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    <pre class="document-text">## Money

calm.college is built to be light, predictable, and inexpensive to run at every scale.
the only significant cost is federation. everything else is effectively free.

The basic model is simple:

- calm.college is free for students
- Once a campus passes roughly 10% public adoption, the university can adopt the paid layer
- If it does, it pays for the full enrolled cohort at the regional annual rate.

Revenue therefore depends on which campuses cross the threshold, how many students are enrolled there, how often institutions convert, and how quickly that unfolds over time.

	regional procurement

		who would pay
			not every university will adopt the paid layer.
			the ones that do tend to share a few traits:
				they already invest in student wellbeing or retention,
				they have budget capacity for light software,
				and they can move quickly when value is visible.

			pricing aims to feel fair everywhere.
			a university in a high-income region should feel it is a good deal.
			a university in a lower-income region should feel the same.
			the price is never a shock.
			it is always less than the cost of losing a single student.

		regional variation

			prices are weighted by national buying power,
			but only moderately.
			the gap between regions should feel reasonable,
			not dramatic.

		campus size

			pricing is per enrolled student,
			so large universities pay more in absolute terms
			but the rate is the same for everyone in the region.
			small campuses are not punished.
			large campuses are not given an unreasonable discount.




### Anonymised wellbeing data for universities

		students do not pay.
		the platform is free to use,
		and the data students create is given willingly
		as part of normal participation.

		the value to the university is direct.
			every student who leaves costs money:
				lost tuition,
				empty beds,
				damaged reputation,
				and the expense of recruiting someone to replace them.
			calm.college costs less than any one of those losses,
			and it helps prevent them.

	the data is willingly given by students as part of normal platform use.
	students understand that their usage supports a not-for-profit
		and helps improve their own university experience.

	the business model is explained in plain, human terms
		rather than corporate privacy policy language.
	this makes students feel invested in the system
		and helps them understand how their participation improves campus services.

	the platform shows how anonymised data is already being used.
	students can see examples of what the university dashboard contains,
		including wellbeing indicators that help them recognise
		that others in their cohort are experiencing similar things.

	the running costs for calm.college are extremely small.
	the platform is lightweight by design:
		serverless infrastructure,
		static tools,
		and a trust layer that does not require heavy computation.
	in most regions, the annual cost of operating the whole system
	is less than the budget of a single medium-sized survey.

	the tiered pricing model keeps everything equitable.
	rates are linked broadly to national income levels
	and to the typical amount spent per student in each region.
	for many universities, the fee amounts to a tiny share
	of what they already invest in wellbeing, analytics, or retention.

	the aim is simple:
		to offer something that improves student life,
		supports the institution,
		and helps fund other peaceful foundation work,
		while remaining a quietly good deal for everyone involved.

Universities already spend significant money on weaker proxies:

- surveys with low response rates
- manual focus groups
- intermittent pulse checks
- consultants with slow turnaround
- analytics that miss most of day-to-day campus life

calm.college offers something different, producing continuous, anonymous, behaviour-based signals created naturally by students using the platform. As such, the result is a moving picture of campus wellbeing rather than a single still frame.

#### Adoption threshold

Once public adoption on a campus passes 10%, the university can adopt the paid layer for the whole cohort. Pricing is then based on the university's full enrolled student body at the regional annual rate.

The 10% point is significant because at this level, participation is already visible on campus, and the and the platform's signals become statistically robust (and significant). The university is not paying for a prediction, but instead for something that its own students are already using.

Adoption counts are visible to everyone; there's no hidden analytics layer, no individual tracking, and no personal information is ever shared with the institution.

This model keeps everything simple: students lead, usage rises naturally, and universities only step in once the value is clear and present.



#### Early university access

		universities can access calm.college early, at no cost.
		this allows them to understand the model before any billing applies,
		and to see how the platform behaves on their own campus.

		what they see is limited but still meaningful:
			- basic aggregated wellbeing patterns,
			- broad mood snapshots,
			- the tone of language used in campus-wide posts,
			- visible activity on the constellation map,
			- and simple engagement signals.

		these signals are anonymous and coarse.
		they never identify individuals,
		and they never reveal information about specific groups.

		early access shows the shape of student activity
		without exposing the detail of it.
		it lets universities confirm that the data is real,
		that the system is stable,
		and that students are using it in a healthy way.

		this is enough for institutions to understand the value
		and to build confidence in the platform —
		but not enough to act as a full analytics tool.


		before 10% adoption, universities can see a limited version of this —
		enough to confirm the tone and direction,
		and to understand how the data behaves.

		after 10% adoption, the full dashboard unlocks:
			- historical activity patterns,
			- depth and cadence of events,
			- changes in language and sentiment over time,
			- links between gatherings and wellbeing shifts,
			- and the broad structure of campus social life.


#### Estimated adoption per region

| Region               | Campuses crossing 10% | Avg threshold-campus size | Curve class | 3-month users | 6-month users | 12-month users | 18-month users |
| -------------------- | --------------------: | ------------------------: | ----------- | ------------: | ------------: | -------------: | -------------: |
| Americas             |                 1,320 |                    12,500 | Fast        |         4.13M |         8.25M |         12.38M |         14.03M |
| Atlantic Europe      |                   173 |                    11,561 | Mid-fast    |         0.40M |         0.80M |          1.30M |          1.60M |
| Continental Europe   |                    74 |                    10,811 | Middle      |         0.14M |         0.26M |          0.44M |          0.58M |
| Mediterranean Europe |                    33 |                    12,121 | Slow-middle |         0.06M |         0.10M |          0.18M |          0.26M |
| Nordic Europe        |                     8 |                    12,500 | Middle      |         0.02M |         0.03M |          0.06M |          0.07M |
| Eurasian Plains      |                    14 |                    14,286 | Slow        |         0.02M |         0.04M |          0.07M |          0.11M |
| Continental Asia     |                   105 |                    13,333 | Slow-middle |         0.20M |         0.35M |          0.63M |          0.91M |
| Monsoonic Asia       |                   690 |                    13,913 | Mid-fast    |         1.92M |         3.84M |          6.24M |          7.68M |
| Oceanic Asia         |                   240 |                    15,833 | Mid-fast    |         0.76M |         1.52M |          2.47M |          3.04M |
| Oceania              |                    36 |                    20,833 | Fast        |         0.19M |         0.38M |          0.56M |          0.64M |
| Mediterranean Africa |                    20 |                    10,000 | Slow-middle |         0.03M |         0.05M |          0.09M |          0.13M |
| Saharan Africa       |                     9 |                     6,667 | Slow        |         0.01M |         0.01M |          0.02M |          0.03M |
| Monsoonic Africa     |                    49 |                     8,163 | Middle      |         0.07M |         0.13M |          0.22M |          0.29M |
| Highland Africa      |                    11 |                     7,273 | Slow-middle |         0.01M |         0.02M |          0.04M |          0.05M |
| Southern Africa      |                    18 |                     7,778 | Middle      |         0.02M |         0.04M |          0.08M |          0.10M |
| Arabia               |                    11 |                    22,727 | Slow-middle |         0.04M |         0.06M |          0.11M |          0.16M |
| **Total**            |             **2,810** |                         — | —           |     **7.99M** |    **15.88M** |     **24.89M** |     **29.67M** |



#### Why universities pay

Universities certainly aren't paying for access to individual students; they're paying for clarity about their own environment. Such clarity can help with:

- retention
- student wellbeing planning
- support visibility
- detection of burnout and loneliness patterns
- understanding which activities and formats actually help people stay engaged.

In many cases this is more useful than what universities already buy (large survey platforms, manual focus groups, etc) and at a lower cost, and is also somewhat insignificant relative to the value of improved retention.

		universities already invest heavily in sentiment and wellbeing data:
		large survey platforms,
		pulse-check studies,
		manual focus groups,
		and intermittent wellbeing scans.

		these systems are expensive,
		administratively heavy,
		and only capture brief snapshots of campus life.
		data quality depends on participation rates
		and on whether students feel inclined to respond at that moment.


A university with stronger budgets and higher tuition exposure can usually justify a higher annual rate more easily, because the cost of losing students is far greater than the cost of the software.

this is part of why calm.college may convert better than ordinary university software is, that, once a campus crosses threshold:

- the value is unusually direct
- the product is already visible on campus
- students can pressure the institution from below
- the paid dashboard is public and easy to explain
- the pricing is regionally moderated rather than flat and rigid



		calm.college is different.
		it produces continuous, anonymous, behaviour-based signals:
			what students choose to host,
			what they attend,
			how the campus changes over time,
			and how social energy flows across the semester.

		the result is a moving picture of campus wellbeing,
		not a single still frame.

		no individual is ever visible.
		no personal data ever leaves a device.

		the institution pays not for student information,
		but for clarity about its own environment:
		clarity generated naturally by students connecting with each other.


##### University Space

			university staff can log in directly through AAF/eduGAIN.
			they do not need a Peaceful Passport.
			their identity is verified by their own institution,
			and calm.college only receives the confirmation
				that they are a recognised staff member.

			after login, staff see a simple university dashboard:
				- basic activity patterns,
				- aggregated wellbeing signals,
				- event cadence over time,
				- and access to any tools the institution chooses to integrate.

			this is separate from the student experience.
			no individual student information is ever shown,
			and staff cannot see the identities of contributors or attendees.

			the institution also receives an official space:
				a small, clearly marked place where its wellbeing or student-support teams
				can publish notices if they choose to,
				such as:
					- updated contact pathways,
					- reminders about welfare services,
					- or information about upcoming support events.

			staff participation is optional.
			the space is quiet and minimal,
			designed to support students without overshadowing peer-led activity.




#### Pricing

	Pricing is regionally weighted, but only moderately so. The aim is not to make the product feel radically different from one region to another. The aim is to make it feel equally fair and clearly worthwhile everywhere.

		the prices below are starting points.
		they can be adjusted as we learn what actually converts,
		but the aim is to keep them stable and predictable.


| Region               | Recommended annual price per student (USD) |
| -------------------- | -----------------------------------------: |
| Americas             | 5                                          |
| Atlantic Europe      | 8                                          |
| Continental Europe   | 7                                          |
| Mediterranean Europe | 5                                          |
| Nordic Europe        | 9                                          |
| Eurasian Plains      | 3                                          |
| Continental Asia     | 3                                          |
| Monsoonic Asia       | 3                                          |
| Oceanic Asia         | 4                                          |
| Oceania              | 9                                          |
| Mediterranean Africa | 2                                          |
| Saharan Africa       | 1                                          |
| Monsoonic Africa     | 2                                          |
| Highland Africa      | 2                                          |
| Southern Africa      | 3                                          |
| Arabia               | 6                                          |


		These prices reflect a mix of:

			regional buying power,
			institutional budget capacity,
			cost of student attrition,
			procurement receptivity,
			and the fact that calm.college may convert better than ordinary university SaaS
				once students have already made it real on campus.




### Costs

	costs are light and scale gently.
		the platform is mostly static.
		data is written once and read many times.
		there is no heavy compute,
		no real-time streaming,
		and no expensive machine-learning pipeline.

		as user numbers grow,
		costs rise roughly linearly,
		but the slope is shallow.
		a tenfold increase in users
		does not mean a tenfold increase in spending.

	calm.college operates mainly as a noticeboard.
	data does not need to be recomputed dynamically for each student;
		it is effectively static,
		written to simple database or static storage on Cloudflare,
		and the cost of reading and writing it is very low.

	the platform avoids user-generated images and other heavy media
		that would store disproportionate data relative to their usefulness.
	students can specify location or place without external API calls,
		and most content can be cached aggressively.

	this fits the peaceful foundation philosophy of running leanly:
		needing very little compute or resources to operate,
		so that surplus can be reinvested into local communities.

The largest long-term cost may not be servers. It may be trust work: documentation, institutional questions, privacy review, support, volunteer coordination, and occasional legal or compliance advice.

Because the fixed costs are low, calm.college does not need many paying campuses to survive. A single small university contract in a higher-income region could cover the core technical and federation costs for the year.


#### Federation

Subscriptions to the Australian Access Federation (and therefore, eduGAIN) are the trust anchor for the platform. This makes it possible to verify that someone is a real student or staff member without revealing their personal identity to Peaceful Foundation.

	the costs are fixed:
		- AAF setup → AUD $4,400 (one-off)
		- AAF/eduGAIN membership → AUD $2,046/year
		- compliance + documentation → USD $500–1,000/year

Federation is required; zero-knowledge login, campus verification, and platform safety all depend on it.


#### Infrastructure

	calm.college runs serverlessly on Cloudflare:
		Pages, Workers, KV/D1, R2.
		static content and tools cost almost nothing to serve.

	baseline fixed costs:
		- domain (calm.college) → ~USD $100/year (~$8/month)
		- email, logging, monitoring → ~USD $12/month
		total baseline → ~USD $20/month

	usage-based cloud costs depend mainly on monthly active users.
		the estimates below assume:
			~30% of users active daily,
			around 1.5 sessions per active day,
			and 10 lightweight requests per session.

| Scale (MAU)         | Approx. requests/month | Stored data (R2 + DB) | Cloudflare infrastructure | Moderation API | Approx. total / month (USD) |
|---------------------|------------------------|-----------------------|---------------------------|----------------|-----------------------------|
| 10k (pilot campus)  | ~1.35M                 | ~1 GB                 | $20                       | $2             | **$40**                     |
| 100k (large campus) | ~13.5M                 | ~10 GB                | $50                       | $18            | **$90**                     |
| 1M (national)       | ~135M                  | ~100 GB               | $200                      | $180           | **$400**                    |
| 10M (multi-country) | ~1.35B                 | ~1 TB                 | $1,000                    | $1,800         | **$2,820**                  |
| 100M (global)       | ~13.5B                 | ~10 TB                | $6,000                    | $18,000        | **$24,020**                 |

	notes:
		- "Cloudflare infrastructure" covers Pages, Workers, KV/D1, and R2 access.
		- R2 storage is very cheap (~USD $0.015/GB-month).
			even 10 TB of aggregate data is only around USD $150/month.
		- moderation API estimates assume ~2 posts per daily active user,
			~100 tokens per post,
			and ~USD $0.10 per 1M tokens.

	even at very large scales, infrastructure costs stay modest.
		the only other major fixed cost is federation (AAF/eduGAIN).






#### Small potato-based event costs

	most student-led events cost nothing.
	painting, study circles, quiet meetups, and walks require no funding.

	for occasional seed events, the Foundation may prepare a simple zero-packaging vegan meal
		as an easy way for students to gather and share something warm.

	the base dish is a bulk potato mash:
		potatoes bought in 10–20 kg sacks,
		a small amount of olive oil from a refill store,
		garlic and onion,
		and a scoop of cooked white beans blended through for creaminess.

	an optional second flavour comes from fresh tomatoes:
		a light tomato-herb ragù made from market tomatoes, garlic, olive oil, and herbs.
		all ingredients can be bought unpackaged.

	typical cost per student:
		~$0.50 for the creamy potato base,
		or ~$0.75 with the tomato ragù.

	examples:
		10 students → ~$5–8 total
		20 students → ~$10–15
		40 students → ~$20–30
		60 students → ~$30–45
		100 students → ~$50–75

	box of name tags: $7

a bulk potato-based meal is a practical example because it is cheap, filling, easy to prepare, and socially useful.

	these seed events are occasional and optional.
	day-to-day campus activity stays student-run.
	calm.college only provides the noticeboard.









### Adoption

Revenue is estimated in four steps.

First, how many campuses in each region eventually cross the 10% public adoption threshold?
Second, how many students are enrolled at those campuses?
Third, apply the regional annual price and the expected institutional conversion rate.
Fourth, distribute revenue over time using threshold-crossing curves and procurement lag curves.


In compact form:

1. *Annual Regional Revenue (ARR) ceiling = students at campuses crossing 10% × institutional conversion × annual price per enrolled student*

2. *ARR over time = regional ARR ceiling × threshold-crossing curve × procurement lag*

this means the scenario curves mainly affect timing rather than the eventual ceiling.


	the core estimation model starts with campus adoption, not university sales.
	10% student adoption is the point where calm.college becomes
		meaningfully measurable and institutionally relevant.
	once that threshold is hit,
		the opportunity size can be estimated from public enrolment numbers
			sourced from universities, governments, central databases, or national statistics.

	regional pricing uses equitable weighting by local buying power
		rather than one flat global fee.
	this connects to the regional weighting logic from hexagons.world.
	the goal is not charity pricing,
		but regionally adjusted pricing that preserves seriousness and value.
	the weighting is moderate;
		it should not feel radically different from one region to another.

	ability to pay is grounded in budget capacity and the cost of attrition.
		universities with stronger budgets and higher tuition exposure
		have more to lose if students drop out,
		so the product is more valuable where each lost enrolment is expensive.

	institutional receptivity matters more than consumer payment friction.
		universities generally pay through bank transfer or normal institutional processes,
		so the key variables become procurement resistance, bureaucracy,
		internal willingness to buy software,
		and how quickly the institution can move
			if a senior decision-maker wants it.

	the paid layer is conceptually linked to student adoption and enhanced insight.
		universities pay for anonymised wellbeing and cohort-level analytics
		that become more valuable as student adoption rises.
		pricing is justified by how much useful data the university receives
			from its own student body.

	adoption may be higher than for ordinary university SaaS.
		regional weighting makes the product feel more equitable.
		the value is unusually direct: it helps universities understand and reduce student loss.
		student demand itself can pressure the university to buy the enhanced dashboard.

	some institutional value is public-facing.
		certain statistics are inherently public-interest,
		so anyone could theoretically pay for access,
		while institutional identity systems such as eduGAIN
			map that access back to the university context.

	procurement automation lowers conversion friction.
		semi-automatic procurement where a university pays a fee and gets immediate access,
			with staff membership inferred through eduGAIN,
			reduces sales friction and improves conversion.
		lower servicing cost and faster activation improve effective revenue quality.

	in plain terms, the main variables are:
		local buying power,
		regional equity weighting,
		university budget capacity,
		cost of losing students,
		institutional receptivity to software purchases,
		procurement friction,
		speed of internal approval,
		campus adoption rate,
		time to 10% adoption,
		public enrolment numbers,
		and the low underlying cost of running the platform.

	the pricing is regionally moderated,
	the buyer is institutional rather than consumer,
	student adoption can drive institutional demand,
	and the product's value is tied to retention and wellbeing insight
		rather than generic software utility.


	these factors sit upstream of the revenue model.
		student uptake must come first.
		institutional value follows from visible adoption.
		regional weighting keeps pricing equitable.
		ability to pay and cost of attrition justify the spend.
		receptivity and low procurement friction make conversion possible.
		together they explain why calm.college may convert better
			than ordinary university software.



Student networks spread differently from normal SaaS adoption. They are more like social contagion systems.

Typical campus adoption stages might look like:

	Seed
	1–2% of students
	posters, curiosity, early hangouts

	Visible minority
	3–5%
	people recognise the platform

	Critical threshold
	~10%
	students expect others to be on it

	Campus layer
	20–40%
	default noticeboard for informal events

	Institutional layer
	40–60%
	university begins treating it as infrastructure




There's a cross-project pipeline from other Peaceful Foundation tools, since calm.college is not a standalone funnel, and arrives after other projects that stabilise students first.

For example, students:

	improving routines
	cooking through reasonable.diet
	quitting addictions through quiteasily
	learning practical skills

Increases the probability that they'll join campus life again.


| Region               | Estimated campuses | Estimated campuses crossing 10% | Approx. students at those campuses |
| -------------------- | -----------------: | ------------------------------: | ---------------------------------: |
| Americas             |              4,400 |                           1,320 |                              16.5M |
| Atlantic Europe      |              1,150 |                             173 |                               2.0M |
| Continental Europe   |              1,050 |                              74 |                               0.8M |
| Mediterranean Europe |              1,100 |                              33 |                               0.4M |
| Nordic Europe        |                250 |                               8 |                               0.1M |
| Eurasian Plains      |                450 |                              14 |                               0.2M |
| Continental Asia     |              3,500 |                             105 |                               1.4M |
| Monsoonic Asia       |              4,600 |                             690 |                               9.6M |
| Oceanic Asia         |              1,600 |                             240 |                               3.8M |
| Oceania              |                120 |                              36 |                              0.75M |
| Mediterranean Africa |                650 |                              20 |                               0.2M |
| Saharan Africa       |                300 |                               9 |                              0.06M |
| Monsoonic Africa     |                700 |                              49 |                               0.4M |
| Highland Africa      |                350 |                              11 |                              0.08M |
| Southern Africa      |                250 |                              18 |                              0.14M |
| Arabia               |                380 |                              11 |                              0.25M |


#### Adoption curves

	adoption tends to follow a similar rhythm everywhere.
	it begins with a small group of curious students,
	becomes visible through early gatherings,
	and eventually stabilises as a normal part of campus life.

	best-case growth is fast.
		on campuses with strong peer networks,
		frequent posters,
		and familiarity with other peaceful foundation projects,
		the first 10% can arrive in four to eight weeks.

	middle-case growth is steady.
		most campuses reach 10% in two to four months.
		early events create visibility,
		and calm.college becomes a quiet organising layer.

	worst-case growth takes time.
		commuter campuses,
		or institutions without shared physical space,
		often take six to twelve months to cross 10%.
		the pattern still holds: small clusters eventually form a stable presence.

	student demand can pressure universities to buy.
		the public dashboard makes the value legible to both sides,
		so institutional conversion may outperform ordinary university SaaS
			in regions where the campus threshold is crossed convincingly.


| Curve type  | Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | Year 6 |
| ----------- | -----: | -----: | -----: | -----: | -----: | -----: |
| Fast        |    20% |    55% |    85% |   100% |   100% |   100% |
| Mid-fast    |    12% |    38% |    68% |    90% |   100% |   100% |
| Middle      |    10% |    30% |    60% |    85% |   100% |   100% |
| Slow-middle |     7% |    20% |    42% |    68% |    88% |   100% |
| Slow        |     5% |    15% |    35% |    60% |    80% |   100% |




#### Procurement

procurement is designed to be light.

		semi-automatic signup
			anyone can pay the fee and get immediate access.
			the statistics are public-interest data,
			so a parent, a journalist, or a researcher could subscribe.
			but universities get the most value,
			because eduGAIN classification automatically maps staff login
				to institutional context.

		eduGAIN handles staff identity
			when a staff member logs in through eduGAIN,
			their institutional affiliation is confirmed
			without calm.college needing to store personal data.
			this makes onboarding fast and privacy-safe.


| Region               | Threshold curve class | Procurement curve class |
| -------------------- | --------------------- | ----------------------- |
| Americas             | Fast                  | Mid-fast                |
| Atlantic Europe      | Mid-fast              | Middle                  |
| Continental Europe   | Middle                | Middle                  |
| Mediterranean Europe | Slow-middle           | Slow-middle             |
| Nordic Europe        | Middle                | Middle                  |
| Eurasian Plains      | Slow                  | Slow                    |
| Continental Asia     | Slow-middle           | Slow-middle             |
| Monsoonic Asia       | Mid-fast              | Middle                  |
| Oceanic Asia         | Mid-fast              | Middle                  |
| Oceania              | Fast                  | Fast                    |
| Mediterranean Africa | Slow-middle           | Slow                    |
| Saharan Africa       | Slow                  | Slow                    |
| Monsoonic Africa     | Middle                | Slow-middle             |
| Highland Africa      | Slow-middle           | Slow                    |
| Southern Africa      | Middle                | Slow-middle             |
| Arabia               | Slow-middle           | Slow-middle             |


		registered volunteers coordinate with institutions
			ordinary ambassadors and volunteers run campus life.
			registered volunteers — those who have provided legal ID —
			handle the slightly more formal relationship with universities.
			they are the bridge between grassroots campus activity
				and institutional procurement.

		enrolment numbers are public
			most countries publish university enrolment figures.
			when a campus crosses 10% adoption,
			the student body size can usually be verified
				from national statistics or central databases.
			this makes billing straightforward
				and hard to game.

Revenue is unlikely to arrive smoothly. Even when a university decides to adopt the paid layer, payment may follow normal budget and procurement cycles. This means calm.college should not rely on immediate conversion income to cover short-term operating needs.

The paid layer must never create an incentive to make students more legible as individuals. The institution pays for broad environmental clarity, not surveillance. If a feature would make the dashboard more valuable to a university but less safe for students, it should not be built.

If a university does not adopt the paid layer, students keep using calm.college for free. The platform does not punish the campus, reduce student access, or create artificial scarcity. The paid layer is an institutional upgrade, not a ransom gate.

The model is strongest if calm.college remains useful even when institutions are slow. Student value comes first. Institutional revenue follows where trust and adoption already exist.


### Revenue

In compact form:

1. *Annual Recurring Revenue (ARR) ceiling = students at campuses crossing 10% × institutional conversion × annual price per enrolled student*

2. *ARR over time = regional ARR ceiling × threshold-crossing curve × procurement lag*


		we can't predict the exact year-by-year path,
		but the tables below show what the model looks like
		if adoption and procurement move at a plausible pace.

	the estimates below combine adoption expectations
	with the tiered pricing model.



| Region               | Students at campuses eventually crossing 10% | Price | Institutional conversion     | Eventual annual revenue ceiling |
| -------------------- | -------------------------------------------: | ----: | ---------------------------: | ------------------------------: |
| Americas             | 16.50M                                       | $5    | 62.5%                        | $51.56M                         |
| Atlantic Europe      | 2.00M                                        | $8    | 57.5%                        | $9.20M                          |
| Continental Europe   | 0.80M                                        | $7    | 52.5%                        | $2.94M                          |
| Mediterranean Europe | 0.40M                                        | $5    | 42.5%                        | $0.85M                          |
| Nordic Europe        | 0.10M                                        | $9    | 62.5%                        | $0.56M                          |
| Eurasian Plains      | 0.20M                                        | $3    | 27.5%                        | $0.17M                          |
| Continental Asia     | 1.40M                                        | $3    | 32.5%                        | $1.36M                          |
| Monsoonic Asia       | 9.60M                                        | $3    | 37.5%                        | $10.80M                         |
| Oceanic Asia         | 3.80M                                        | $4    | 42.5%                        | $6.46M                          |
| Oceania              | 0.75M                                        | $9    | 67.5%                        | $4.56M                          |
| Mediterranean Africa | 0.20M                                        | $2    | 27.5%                        | $0.11M                          |
| Saharan Africa       | 0.06M                                        | $1    | 20.0%                        | $0.01M                          |
| Monsoonic Africa     | 0.40M                                        | $2    | 32.5%                        | $0.26M                          |
| Highland Africa      | 0.08M                                        | $2    | 27.5%                        | $0.04M                          |
| Southern Africa      | 0.14M                                        | $3    | 37.5%                        | $0.16M                          |
| Arabia               | 0.25M                                        | $6    | 45.0%                        | $0.68M                          |


	these figures assume slow, cultural growth rather than rapid expansion.
	because of the design of the software, revenue comfortably exceeds global infrastructure costs,
	and supports long-term stability for the wider peaceful foundation ecosystem.

	we assume that early-adopting regions move quickly,
	and calm.college becomes a familiar organising layer on many campuses
		within a few academic cycles.

		otherwise, progress is incremental but consistent.
		each foothold strengthens the next,
		and the overall trajectory remains positive.

	the model remains simple:
	light infrastructure,
	clear pricing,
	and an annual operating surplus (also known as profit) is tied directly to genuine use and utility rather than promotion.



| Year   | New universities contracted that year | Total universities under contract | University-billed enrolment |     ARR |
| ------ | ------------------------------------: | --------------------------------: | --------------------------: | ------: |
| Year 1 |                                   211 |                               211 |                       2.75M |  $8.44M |
| Year 2 |                                   560 |                               771 |                      10.05M | $29.40M |
| Year 3 |                                   753 |                             1,524 |                      19.90M | $55.42M |
| Year 4 |                                   666 |                             2,190 |                      28.62M | $76.06M |
| Year 5 |                                   392 |                             2,582 |                      33.74M | $85.85M |
| Year 6 |                                   165 |                             2,747 |                      35.88M | $88.96M |


	the trajectory is what matters.
		even with conservative assumptions,
		revenue comfortably exceeds global infrastructure costs
		and supports the wider peaceful foundation ecosystem.
		the model is designed to be self-sustaining,
		not dependent on external funding or rapid expansion.

	the core idea is simple:
		students use the platform for free,
		universities pay only when value is visible,
		and the surplus funds more local work.
		everyone wins when the campus becomes calmer.
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