| Assertions
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All campaigns are self contained, and are designed so they operate and grow independently, but build upon each other over time.

psk and give mentoring to different people based on tasks, and use a levelling system


## Campaign Approaches Summary

	(for each)
	project
		truth:
			resonant understanding about aspect of world today
		assertions:
			what we are looking to do
			the actual product we will make
			how we will make it easy to participate
			promotion strategy
			which tasks we will give who (self selected tags and participation)





## overview of approach

quiteasily

### truth

	- willpower is not an effective method of addiction cessation
	- there are free, zero willpower approaches to quitting addictions
	-

### assertions

	- collate free and open source addiction materials
	- posters for school students
	- doable because the participation is anonymous
	- this exponentially scales very quickly (1 person putting a poster up could reach 400+ people)
	- store participation on a map

learnstuff.today

### truth

	- directionless
	- directionless after addiction cessation

### assertions

	- wiki of learning skills under the following all encompassing domains
	-
	 categories and examples:
	-
		- Civic: local animals and plants
		- Social: conversation, confrontation, events, romance
		- Practical: cooking, knots, reading
		- Spiritual: breathwork, meditation
		- Creative: drawing, painting, photography, writing
		- Health: cycling, food, running, sports, weightlifting
		- Survival: edible plants
		- Technical: computers, hardware, programming
		- Scientific: anthropology, biology, mathematics, physics, psychology
	-
	- so that people can find their interests
	- well written guides on *how* to learn something, that links to good resources, that are free and accessible -- instead of maintaining endless specific domain knowledge


## reasonable.diet

### truth

	- already existing from 2010: 'Perfect Health Diet' -- a research based

### assertions

	- potatoes are cheaper, healthier, and more sustainable than packet ramen
	- make ethos of perfect health diet more accessible
	- make recipe site that is useful university students, and generally (for other demographics in cost of living crisis)
	- promote through posters on university campuses)


## calm.college

### truth


### assertions

	- site with following tools

	- 	wall -- thoughts from people on campus
		hang out -- bunch of people going to do something in the park
		meet people -- find specific people looking for a workout partner or something, or tutor, or meditation

		track: mood on campus


	promote with posters and irl interactions


## goodnight.school

	- start with wednesdayoff from the people you have previously organised


## localstatistics.org

	- get statistics from usable sources
		- developed: statistics bureau
		- emerging: stats for regions within countries if possible
		- developing: overall country, and then try figure out regions using mathematics
	- mathematical estimation of likely statistics where not possible

	- represent on map as hexagon of local community statistics
		- tiles endlessly
		- also useful for human pronouncible name of location
	- to rally around
	- weighted to privilege and gini coefficient (and perhaps another area)


## scalablecampaigns.org

	-


### overview of organising people





Use communities to give actionable tasks, and use levelling system


when you onboard people, sort people into their characteristics
	personalised
	consensus mechanism for role proving task completion
		just reacting to task completion


loose progression system
generalised tasks
specific tasks






quiteasily
	addiction cessation resources
	assist people with quitting porn

	put posters up at schools, university campuses


learnstuff.today
	research team
	for instance, learning languages


reasonable.diet
	potato
	scalability


Widespread addiction cessation
	promoted by
		posters
			middle school
			high school
			university
			+ broadly, anyone
		religious groups




map
	sleeper cell agents


ambassadors

	volunteers
		nicer name
		ownership

	questions you're asking and information you're establishing
		- availability
		- skills
		(from this you obtain an intersect)
		-



		availability:
		    - euphoriaer: "I'll literally make this my full time job, everything else will come around it"
		    - journeyer: "Uh, so not the first guy (referring to euphoriaer)-- but close tbh. I have some stuff to do, but not much. I really love this"
		    - adventurer: I'm pretty busy, but if you have a couple of tasks you need done I can do them for sure.
		    - supporter: "I can't help out often, but I could probably do something irl sometime probably"
		    - sharer: "Literally no time, sorry, but I like the project. Posting things on socials, and maybe posters."


		skill:
		- computers: "Particularly good at computers -- "I'm a power user, stuff like onboarding people, community development, setting up systems, etc""
		- programming: "Programming and web development"
		- organising: "I love organising stuff, people and projects to make them run more effectively"
		- influencing: "I get social media, and could cultivate an audience online in a cool and authentic way
		- researching: "I enjoy deep dives, finding interested parties and research on social problems"
		- editing: "I can remix videos and media into beauty to create widespread mass change""
		- artistry: I love creating things: Art, Music, Graphic Design, Videos or similarly cool stuff


#### Scale of project organisation requirements over time

phase one: buildng the campaigns and systems

	400 people

	building the systems

	Building websites

	building resources



	create big list of tasks for each project

	interview specifically

	reach out to people individually

	check in dates



	seven minute conversations, livestream (works with promotion and accountability)

	public list of tasks from different people


phase two: sharing the campaigns


phase three: scalable active citizenship



#### Intersects

an matrix of the intersect of availaility and skill roles, which creates a description through the intersect


| time role  | computers | programming | organising | influencing | research   |
|------------|-----------|-------------|------------|-------------|------------|
| euphoriaer | outside   | design      | intersect  | culture     | solve      |
| journeyer  | bring     | make        | allocate   | country     | understand |
| adventurer | together  | build       | sort       | small       | consider   |


for example, the description through the intersects of

- euphoriaer and programming is design
- journeyer and influencing is country
- adventurer and computers is together


**ComputSet a clear creative tone and light guardrails so anyone can make and share workers**

| time role   | description                                                                 |
|-------------|-----------------------------------------------------------------------------|
| euphoriaer  | **outside** – Step into your local community, connect with groups, and spark real-world action. |
| journeyer   | **bring** – Reach out to people and communities you’re already part of and bring them into Easypeasy. |
| adventurer  | **together** – Build simple tools and spaces that let people work and measure progress side by side. |

#### Programming

| time role   | description                                                                 |
|-------------|-----------------------------------------------------------------------------|
| euphoriaer  | **design** – Strip processes down and design elegant tools that let others create change with less effort. |
| journeyer   | **make** – Turn simple ideas into working software that scales to millions without fuss. |
| adventurer  | **build** – Contribute small but steady pieces of software that make a big impact over time. |

#### Organising

| time role   | description                                                                 |
|-------------|-----------------------------------------------------------------------------|
| euphoriaer  | **intersect** – Help different skills and projects click together so teams form with ease and purpose. |
| journeyer   | **allocate** – Match people’s strengths with tasks so they feel useful and know their place in the bigger picture. |
| adventurer  | **sort** – Welcome newcomers warmly and guide them into roles that feel fun and meaningful. |

#### Influencing

| time role   | description                                                                 |
|-------------|-----------------------------------------------------------------------------|
| euphoriaer  | **culture** – Learn how your society holds together and use that knowledge to connect people to change. |
| journeyer   | **country** – Shape regional accounts and content that feel natural to people where you live. |
| adventurer  | **kewl** – Run light, playful accounts for niches or demographics so the message spreads casually. |

#### Research

| time role  | description                                                                                         |
|------------|-----------------------------------------------------------------------------------------------------|
| euphoriaer | **solve** – Turn complex social issues into numbers and actions that groups can tackle locally.     |
| journeyer  | **understand** – Study problems deeply, spot what works, and shape solutions people can act on.     |
| adventurer | **consider** – Look across research, pick what matters, and share it in plain words people can use. |

#### Editing and Artistry

| time role  | description                                                                                         |
|------------|-----------------------------------------------------------------------------------------------------|
| euphoriaer | **strategy** –  Set a clear creative tone and light guardrails so anyone can make and share aligned work


(see, intersects.md)


### Progression system

because you need to know that people have some skin in the game
make small tasks and then give more responsibility and tailoring to people based on the effort they have already put in
requires action

but, you motivate through community

egg and hatchling
	post proof, then other people react to them doing stuff

cygnet
	get access to groups about their skill
	get access to groups about their region


	avian roles
		egg -- general task
			putting up a poster
				put on map for confirmation
			making a meme
		hatchling -- skill task


			computers
				outreaching to a community authentically
					Done = 1 post or mod DM; Proof = link or screenshot; Acceptance = non-spammy, tailored.
			programming
				making
			organising
				micro campaign calendar for one local campaign
				identify one physical spot for actions
			researching
				easypeasy resourcing
				demographic in your country for a project
			influencing
				draft one social media post
			editing
				edit a raw clip into a short with captions
				editing a raw video with easypeasy stuff
			artistry
				design a poster
				make icons or art
				compose something (music, video, drawing)


		cygnet -- specific tasks

			we have a huge bucket of them

			interview
				this approach does not scale: at some point, this needs to be automatic
				access to communities of skills
				access to communities countries

		swan -- working with others in a little team

		black swan -- orchistrating a direction




demographic:
		- middle school
		- high school
		- university
		- not in employment
		- work, part time
		- work, full time
		- freelance / excellent solo journey


region:
		- africa
		- asia
		- australia and new zealand
		- europe
		- north america
		- latin america
		- south east asia
		- middle east



DiSC
		d - shark
		i - fox
		s - turtle
		c - owl


MBTI -- from a book
		- ESTP // Promoter
 		- ISTP // Operator
 		- ESFP // Performer
		- ISFP // Composer
		- ESTJ // Supervisor
		- ISTJ // Inspector
		- ESFJ // Provider
		- ENTJ // Field Marshall
		- INTJ // Strategist
		- ENTP // Inventor
		- INTP // Definer
		- ENFJ // Mentor
		- INFP // Advocate
		- ENFP // Catalyst
		- INFJ // Foreseer








progression system


#### Phases of project framing to media and governments


phases
	phase one -- naive
		quiteasily, against porn -- assists with systems goal of internet ID identifiction (and censorship)
		learnstuff.today -- learning skills
		reasonable.diet -- feed the family for cheap

	phase two -- useful
		calm.college -- everyone is lonely at uni, improve mental health and graduation rates

		reasonable.diet -- help solve malnutrition

	phase three -- threatening
		wednesdayoff.org -- school is dystopic, passionate teachers, questioning stress

		quiteasily.org -- decentralised computing with urbit
		learnstuff.today -- educate the world on dysfunctional voting systems as rallying point
		reasonable.diet -- plastic and cardboard (oil and trees) anti-supermarket
		calm.college -- interdiscipinary collaboration
		localstatistics.org -- here are the problems; create scalable campaigns





resonance
- communicate rapidly to people
        - everyone, comphrehensive vision
        - students, school is a waste
        - university, lonely
    - map and skill



#### Design
	hands off as possible
	extremely scalable
	like you're not really doing anything (apathy)







coordinating
	- seven minute meetings
		- personal touch
	- tags for tasks
	- checking in with people


development
	programming won't take that long with modern tooling
	volunteer programmers
		codersforcauses
		our volunteers





motivating participation


social media
	important to have a lot of followers
		social proof
	probably not primary way of reaching people
	promotion cost low within emerging countries ($200 AUD)
		trial content
			find what resonates with different populations
			- philippines (porn, catholic guilt)
				"most open hearted people on earth"
				discuss porn killing love
				speaking frankly as foreigner
					does not trigger local shame or ridicule
			- malaysia (local communities, to resonate with muslim population)
			- possible: india or pakistan

		advanced targeting possible

	content:
		wisdom nuggets
		people volunteering
		hypercommunications (rsvp)
		community creations


	coordinating
		influencing ranks


leveraging media
	media


rollout of different campaigns
	strategic timing







	when big:



		specific task
			based on a

		specialised task




phases
	building


	sharing