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    <h1>quiteasily-money.txt</h1>
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    <pre class="document-text">## Money

## Costs

	hosting → static, Cloudflare, minimal compute
	promotion → posters, small ad buys, meme distribution
	support tools → domain, analytics, map hosting
	exclude staffing → covered in overall PF budget

## Revenue and Fundraising

### Donations
		recurring community support
		small individual gifts

### Religious Supporters
		christian → church networks, dioceses, congregations
		muslim → zakat foundations, Gulf philanthropy via networks
		hindu → large Indian trusts, diaspora temple communities
		buddhist → mindfulness / monastic networks, engaged Buddhism NGOs
		interfaith → global councils + interfaith NGOs

### NGOs + Philanthropy
		addiction + mental health → Hazelden, Movember, Open Society
		youth + education → Templeton, Lumina, Qatar Foundation
		global development → Skoll, Omidyar, Dalio, Ford, Gates, Paul Ramsay, Minderoo

### Universities
		student wellbeing + mental health grants
		partnerships with campus health services

### Government + CSR
		public health funding streams
		corporate social responsibility → health insurers, tech companies, sports clubs

### Advocates + Public Figures
		aligned celebrities (e.g. Terry Crews)
		athletes, musicians, wellness voices speaking on addiction or resilience

## Positioning

	site remains free + open-source
	small donations → sustain base infrastructure
	large donations (religious / NGO / philanthropy) → scaling + international promotion
	ROI framing → each poster ≈ average school’s worth of reach



### Tax deductable donations

health promotion charity

#### Why It Qualifies

			principal activity is promoting the prevention and control of disease in human beings
				compulsive pornography use is increasingly recognised as a preventable health condition
					"pornography is a genuinely causal factor for anxiety and depression"
					"this is a really big public health issue, often unaddressed"
					targets the most common modern addiction
						effects include desensitisation, anxiety, depression
						exposure begins as young as 8, common by 12
						"experts stand up and say it's a mental health crisis"
				provides open-source addiction cessation resources
					"publicising and sharing open source addiction cessation resources"
					free, evidence-based tools that reduce incidence and severity of compulsive use
						"anxiety and depression ease"
						"receptors reset from desensitisation"

#### Medical and Regulatory Basis

			behavioural addictions have clinical standing
				compulsive sexual behaviour disorder classified in WHO ICD-11
				documented health harms beyond moral or cultural concern
					sexual dysfunction
					relationship breakdown
					mental health deterioration in adolescents
			regulators only need to accept that compulsive use constitutes a preventable health condition
				not required to agree that all pornography is harmful
				focus is clinical — on the compulsive behaviour and its health consequences

		{how quiteasily meets the the Australian Charities and Not-for-profit Commission's criteria)

			the statutory definition
				"an institution whose principal activity is to promote the prevention or the control of diseases in human beings"
				Quiteasily's principal activity is distributing open-source addiction cessation resources
					this is not an ancillary side project — it is the core work
					memes, posters, and community outreach are the means of distribution, not the charitable object itself
			the meaning of 'disease'
				"Disease includes any mental or physical ailment, disorder, defect or morbid condition, whether of sudden onset or gradual development and whether of genetic or other origin"
				the ACNC explicitly lists mental health conditions as diseases
					"Examples include... clinical depression... post-traumatic stress disorder and viral infections"
					anxiety, depression, and compulsive sexual behaviour disorder (ICD-11) all fit this definition
			conditions not yet widely recognised can still qualify
				"An organisation may be an HPC even if its activities are directed towards promoting the prevention or the control of a set of symptoms that may not be recognised widely by health authorities as a 'disease'"
				provided the organisation demonstrates "there is credible or plausible evidence that the set of symptoms is a disease, or that there is a causal relationship between a particular activity and the development of an adverse health condition"
					pornography addiction is contested culturally but has WHO recognition and peer-reviewed literature linking it to anxiety and depression
					Quiteasily can cite ICD-11 and expert opinions in behavioural addiction
				evidence the ACNC accepts
					"Such evidence could include the results of research undertaken by the organisation or by others"
					"or the opinions of appropriately qualified experts"
					"The ACNC will be guided by the work of key health and research bodies on any existing, new or emerging definition of, or consideration of, disease or diseases, including... the World Health Organisation"
						Quiteasily cites WHO ICD-11 classification of compulsive sexual behaviour disorder
						academic literature on pornography's mental health effects supports the causal link
						the ACNC itself defers to the WHO on emerging definitions
			'promote', 'prevention', and 'control' are not narrowly construed
				"These terms should not be construed narrowly"
					memes, posters, open-source guides, and peer support all count as promotion
						they raise awareness, reduce stigma, and direct sufferers to cessation tools
					activities that constitute promotion
						"raising public awareness about the symptoms of a disease"
							coomer.org makes compulsive use visible and nameable through humour
						"raising public awareness about how to seek treatment for a disease"
							the site directs visitors to free quitting resources
						"raising public awareness about steps that can be taken to prevent a disease being contracted"
							the EasyPeasy method explains the psychological mechanism of addiction before compulsive patterns solidify
						"providing support to sufferers of a disease to alleviate their distress and suffering"
							anonymous community and peer support reduce the shame that keeps people trapped
			no requirement to prove success
				"This does not mean that a charity has to demonstrate its success in promoting the prevention or the control of disease(s), or its success in actually preventing or controlling disease(s)"
				"However, the charity needs to show that the nature of its activities can be considered to promote the prevention or the control of disease(s)"
					Quiteasily does not need to prove every visitor quits
					it only needs to show that distributing cessation resources is rationally directed at preventing and controlling compulsive use and its mental health consequences
			the direct link test
				"There must be a direct link between the activities and promoting the control or prevention of the relevant disease"
					meme → awareness → clicking through to quitting resources → reduced anxiety and depression
					the link is direct, evidenced, and plausible
			general wellbeing is not enough
				"activities that just promote general health and wellbeing do not qualify as health promotion charity activities, whereas programmes to prevent or alleviate specific diseases, such as depression, would qualify"
					Quiteasily is not general wellbeing
					it targets a specific behavioural addiction with specific mental health consequences
					the ACNC literally uses depression as the example of a qualifying disease

#### Public Health Framing

			designated as a public health funnel, not a moral campaign
				"if it stays funny, calm, oddly kind, and useful, it can become one of the strangest public health funnels on the internet"
				"politicians respond to public health framing without moralising"
			ancillary activities advance the health purpose
				"the ACNC takes a holistic view of whether an organisation is organised, conducted or promoted for benevolent relief"
				"an activity is ancillary to benevolent relief if it is a means of achieving, or naturally tends to go with, benevolent relief"
				coomer.org's crude memes are outreach mechanism, not the charitable object
					"charity framing → reduces co-option risk, justifies moderation ethos"

#### Youth Mental Health Focus

			highest-risk cohort is young people
				"youth mental health funding could target this"
			student wellbeing grants and campus health partnerships already treat this as a youth mental health issue
				addiction cessation is framed as light, stigma-free, and peer-driven

#### Distinction from Parent Organisation

			Peaceful Foundation is broad social improvement — not direct relief
				PBI status requires helping people in need, not the public in general
				Quiteasily is the narrow, health-specific arm
				tax-deductible status follows the activity, not the mission
					"only the arm that actually delivers relief — e.g. providing food, essentials, or direct aid — can qualify for DGR endorsement"

			principal activity description
				"to promote the prevention and control of compulsive sexual behaviour disorder and other normalised addictions within young people by providing free, open-source addiction cessation tools and public health messaging"
			keep the focus clinical
				on compulsive behaviour and its health consequences
				not cultural, moral, or religious arguments
			precedent exists
				"The 'Smarter than Smoking' campaign was an anti-smoking public health initiative in Western Australia that ran from 1996 to 2011"
				anti-addiction public health campaigns are an established regulatory category



### coomer.org

		meme website with donation-funded messaging between memes
		anonymous message board using the same curated meme pool
		moderated → no hate, good-faith only, respectful edge
		target demographic → "edge lord but calm" — Discord-native, socially aware
		charity framing → reduces co-option risk, justifies moderation ethos

#### Design Ethos

		low-cost by design → static hosting, tag-based sorting, no recommendation algorithm
		respects attention → explicitly gamifies attention-as-currency instead of extracting it silently
		anti-ego-escalation → anonymous posting, no personal brand building
		old-school format → infinite scroll image feed, not TikTok-style short-form
		pathway off → ideally people hop off; memes are transformative catalyst, not addiction loop

#### Donation Mechanisms

##### CumPlus+ Subscription
			tongue-in-cheek monthly tier (~$1.50/mo via Ko-fi, authenticated through Discord)
			hides the donation ticker bar at bottom of screen
			Discord rank unlock + community access
			"cumPlus+" as stylistic escalation joke

##### Weighted Donation Messaging
			donors post messages interleaved between memes in the main scroll feed
			placement weighted by donation amount
				big donors → top spots, placed every ~3 memes
				small donors → still visible via curved/depreciating weight algorithm
			transparent algorithm → both $5 and $5,000 donations have viable placement
			depreciation over time → messages decay in rank; can be topped up with new donations
			countdown clock per message → shows remaining prominence
			reactions + comments on donation messages → additional content layer, consensus moderation
			profiles attached → Peaceful Passport links; disincentivises pure promotion
			no advertisements → charity status prohibits product shilling

##### Donation Ticker Bar
			scrolls recent donation messages across bottom of screen
			generates ambient social stimulation
			cumPlus+ subscribers can hide it
			non-subscribers → bar slowly re-appears after hiding (attention concession)

##### Discord Ranks
			every donor gets a rank, persistent  for monthly recurring donations
			tiers (ascending):
				coomer
				planking
				rage comics
				harold
				me gusta
				trollface
				galaxy brain
				dat boi
				doge
				wojak
				pepe
				harambe
				lolcats

#### Attention as Currency

		time-on-site grants voting power
			refreshed periodically (e.g. every few hours)
			weighted so veterans and newcomers both have fair influence
		voting used for:
			weekly discussion topics → community elects what to talk about next
			meme curation / boosting → consensus on what stays prominent
			reaction to donation messages
			OP thread priorities
		concession design → frequent users get accessibility perks (hide ticker, etc.)
		explicit framing → attention is a currency here, not stolen silently

#### Content + Moderation

		meme repository → curated catalogue of coomer + edgelord memes
			tagging system for discovery (no algorithmic feed)
			upload images sparingly → keeps moderation + hosting costs low
		message board:
			anonymous comments under voted topics
			public replies possible on donation messages
			reactions on memes
		moderation standard:
			no hateful targeting of people
			jokes allowed, hate disallowed
			case-by-case cusp decisions
			approved through consensus / moderator review
			charity status reinforces good-faith expectation

#### Adoption and Community

		shared catharsis as bonding mechanism
		outreach to edgy Discord servers → channel demographic toward social impact
		memes as normalisation tool for social problems
		transformative potential of humour → edgy memes as catalyst for change
		Peaceful Passport profiles → click through to donor's full profile



#### Costs

		design choices that keep costs down
			static and cheap to serve → no algorithmic ranking, no constant recompute
			upload images sparingly → limits storage growth
			images referenced not duplicated → deduplication keeps object storage small
			glacial storage for transient content → old memes move to cold storage
			video optional with small fee → users cover Mux serving cost
			no recommendation algorithm → eliminates ML inference or heavy compute

##### Infrastructure Breakdown

###### Core Hosting
				static site + edge functions
				Cloudflare Pages / Workers + CDN
				cost: essentially free within free tiers

###### Database
				tag sorting, voting, comments, donation messages, attention tracking, 3-day topics
				edge SQLite (D1) or small Postgres (Neon / Supabase)
				cost: $0–$25/mo

###### Object Storage → Images
				curated meme catalogue, tagging, cold storage for old memes
				Cloudflare R2 (zero egress)
				cost: ~$1/mo at ~55 GB

###### Video
				optional layer only — images remain free
				user-facing fee covers Mux serving cost; fee is never waived
				cost: self-funding via user fees, or $10–$50/mo if partially subsidised

###### Search
				tagged discovery, directory of formats
				native DB full-text or lightweight index
				cost: $0

###### Real-time / Live Ticker
				donation message bar speed adapts to user count
				server-sent events or lightweight polling via Workers
				cost: $0–$5/mo

###### Domain
				coomer.org
				cost: ~$1/mo (~$12.50/yr)

###### Auth / Passport Linkage
				quiet system-level identity for moderation
				JWT / WebAuthn via Peaceful Passport system
				cost: marginal — covered by PF auth infra

###### Discord Integration
				authentication and rank assignment
				Discord bot API
				cost: $0

###### Donation Rails
				Ko-fi subscription tier + Stripe
				cost: revenue-side only (Stripe ~2.9% + $0.30 per transaction)

##### Monthly Operating Estimate

			lean startup (minimal traffic, DB on free tier, video self-funded)
				→ $1–$6/mo

			active community (steady uploads, voting, comments, video self-funded)
				→ $30–$80/mo

			high-traffic (large catalogue, heavy concurrent use, video self-funded)
				→ $150–$400/mo

			global success (millions of users, curated archive, video self-funded)
				→ $3,000–$10,000/mo
					database I/O and storage become the dominant lines
					images are free to browse and upload; video fee stays gated

##### Risk Factors That Push Costs Higher

			video demand outstrips user fees → largest variable cost
				assertion prevents this by keeping video gated; images remain free
				fee is never waived, so Mux stays self-funding

			moderation moves from human consensus to automated scanning
				assertion specifies consensus / moderator review, keeping it human

			search outgrows simple DB index
				tag-based system avoids this for a long time



#### Visitors

	coomer.org is one of the strongest "side doors" in the whole Peaceful Foundation ecosystem
	not because it is noble on the surface
		it is crude, funny, internet-native, slightly embarrassing, and therefore useful
	Peaceful Foundation moves people from numbness into agency
		quit the thing draining you
		learn something small
		eat properly
		meet people
		map what is happening locally
		then build
	Quiteasily is the first wedge
		addiction is one of the places where people feel an immediate before-and-after change
	sequencing
		Quiteasily → Reasonable.Diet → LearnStuff.Today → Calm.College → Peaceful Passport → Hexagons.World


##### Why It Can Scale

			if it stays funny, calm, oddly kind, and useful, it can become one of the strangest public health funnels on the internet

			the format is unusually strong
				pornography is a huge common denominator
				the "coomer" meme is already culturally legible
				humour lets people approach shame sideways
				the site has a clear next step: quitting resources
				content travels through memes, direct messages, Discords, posters, screenshots, imageboards, short clips, and private group chats

			ceiling is determined by how many people will laugh at one meme, recognise themselves, and privately click

##### Lifetime Visitor Estimates

###### Base Success
				3 million lifetime visitors
				useful niche funnel

###### Strong Success
				20 million lifetime visitors
				recognised recovery meme hub

###### Central Ambitious Estimate
				50 million lifetime visitors
				big enough to matter globally

###### Major Cultural Success
				75 million lifetime visitors
				the domain becomes known beyond recovery circles

###### Upside Case
				150 million lifetime visitors
				several formats break containment

###### Wild Ceiling
				250 million lifetime visitors
				requires international meme adoption, influencer spread, campus/gym/bathroom poster loops, sustained usefulness

##### Monthly Visitor Stages

###### Early Working Site
				55k monthly visitors
				mostly EasyPeasy / Quiteasily / Discord / Reddit-adjacent, NoFap-adjacent, student circles
				core feature is simple
					searchable meme hub
					upload flow
					links back to quitting resources
				still inside the existing pond

###### Visible Niche Success
				300k monthly visitors
				happens once it has enough meme density that people visit without needing a direct campaign prompt
				searchable formats, tags, reactions, and easy uploading matter
				becomes not just a place to consume memes, but a place to reuse and remix them
				the tagging system, format directory, reactions, and calm infinite scroll make it more useful than a folder of images

###### Strong Cultural Foothold
				1.25 million monthly visitors
				becomes the default archive for this kind of content
				people come to find a meme, make a poster, grab a format
				check the messageboard attached to a popular image
				see what the current discussion is
				anonymous imageboard and thread-local identity help
					people can speak without building a persona
				hidden Passport link gives enough moderation structure
					stops the place rotting into sludge

###### Major Success
				3.5 million monthly visitors
				central ambitious estimate
				has escaped the original recovery niche
				become a meme utility
				people who are not trying to quit still visit
					because it is funny, searchable, weirdly alive
					has the feeling of a real internet place
				the donation and message slots and live message bar make the feed feel inhabited
					without making it overwhelming
					a clever little fireplace effect

###### Spike Months
				17.5 million monthly visitors
				not stable monthly traffic
				only around major discourse waves, influencer references, campus poster surges, or breakout formats
				Quiteasily's broader outreach model explicitly relies on posters, memes, shareable media, group chats, Discords, letters, and organisations
					rather than one fragile platform
					makes spike months more plausible

##### Off-site Reach

			1 billion off-site impressions/views genuinely plausible over time
			content designed to detach from the site
				travels through screenshots, memes, posters, DMs, group chats
			does not mean one billion people meaningfully engage
			means cultural surface area can get very large while the actual site remains a smaller, stranger engine room

##### Interactive Users

			separate visitors from interactive monthly users
			many people browse, laugh, click Quiteasily, and leave — that is good
			site is explicitly lightweight, image-first, no-pressure, not an addictive engagement trap

| Scenario         | Monthly visitors | Monthly interactive users | Meaning                                                               |
| ---------------: | ---------------: | ------------------------: | --------------------------------------------------------------------- |
| Tiny but real    | 125k             | 15k                       | A funny niche recovery meme board                                     |
| Working niche    | 475k             | 62.5k                     | Enough people posting, reacting, tagging, discussing                  |
| Strong           | 1.375M           | 225k                      | Feels alive most days, many recurring threads                         |
| Major            | 3.5M             | 625k                      | Recognised meme hub, very active imageboard                           |
| Spike / breakout | 12.5M            | 2.5M                      | During viral waves, No Nut November, controversy, influencer mentions |

			central guess for a mature healthy version
				1.25M monthly visitors
				187.5k monthly interactive users

			"interactive users" means doing at least one of
				reading threads for a while
				reacting
				tagging memes
				voting on discussion topics
				commenting anonymously
				posting an image
				boosting a message
				returning to follow a thread

| User type               | Share of visitors | At 1M monthly visitors |
| ----------------------- | ----------------: | ---------------------: |
| Browsers / lurkers      | 75%               | 750k                   |
| Light interactors       | 17.5%             | 175k                   |
| Commenters / voters     | 6.5%              | 65k                    |
| Uploaders / meme makers | 1.75%             | 17.5k                  |
| Heavy regulars          | 0.55%             | 5.5k                   |

			realistic strong target
				225k monthly interactive users
			genuinely major success
				625k monthly interactive users
			viral peak
				2.5M monthly interactive users temporarily
				not the normal baseline

			the healthiest version is probably not the one with the most time-on-site
			it is the one where someone laughs, feels less alone, clicks through to Quiteasily, maybe posts once, then goes and lives their life

##### Visitor Patterns

			most visitors
				arrive from a meme
				browse for ~3.5 minutes
				maybe click Quiteasily
			some visitors
				return weekly to find or share formats
			small creator core
				uploads, tags, reacts, posts messages
				uses Passport provenance
			tiny supporter core
				cumPlus+, credits, boosts, sponsored messages


#### Revenue


			feature set makes it more durable than a one-off meme site
			less addictive than a social feed by design
			not built around dark-pattern retention
			deliberately image-first, lightweight, searchable, non-algorithmic
			people understand why they are seeing something
				rather than being pulled into an engagement loop
			this supports trust, sharing, and casual return visits
			do not model it like TikTok or Reddit



##### Revenue Streams

###### CumPlus+ Subscription
				low-cost support layer
				~$2/month
				hides the message bar
				minor Discord role or cosmetic signal
				does not gate the core experience

###### Coom Credits / Boosts
				small purchases used to boost messages, highlight posts, support discussion topics, attach a message between memes
				most native revenue stream because it is part of the board itself

###### User-supported Message Slots
				not corporate ads
				paid notes in the feed with weighted depreciation
				no donor permanently dominates
				larger donations matter more but they fade
				newer, smaller messages still get air
				closer to a public noticeboard than a casino

###### Optional Video Fee
				video remains secondary
				text/image memes stay free
				small payment because serving video has real costs

###### Donations Into Quiteasily / Peaceful Foundation
				probably the largest long-term upside
				especially from people who quit and want to help others
				emotionally clean: "this helped me, here's $5"
				not "subscribe to keep your streak"


#### Assumptions

| Variable                            | Estimate |
| ----------------------------------- | -------: |
| Share of visitors who interact      |    17.5% |
| Share of interactors subscribing    |       3% |
| Average subscription                |   $2/mo  |
| Share of interactors buying credits |     4.5% |
| Average credit spend                |   $4/mo  |
| Share of visitors paying for video  |    0.75% |
| Average video fee                   |   $1.50  |
| Donation rate from visitors         |     0.2% |
| Average donation                    |     $15  |


#### Revenue estimates by scenario


| Scenario       | Monthly visitors | Monthly interactors | Monthly revenue | Annual revenue |
| -------------- | ---------------: | ------------------: | --------------: | -------------: |
| Tiny but real  |             125k |                 15k |             $3k |           $33k |
| Working niche  |             475k |               62.5k |          $17.5k |          $210k |
| Strong         |           1.375M |                225k |          $62.5k |          $750k |
| Major          |             3.5M |                625k |           $225k |          $2.7M |
| Breakout month |            12.5M |                2.5M |           $900k |     not stable |

			1M monthly visitors
			200k monthly interactive users
			$65k/month revenue
			$780k/year revenue

			strongest version does not come from subscriptions
			it comes from micro-donations as play
				someone sees a meme, laughs, donates $1 to attach "bro it's time" under it
				note floats through the board for a while
				another person donates $3 to push a discussion topic
				someone else gives $10 because Quiteasily helped them quit
				much more aligned than ordinary advertising

			danger: if boosts become too dominant, rich users steer the culture
			assertions already solve this with weighted depreciation, visible mechanics, no hidden score

			revenue is not based on advertising or maximising time-on-site
			core experience remains free, image-first, non-addictive

			mature strong version could plausibly generate $750k/year
			major cultural success could generate several million per year
			treated as upside, not the foundation's primary financial engine

			deeper value is still not revenue — it is reach
			if coomer.org makes $750k/year, that is useful
			if it helps 100,000 people quit or substantially reduce pornography use, that is far more important
			if even 1,000 of those people become Quiteasily ambassadors, it becomes infrastructure for every later Peaceful Foundation campaign
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