site
it is the one where someone laughs, feels less alone, clicks through to Quiteasily, maybe posts once, then goes and lives their life
##### Visitor Patterns
most visitors
arrive from a meme
browse for ~3.5 minutes
maybe click Quiteasily
some visitors
return weekly to find or share formats
small creator core
uploads, tags, reacts, posts messages
uses Passport provenance
tiny supporter core
cumPlus+, credits, boosts, sponsored messages
#### Revenue
feature set makes it more durable than a one-off meme site
less addictive than a social feed by design
not built around dark-pattern retention
deliberately image-first, lightweight, searchable, non-algorithmic
people understand why they are seeing something
rather than being pulled into an engagement loop
this supports trust, sharing, and casual return visits
do not model it like TikTok or Reddit
##### Revenue Streams
###### CumPlus+ Subscription
low-cost support layer
~$2/month
hides the message bar
minor Discord role or cosmetic signal
does not gate the core experience
###### Coom Credits / Boosts
small purchases used to boost messages, highlight posts, support discussion topics, attach a message between memes
most native revenue stream because it is part of the board itself
###### User-supported Message Slots
not corporate ads
paid notes in the feed with weighted depreciation
no donor permanently dominates
larger donations matter more but they fade
newer, smaller messages still get air
closer to a public noticeboard than a casino
###### Optional Video Fee
video remains secondary
text/image memes stay free
small payment because serving video has real costs
###### Donations Into Quiteasily / Peaceful Foundation
probably the largest long-term upside
especially from people who quit and want to help others
emotionally clean: "this helped me, here's $5"
not "subscribe to keep your streak"
#### Assumptions
| Variable | Estimate |
| ----------------------------------- | -------: |
| Share of visitors who interact | 17.5% |
| Share of interactors subscribing | 3% |
| Average subscription | $2/mo |
| Share of interactors buying credits | 4.5% |
| Average credit spend | $4/mo |
| Share of visitors paying for video | 0.75% |
| Average video fee | $1.50 |
| Donation rate from visitors | 0.2% |
| Average donation | $15 |
#### Revenue estimates by scenario
| Scenario | Monthly visitors | Monthly interactors | Monthly revenue | Annual revenue |
| -------------- | ---------------: | ------------------: | --------------: | -------------: |
| Tiny but real | 125k | 15k | $3k | $33k |
| Working niche | 475k | 62.5k | $17.5k | $210k |
| Strong | 1.375M | 225k | $62.5k | $750k |
| Major | 3.5M | 625k | $225k | $2.7M |
| Breakout month | 12.5M | 2.5M | $900k | not stable |
1M monthly visitors
200k monthly interactive users
$65k/month revenue
$780k/year revenue
strongest version does not come from subscriptions
it comes from micro-donations as play
someone sees a meme, laughs, donates $1 to attach "bro it's time" under it
note floats through the board for a while
another person donates $3 to push a discussion topic
someone else gives $10 because Quiteasily helped them quit
much more aligned than ordinary advertising
danger: if boosts become too dominant, rich users steer the culture
assertions already solve this with weighted depreciation, visible mechanics, no hidden score
revenue is not based on advertising or maximising time-on-site
core experience remains free, image-first, non-addictive
mature strong version could plausibly generate $750k/year
major cultural success could generate several million per year
treated as upside, not the foundation's primary financial engine
deeper value is still not revenue — it is reach
if coomer.org makes $750k/year, that is useful
if it helps 100,000 people quit or substantially reduce pornography use, that is far more important
if even 1,000 of those people become Quiteasily ambassadors, it becomes infrastructure for every later Peaceful Foundation campaign