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    <pre class="document-text">## Assertions

Our mission is making sure that everyone has access to free and effective methods of curing addiction.

our mission
	make sure everyone has access to free and effective addiction cessation
	starting with pornography, then nicotine, alcohol, and others
		because pornography is already quietly destigmatised
		and because easypeasymethod.org gives us a proven foundation to build on
		it is the widest funnel into Peaceful Foundation

what we aim for
	an engaging website
	reliable, open-source methods
	a foolproof strategy for spreading them everywhere

the philosophy underneath
	addiction is a state of mind, not a moral failing
	we can cure the world of it
		not by force, but by making the resources impossible to miss
	these methods are more effective because they treat addiction as a state of mind

how we see the goal
	"curing the world of addiction" sounds abstract
	so we break it into demographics and regions
	it becomes achievable when you treat it as a chart that covers everyone

the two approaches coalesce
	grassroots approaches make sure everyone knows
	institutional change creates resources applicable for many different people
	institutions within different regions cross-pollinate
	the result: it becomes impossible not to know that free and open source addiction cessation materials exist

our methods are
	redundant
	scalable
	actionable
	online and offline
	open
	cannot be co-opted

main aim
	go to quiteasily.org to quit addictions for free
	has free addiction cessation resources that work



### Approaching widespread addiction cessation

our aim
   reach everyone
   	people who want to quit
   	people struggling
   	people who don't know they want to quit yet
   people already quit
   	grassroots ambassadors
   		spread resources locally
   		reach out to institutions
   			one person reaches hundreds
   			right positioning
   			right tactics
   			internet helps
   				huge reach
   				not reliable
   				could be censored
   				could have problems
   			real life action where possible
   				fail-safe
   				tidal wave
   				impossible to stop

methodology
   bottom-up and top-down simultaneously
   	every region
   	everywhere
   	two approaches play off each other
   	synergy
   	complement each other really well

   different demographics
   	subject matters we deal with
   	some don't want to be doing them
   	we reach all of them

   grassroots volunteers reaching to institutions
   	only one small part
   	creates tidal wave anyway







#### Grassroots


bottom-up


   	ambassadors

   		who they are
   			people who've already quit addiction through QuitEasily resources
   				or people supporting others who want to quit
   				or people who simply want to help spread what works
   					everyone everywhere is directly or indirectly touched by addiction
   			people who follow generalised instructions
   				distributed actions that don't need individual coordination
   			not individualised tasks
   			not coordinated teams
   			just consistent action

   		what they do
   			put up posters
   			send messages
   			send letters
   			whatever matches their context

   		what it doesn't require
   			huge coordination
   			working together on specific things
   			us managing individual tasks

   		what it does require
   			people being consistent
   			following instructions
   			taking initiative

   		how it works
   			we create tasks for demographics
   				young people spread one way
   				older people another
   				Discord users one way
   				religious community members another
   			generalised instructions
   				best ways for that group
   			people pick it up themselves
   				wander into assignments
   				get prompted
   				choose what fits

   		onboarding

   			initial contact
   				answer questions
   					interests
   					demographics
   					skill sets
   				just general sense of where they fit
   					not rigid placement

   			first task
   				generalised
   					anyone could do it
   				examples
   					make a meme
   					put up a poster
   				just show effort and consistency
   					no progression system required yet

   			deeper engagement
   				after they complete first task
   					they've shown commitment
   				then
   					get to know them further
   					create list of things they perform
   					explore other avenues
   				community demographic in Discord
   					assign things
   					or whatnot



#### Volunteers and Registered Volunteers

   	            running accounts
   	                for different demographics and regions
   	                    countless different interests and regions to reach
   	                accounts shown on their Peaceful Passport
   	                track who is running social media accounts
   	                    disavow accounts that go off the mark
   	                    reputation reduces likelihood of misuse
   	                add passport nod inside a piece of content
   	                    rather than putting ID in bio
   	                    harder for platforms to censor
   	                peaceful passport


#### Registered Volunteers

   	                running official peaceful foundation accounts
   	                    same accountability via passport
   	                    disavow if they go off message

   	                liasing with experts or organisations



       	            coordinating people
       	            	more specialised tasks beyond putting up posters
       	            		making individualised posters for different demographics
       	            		creating instructions that other ambassadors can follow
       	            		reaching out via email as part of Peaceful Foundation
       	            			builds reputation for widespread discussion
       	            			liasing with experts or organisations
       	            				registered volunteers take on formal outreach
       	            					track who reaches out to which organisations
       	            						report back on responses and implementations



#### Institutions

	understanding the entire thing through the lens of a tree diagram
        top down and structually

		start with a country
			institutions within that country
				who want to stop pornography
				who want to help people quit
			institutional reach
				how they got to those positions

		expand upwards to region
			but tree diagrams overlap
				demographics between different things
				network of networks
				impossible to fully conceptualise

		yet the spread is unstoppable
			stop it in one institution
			countless others remain
			we're all part of institutions
			countless already support it
			countless will spread it

		make it easy for institutions
			they know people who might benefit
				mailing lists
				youth volunteers
				men's groups
				women's groups
				parents groups
				anyone really
			they spread it to those groups
			no heavy onboarding
			no "getting on board"
			just benefit from free materials

		benefit from calmer members



#### Regions

	regions, cultures and safety
		safety considerations vary by region
			Singapore: putting up posters could be a big deal
			most developed countries: not a big deal
			do not advocate where putting up posters is illegal or dangerous
		the de-anonymisation test
			if someone were completely de-anonymised, would there be a legal or prominent cultural issue
			apart from social stigma
			even in repressed countries, usually not an issue
			but some cultural places where speaking out would be a huge issue
		leave agency with the person
			we do not want to cause issues in their lives
		hexagon anonymisation system
			built into the system architecture
			if safety concerns in an area, anonymise impact to a 1000km hexagon
			progressively smaller as conditions allow
			1000km: anonymises to wider region
			10km: anonymises to area
			1km: possibility of de-anonymisation
				not allowed for people under 18
		culture about pornography is shifting
			everyone is affected by it
			over time it becomes less stigmatising

	tracking poster placement
		point of diminishing returns
			do not keep putting up posters where they already exist
			non-eco-friendly
		how we track
			people refer to where they put up a poster
			photo of the placement
			smartphone web app authenticates location
			spoofing is possible but has diminishing returns
				if spoofing is discovered, many proofs get called into question
				not worth it for a small task
		map of actions
			self-report where actions are done
			grassroots actions and top-down actions shown in parallel
			cross-reference and cross-link
			not forcing it on people
			not a game
			access if they want it

	proving poster placement
		proof inside discord
			ticketing tool
		another validation system

	safety is our main concern
			induct people through action
				authenticate by what they do
					example: put up a poster in a bathroom
						self-report location or verify placement through photo metadata, and location privacy granularity based on location
					safety is built into the architecture
				we do not want anyone to come to harm
					grateful for volunteers but don't want them in danger
					negative experiences reflect on Peaceful Foundation as a whole


### Chart

	chart turns the institutional outreach into an achievable and completable thing

		measuring outreach
			track who has been reached
				avoid double-ups
					one archdiocese reaches many parishes
						don't waste time where outreach already happened

		actual effective outreach
			registered volunteer liaises with interested people within organisation
				track responses and implementations
					estimate organisational reach
						spreadsheet approach
							confidence scores
								based on intersecting demographics
									one contact covers many sub-organisations
										turns into an achievement game

		and because everyone has a passport, we can follow up if needed
			immunising the public

		account for cultural differences
			very few places where speaking out is problematic
				Saudi Arabia has a national pornography addiction programme
					get people to anonymously reach out to regional influencers
						state-run structures can carry the message
							without putting individuals at risk


#### Charting regions

		commonalities between institutions within regions
			religious organisations, sports, structures that persist regionally
			open to anything, find intersects we haven't considered
		confidence scores
			measure downstream effects
			check resonance between organisations
			don't double up outreach
			remove from map if already reached
		mark sub-organisations as completed
			if a diocese sends materials to mailing list, mark all parishes completed
			same for archdiocese
			confirmation and receipt tracked
		the entire action becomes a completable thing
			grassroots and institutional functions complement each other
			replicable approach in every country
			track which places have had outreach
		account for cultural differences
			very few places where speaking out is problematic
			Saudi Arabia has a national pornography addiction programme
			get people to anonymously reach out to regional influencers
			system where volunteers track outreach and responses
			estimate organisational reach
			registered volunteer liaises with interested people within organisation
			spreadsheet approach
			downstream effects: one archdiocese reaches many parishes
			turns into an achievement game
			measure receptiveness of different demographics based on content


### Posters

we will ask people to put up posters

broadly speaking
	the most effective and accessible approach for everyone everywhere
	apart from regional or cultural safety concerns

the posters look like this:

	&lt;poster image here&gt;


parts of the posters:

#### Quick Response Code
		qr code with poster object referral link
			unique identifier per poster
			expires after a time
				we are not storing them forever
			tracking most effective posters
				regional level only, not specific demographics

#### Toilet.network
		bathroom message board
			anonymous guest book
				people can write little haikus and notes
					map it through different apps
			not a social media platform
				no engagement or ranking
			local anonymous message board within communities
				people post about whatever they want
					not just addiction cessation
						reduces stigma about the problem significantly
							makes the campaign not solely dependent on addiction
								normalises the conversation
				when people visit they see
					campaign gaining velocity around the world
						other people in their local community responding
							destigmatises through anonymous shared experience
				reputation through Peaceful Passport
					another road into Peaceful Passport
						participate in other Peaceful Foundation campaigns
							just in the background

#### Peaceful Passport
		what it is
			a 10-digit anonymous identifier created during onboarding
				generated from a passkey on the ambassador's device
					links the poster to the person who put it up
						without revealing who they are
							pseudo-anonymous by default
								prevents campaign co-option
									proves people did what they say they did
										but doesn't expose identity
		what the ID number does on a poster
			personalises the poster to the ambassador who printed it
				anyone can look up the ID and see verified actions
					generalised location, not exact address
						two-way verification: poster ↔ passport ↔ public record
							if someone sees a bad poster, they can check who claims it
								if it's fraudulent, the real holder can disavow it
									this immunises the movement against impersonation and abuse
										without needing surveillance or real names





#### Meme or Something
		large repository of poster designs
			people can create and customise their own
				use a meme from coomer.org
					pre-vetted memes appropriate for posters
						or remix their own poster
			QR code tracking shows which designs work best in which locations
				we can suggest effective designs to people
					but people have flexibility to do what they want
			ink-efficient designs
				memes edited to not require huge amounts of ink
					ink markups are extreme — we don't want to burden volunteers
						environmentally friendly
							people can also create desk printables or alternative formats
								makes it easier to put up posters
									you don't run out of ink quicker




#### quiteasily poster directory

	on website

##### Making Their Posters Theirs
		poster flow
			pick a poster
			authenticate from a pass key on their device
			creates an ID number for the poster
		import a meme
			from coomer.org or other meme directories
			or link manually retrieved media
		putting up posters
			peaceful passport integration
				directory of posters
				authenticating and then putting passport ID number on it
			qr on posters
				ID tracking link
		confirming placement
			upload proof to web portal
				video zooming out on the poster
				location window is generous
			other ambassadors moderate completion through consensus
				easiest way: through people reacting to discord message
			moderate all posters
			doesn't really matter if fakes
				reasonable amount of effort
				they're really only cheating themselves
				it trains us to recognise them better
			after confirmation
				verification appears on their Peaceful Passport
				also on the public map


#### Recognising ambassadors putting up posters

	people get a peaceful passport that openly sits in the background when they go through the poster creation tool, or through any other peaceful foundation project as an onramp

	when generating posters for printing
		pops their peaceful passport number onto the poster

	people putting them up

		authenticating people doing the task
			people upload their completion proof to web portal
			other ambassadors moderating completion through consensus
				easiest way: through people reacting to discord message
                    people who have already done the task verify other people doing it
                        weighted through avian ranking system
                            people can (within reason) veto any suspicious things for review

		amount of hexagon
			different cultures
				for instance, you can't promote the content in india
					incidental from other campaigns
					mentioned in calm college
				risk profiles
					1km
						there is a possibility you might be deanonymised at this level
						but curing pornography
						this is not allowed for people under 18
					10km
						anonymises to area
					1000km
						anonymises people to wider region

		two-way verification through passport ID
			anyone can check the ID number on a poster
				see what actions that passport has performed
					verified: this person put up a poster in this hexagon
						generalised location on the public website
							not down to a specific address
								sort of fact-checking for the public
			if someone puts up a hateful or fraudulent poster
				check the passport number
					if they didn't put it up, they can disavow it
						immunises the movement against impersonation
							if someone copies a poster from elsewhere
								"I didn't put up that poster"
									fraudulent creation goes against the ethos
										less advantage to fraud because people immediately check

		marking a place completed
			at some point no posters will be needed
			if people are saturated with the message, removing posters can be more effective
				ambassador efforts better spent elsewhere
			we don't want a consumptive promotion strategy


### Website

when people visit the website, what do they see?

	two main objectives
		create easy jumping-off points to addiction cessation resources
			open source resources from the community
			starting with pornography
				inherently terrible and common addiction
				common denominator for different demographics
				other addictions below
			aged resources from Reddit
				many good effort posts from long ago
					not talking about Jack
					people put a lot of effort into writing big things
				Reddit karma system buries older posts
					new posts get more attention as community grows
					older high-quality content gets lost
				curate and preserve the best of them
				make them accessible to people who can't use Reddit
			Creative Commons or freely accessible licensing
				for the love of the game
				spread as far as possible
			books, videos, resources, Reddit posts
			combine most effective methodologies
				find resources all around the internet
					mirror and allow people to improve them
				create new resources
					graphics, editing, social media content
					synthesise into better resources through writing
				see which resources are most effective

		show that other people are making it
			community activity and participation is visible
				open source from the community
				people see that others are taking part
				builds momentum and trust
			the site itself serves as both map and record

			left side → clear, scrollable overview on how to quit easily
				concise resources, notes, and explanations
				serves as the base reference for all local actions

			right side → interactive global map
				shows live poster placements and campaign activity
				each scan or action lights up a hex or region
				initially colour-coded by country
					shades deepen with activity volume and verified contributions
				over time integrates with hexagons.world
					enables seamless transition from country-level to local hex-level tracking
				each country page functions as a living wiki
					outlines what’s been tried
					documents which approaches work best for that culture and context
					shows current actions and how decisions evolved
					creates a simple, practical record of what people have learned







#### Open-source addiction cessation resources

			aim: create the best meta-resource possible for addiction cessation

			open source and Creative Commons resources
				freely accessible to everyone
				books, videos, resources, Reddit posts
				for the love of the game

			finding old resources
				using the researching skill stream for deep dives
					find the most effective resources people can explore online
				Reddit has many good aged resources
					effort posts from long ago
					buried by karma system as communities grow
						new posts get more votes than old ones
							quality content gets lost over time
						curate the best into accessible formats
							people who can't use Reddit still need help
								parents, general public
									everyone is affected by addiction
					dark patterns in Reddit comment system
						Reddit is designed to keep people on the site
							social media is addictive itself
								we don't want people scrolling through resources
									we want them to find what they need and move on

			creating new resources
				graphics, editing, social media content
				people synthesise into better resources through writing
				see which resources are most effective over time
				editing and artistry streams
					remix and turn resources into accessible formats
					get them into the hands of as many people as possible
					includes online content and adapted formats
					collaborative process — cite what people have made

			key resources
				easypeasymethod.org
				Flying Eagle method
				other forks and adaptations

			community-made resources
				wiki for collective knowledge
				finding community posts online
					little wikis for accessible reference
						but my parents can't use Reddit

			for the love of the game
				people doing it because they want to help as many people as possible
					creates good vibes across campaigns
					not a gamified system
						just creating the best meta-resources possible
					people can still sell services or link to their own resources
						we host the resource and link to their indie web presence
							people can contact them for questions
								we just want the best resources possible
				Creative Commons licensing
					so people can remix them further
						put them into other things
							no restrictive licenses
								maximum spread

			the most effective methodologies
				researching skill stream does deep dives
					finds the most effective resources for people to explore
					collates them into accessible formats

			people should not be defined by addiction
				we don't want people stuck constantly researching resources
					or deep diving into trying to understand addiction
						there's not much meaning to be found in addictive substance
							people find meaning outside of it
								other campaigns help with this
									part of why we have learnstuff.today, calm.college, reasonable.diet
										people build a life beyond addiction






#### Map

			map of all poster placement

			shows how many people have participated in the campaign

				knowing when to halt outreach
					posters become annoying when everyone already knows
						better to spend efforts elsewhere
						applies to organisations, schools, religious groups
						mark locations as completed if they respond
							whether supportive or not
							remove uncertainty, avoid overwhelming people
					ultimately QuitEasily leads to broader local community activity
						not just Peaceful Foundation
						people get more active in their communities in general




#### Metrics

			percentages of the world
				massive estimate refined over time
				percentage using pornography at any given moment
					percentage aware of the campaign
						actual actionable data points
							progressively refined over time

			content effectiveness
				measure how many people reached by different outreach approaches
					social media interactions
					log what different creations got
				track effectiveness of all content we create
					measure reach by different outreach approaches
						which content resonates with which demographics
				refine over time
					data becomes more accurate as we learn



#### quittingaddictioniseasy.org


	//&gt; this bit is a little tongue and cheek
		// a simple website
		// nothin' engaging :)

		we're just gonna have this one as a backup domain :^)





### Approach



#### Ambassadors

		the onboarding process feels pretty natural
			led through it step by step
			background Peaceful Passport authentication
				create a passkey
				poster selection already has their ID number on it
			multiple inlets to help out
				through the website
				through a wizard at the end of a resource
				people want to help even if not affected by addiction

		our aim is to get as many people to help sharing addiction cessation resources as possible

			ambassadors can also do customised outreach based upon demographics
				region and safety considerations first
					customise by age and background
						what they might enjoy doing for outreach
							based on who they are and where they are
								different demographics need different approaches
									we cover this in detail below

			whereas with volunteers
				through onboarding we can get to know people
					what they're interested in
						where they might have fun reaching out
							curing their local world of addiction


		Ambassadors joining quiteasily

	    		anonymous by default
	    			pseudo-anonymous in practice
	    				ID number associated with Discord if active in community
	    				prevents campaign co-option
	    				proves people did what they say they did
	    			the experience leads you through how to help



		QuitEasily acts as the first and most accessible campaign under Peaceful Foundation
			it’s the entry point where people can join something that works immediately
			every action — placing a poster, sharing a meme, writing a note — links into the Peaceful Passport
			this creates a reliable pattern of small steps
				people doing something real
				and others seeing it
			it builds a foundation of trust and participation that later projects depend on


	    		a light way for people to take their first step
	    			users can make a Peaceful Passport when they print or share a poster
	    				it adds a small ID number that personalises their poster
	    				it shows they contributed without needing to show who they are
	    			after they place the poster
	    				they can log proof in the Discord
	    					others quietly confirm it
	    						and that’s enough to build reliability
	    							avoids image generation by using short video proof
	    							consensus mechanism: people who have done it verify others
	    								anti-abuse comes later
	    								if fakes discovered, many proofs called into question
	    									not worth the effort for a small task
	    									people only cheating themselves
	    			it isn’t surveillance
	    				it’s just a simple way to show “I did this”
	    				so people can trust each other when working together later

	    	core approach
	    		our messaging revolves around the simplest reliable action: putting up posters
	    		people pause long enough to read them
	    		the QR code leads straight to help
	    		starting with pornography works because people know exactly what it refers to
	    		poster-based outreach doesn’t rely on timing or algorithms
	    			it is always there when someone needs it

	    	what posters do
	    		they give a clear next step
	    		the QR code leads directly to quiteasily
	    		people can act privately
	    		each poster creates data:
	    			scans
	    			locations
	    			passport logs
	    		this builds the global map


##### Doing

	    	public placement
	    		bathrooms, hallways, libraries, gyms, venues
	    		places where posters blend in naturally
	    		volunteers can print anywhere:
	    			home printers
	    			campus printers
	    			copy shops
	    		poster placement is low-risk and anonymous

	    	publicity content
	    		short clips show:
	    			how to put up a poster
	    			where posters work well
	    			how to use masking tape safely
	    		these are guides, not hype

	    	letters
	    		for different demographics and organisations
	    			addiction cessation organisations in local community
	    			church groups, religious organisations
	    			cool imam or community leader
	    			messages people feel comfortable sharing

	    	memes and shareable content
	    		created for different demographics
	    			stories, clips, humour, edits
	    			chainmail format
	    			genuinely helpful or funny
	    			play on current trends or create new ones
	    			difficult to censor in direct messages
	    		leads from letters into broader content creation

	    	guides for how to accomplish different things

	    	how this ties back to Passport
	    		each poster has a passport-linked ID
	    		logging it creates a verified action
	    		useful for future campaigns




##### Recognising

	            posters
	            	proof uploaded to web portal
	            		short video zooming out on poster
	            		location window is generous
	            			avoids image generation issues
	            	other ambassadors moderate completion through consensus
	            			easiest: reactions to Discord message
	            				people who have done it verify others
	            					anti-abuse comes later
	            						if fakes discovered, many proofs called into question
	            							not worth the effort for a small task
	            							people only cheating themselves

	            letters to different organisations
                    same way as poster recogntion
                        we can provide templates
                        people can also upload their own letters that they wrote for creating better approaches over time
                    take a photo of the place that they delivered the letter to while holding the unfolded letter in frame


	            creating and posting content

	                creating
	                    posting memes to coomer.org
	                    		log in with Peaceful Passport
	                    			verifies they were the first to create it
	                    		SHA-1 or image analysis for unique content
	                    		first one made the thing
	                    		recognition and clout for creating original content

	                    SHA-1 other pieces of content


	                posting
	                    record when they did something on socials
	                    able to track which accounts identify as peaceful foundation

	                    informally linking to their socials
	                        ultimately socials is finicky
	                            could get banned

	                    hateful messages and such
	                        "why don't you have a passport?"
	                            sus
	                                :|
	                        			not just sus
	                        			if someone succumbs to hate it's not about that, man



	        peaceful passport

	            all of these have an ID number

	            recording the posts they made as being ambassadors for peaceful campaigns






#### Immunising culture

		immunising the public against hate and vitriol
			conversations about pornography inevitably get caught up in subcategories
				people needlessly criticise each other, shame leads to hatred
				this is not conducive to calm recovery

			the :| smile
				when someone says something obviously not the vibe
				not shutting down criticism or learning, just a small signal — "dude, really?"
					as in: "hmm, what's going on here?"
						"we're all living in the same world as you"
							"dude, really"
				a nudge without judgement that keeps the movement calm
				as more people quit, conversations become easier
				it becomes background noise, not worth fighting over, just a thing people move past
				the smile lives in the meme section and everywhere else it is needed



### Memes

&gt; You have to stop thinking that you're in charge and start thinking that you're having a dance. We used to think we're smart [...] but nobody is smarter than the Internet.
&gt;
&gt; -- Gabe Newell


As someone who grew up on the internet -- I'm happy I did, but I wish that I didn't.


	the internet can be kind
		it sounds foolish to ask
		but it can be

	memes as transformation
		could be a profound moment of transformation
		can't dictate anything
		not your army
		but a friendly world is possible

	the coomer meme
		probably the most effective addiction cessation campaign
		cut short from lack of moderation



#### coomer.org

		we propose coomer.org
			a simple hub for memes about porn culture
				points people back toward quitting resources
				keeps everything searchable

		takes the form of either the "old format" of memes

			the most liked memes have a messageboard attached

				people can donate about the image that is the 'top'
				and people can collectively vote for the topic to discuss as the OP

				voting method:
					select all that you like
						and, select one favourite

		site is lightweight
			image-first
			no pressure
		video optional, as a small fee for sustainability

		no algorithm
			memes are shown in simple order
				new, rising, or tagged
			no hidden ranking system
			no engagement optimisation loops
			people understand why they are seeing something
			this removes the "pull" feeling of endless scrolling
				and replaces it with light browsing

		gamified, but visible
			the system clearly shows:
				what costs money
				what boosts visibility
				what changes placement
			no dark patterns
			no disguised incentives
			people can play with it knowingly

		fun without pressure
			the interface feels playful
				reactions
				messages
				small boosts
			but nothing demands attention
			you can leave at any time without friction

		donations are part of the experience
			not hidden behind guilt
			not framed as obligation
			just another interaction layer
				like reacting or posting

		ethical framing
			people are not treated as extractable attention
			the system does not try to maximise time-on-site
			it stays lightweight by design
			it is allowed to be "not addictive"



##### Scrolling Memes

			scrolling is simple and predictable
				a vertical feed of images

			messages appear between memes
				short, human notes
				not ads in disguise
				clearly from other users

			weighted by donation
				small donations still appear
					briefly
					occasionally
				larger donations stay visible longer
					or appear higher
				this creates a gradient, not a winner-takes-all system

			weighted depreciation
				every message fades over time
					even large ones
				new messages replace old ones naturally
				this prevents permanent dominance

			empty slots exist
				clear gaps where messages could be
				not every space is filled
				this makes the system feel breathable

			claiming a slot
				a logged-in user can take a space
				attach a short message
				choose how much to support it

			live message bar (bottom)
				all messages pass through a horizontal stream
					slow at first
					then more active with usage
				feels like a quiet news ticker

				speed adapts to attention
					more users → faster flow
					less users → slower, readable pace

			optional visibility
				users can hide the message bar
					through cumPlus+ or any donation
				the default remains visible
					because it is part of the culture layer

			result
				the feed feels alive
					but not overwhelming
				people see others present
					without being pushed to react



##### Anonymous Imageboard

			meme storage is shared
				images are referenced, not duplicated
				common memes reused across posts
				this keeps storage small and efficient

			glacial storage for transient content
				time-sensitive memes
					current events
					short-lived formats
				moved to cold storage over time
				the core library stays clean

			uploading remains easy
				users can upload directly
				or link to an existing version
				often a higher-quality version is found automatically

			the site becomes a useful archive
				searchable meme formats
				tagged and reusable
				not just disposable content

			anonymous posting
				no visible identity
				no profile building

			post IDs
				each post gets a unique ID
				stable within a thread
				not reused elsewhere

			thread-local identity
				you exist only inside that thread
				no carryover reputation
				no cross-thread tracking

			passport linkage (quiet)
				identity exists only at the system level
				for moderation and safety
				never exposed to users

			result
				people speak freely
					without building persona
				content matters more than identity



##### Donations

			three parallel systems
				subscription
				credit
				attention

			they interact
				but do not collapse into one metric
				no single "score" defines a user

###### CumPlus+
				simple subscription layer
					low cost
					accessible

				removes friction
					hides message bar
					cleans up interface

				adds light status
					discord role
					minor identity signal

				not required to participate
					core experience stays free

###### Coom (credits)
				flexible unit of support
					bought or earned

				used to:
					boost messages
					highlight posts
					interact with the feed

				scales smoothly
					small or large contributions both matter

###### Attention
				time and interaction as currency

				earned by:
					scrolling
					engaging
					staying present

				used to:
					influence which posts surface
					shape discussion direction

				satirical layer
					points back to reality
						time is the real cost
					gently encourages stepping away

			result
				money exists
					but does not dominate
				time exists
					but is made visible
				the system stays balanced



##### Coomer.org and Memes

			tagging system
				crowdsourced tags
				mobile: swipe to categorise into buckets
				desktop: arrow keys or 1-9 to select tags

			reactions
				double-tap to react
				swipe or hold for different reaction types
				reactions can be defined by users

			a generalised meme platform
				not limited to one topic
				porn culture is the entry point
				the structure supports everything

			directory of formats
				memes are tagged by structure
					template
					style
					context
				people can find and reuse formats easily

			better than social feeds (in this context)
				no algorithmic distortion
				no forced virality
				content appears as it is

			infinite scroll ("the old meme format")
				continuous but calm
				no sudden interruptions
				no injected "recommended" content

			hosting efficiency
				no heavy ranking computation
				no constant recompute
				static and cheap to serve

			sponsored messages
				appear at predictable intervals
					every few posts
				clearly marked as user-supported

				people can react
					turning them into content
					not just ads

			videos ("the new meme format")
				optional layer
					not default

				require small payment
					covers real cost of serving video

				higher quality experience
					smoother playback
					better encoding

				ethical framing
					usage is tracked transparently
					cost is tied to actual resource use

			result
				memes remain the core
				video is additive, not dominant
				the platform stays light



##### Interacting

			commenting
				thread-based
				contextual to each meme
				comments on images and posts

			anonymous by default
				no persistent identity
				reduces performance pressure

			passport-linked (internally)
				all activity tied to a hidden identity
				enables moderation without exposure

			questions of the day
				surface naturally from attention
				not assigned top-down
				voting mechanism on what to discuss for each image
				topics last for three days
				background discussion builds over 24 hours

			topics emerge
				through interaction
				through what people engage with

			result
				conversation feels organic
				not directed



### Creative works

	our aim is to create or collate the best addiction cessation resources possible and make them freely available to everyone.

	instructional videos and the like

		the media bucket
			easily accessible and indexable
			SHA hash or similarity tagging between pieces
			credit on work appears in Peaceful Passport
			collaboration tags
				no infighting about credit
			hosting
				cloudflare bucket initially
				decentralised storage over time
				keep costs low
			user experience
				upload media
				tick boxes for different assets to download
				remix into other things

		aims of creative works
			create or collate the best resources possible
			create the best ways of getting them known
			these two aims work in tandem
			upload to quiteasily repository
				allow collective modification
				hash and refine over time
			clout in Peaceful Passport for contributions
			artists collaborate without extreme structure
			people just contribute things

		creativity serves multiple purposes
			resources that are easily shareable
			instructional videos
			things that can be remixed into new forms
			the entire artistry thing complements itself


#### Writing

    	creating new resources
    		scripts for videos
    		guides and explanations
    	collating existing resources
    		refining writing to be clearer
    		organising them in the wiki and resources directory
    	personalising outreach
    		adapting writing to different demographics
    		making it easier for people to participate in campaigns
    	creating guides and things

#### Drawing

		all visual art
			graphic design
			painting
			manga or manhwa
			design in general
		no ranking system for art
			different work styles deserve different approaches
		big bucket of art
			outreach teams pull from it as needed
			request useful pieces
			deposit useful pieces
			any piece can push the campaign or integrate into other media
		packages of art for different demographics
		collectives or nests
			larger scale projects
			people work together

		encompassing sketching, painting and the like

#### Music

		expression across projects
			people direct their music towards different aspects of projects
			infinite types: instrumentals, remixes, rap, lyrics
		collectives
			rap battles
			meta debates
			instrumental beats and contests
			creative expressions of trends
			remix culture
		no strict requirements
			understand the campaign and see where your art fits
			creative exercise given the specification
			upload and discuss with others

#### Video

		collaboration infrastructure
			store resources relatively cheap
			cloudflare or storage bucket initially
                takes a bit of time to download
			decentralised storage over time
			    cut down project costs
            show finished videos on the website using mux
                people can also show where they posted it using metrics


#### Editing

		synthesises previous artistry into edited media
			collaborative process
			cite what people have made
		editing is the invisible art
			makes people feel things
			refine the process to enable artistry
		communication
			how to communicate the message behind quiteasily and peaceful foundation
			how to communicate addiction cessation methods effectively


#### Sharable media

		between people in group chats
			direct messages
				very difficult to censor
				one person dropping a piece of media can reach many
				play on current trends or create new ones
				chainmail format
				not entirely unsolicited
				people find it genuinely helpful or funny
				different pieces of media for different demographics

##### Discord Servers
###### Dropping a Link
				drop in meme channels or write-ups
				relevant resources or writing applicable to the situation
				sharing inside discords

###### Moderators and Admins
				if a server is ideologically aligned
					reach out to administrators or moderators
						get resources added to pinned messages or resource channels
							especially in self-improvement channels
								where the material fits naturally
						if a person is already a moderator or admin
							they can pin or share the link directly
								no extra friction
								just a helpful resource in the right place
									it can grow from there
										one person sharing what helped them, others see it and follow
										the core idea: people sharing because it genuinely helped


### Social media content

	difficult to post on social media
		addictions we combat are stigmatised
		not censorship resistant
			algorithms limit reach of external links
			advertisers avoid stigmatised topics
			social media differs by country
			inherent risk for people who stand up and speak out
				can be seen as coordinated attacks
				previously happened with easypeasy method
				no orchestration, just mass linking by people freed from addiction
		people can post in any style they enjoy
			no scripts
			no pressure
		EasyPeasy is Creative Commons
			so they can remix freely

		influencers
			as people start discussing it more broadly
				influencers naturally want to pick up on the trend
					we make it easy for them
						give them resources and materials
							they put their own spin on it
								authenticity spreads further than scripts

			if something is really taking off
				we can amplify without controlling
					let it grow organically
						intervene only to support

			social media differs by country
				cultural stigma varies
					what works in one place may not in another
						we adapt tone and format accordingly
							not one-size-fits-all

				algorithms can shift against us
					if many people start posting
						platforms might suppress reach
							this is why we don't rely solely on social media
								it is a channel, not the foundation

			ranking reach and resources
				automatically detecting mentions
					track when QuiteEasily or EasyPeasy is mentioned online — Reddit, Twitter, Instagram, anywhere
					see the reach of each post: views, interactions, general vibe
						was it rage bait or self-improvement
						who posted it — are they part of Peaceful Foundation or independent (both are valuable)

			tracking using a spreadsheet
				central scraping or self-reported posts
					how many social media impressions overall
						in which demographics
							how it has been spreading

			can post in any style they enjoy
				no scripts
				no pressure
			EasyPeasy is Creative Commons
				so they can remix freely

		content patterns
			nobody knows what goes viral
				one of the best easypeasy posts ever was a Mio Honda meme
			so we don’t overthink it
				people post what feels natural

			influencing cohort
				people who enjoy posting publicly
				clips, humour, stories, edits — whatever suits them

			artistry + editing cohort
				designers, editors, animators
				they tidy, remix, or strengthen what influencers make
				keep everything calm, friendly, and human

			all cohorts
				upload outputs to a central gallery
					linked to their Passport
					so provenance is clear
					and volunteers can see what’s working

		effectiveness tracking
			each post can link to a Passport entry
				this gives a light sense of origin
				and helps surface what resonates
			the gallery highlights:
				posts that spread far
				formats that get reused
				templates that cross cultures

					tracking using a spreadsheet
						look at all posts people have self-reported
							or automatically detect mentions online — Reddit, Twitter, Instagram, anywhere else
						see the reach of each individual post: views, interactions, general vibe
							what was the general vibe — rage bait or self-improvement
							who posted it — are they part of Peaceful Foundation or independent (both matter)
						we learn from all of it
						track total social media impressions by demographic over time
						more information lets us respond to threats and adapt before problems grow

		tone and guardrails
			same gentle norms as the memes section
				edgy is fine
				hostility isn’t useful
			the “:|” fallback stays in place
				a small nudge without judgement

		structural resilience
			we don’t rely on algorithms
				content spreads because people choose it
			no central enforcement
				just a shared vibe and provenance
			people posting in their own cultures
				in their own styles


### Outreach

	volunteers liaise with organisations
		find interested people within organisations
			interested in sharing addiction cessation materials with downstream members
		prefer registered volunteers
			track outreach
			volunteers have skin in the game
                prevent abuse
		email addresses under peaceful.foundation domain
			hosted by peaceful foundaton using Stalwart mail server
			able to see ID numbers reaching out to organisations sent from our mail server
			add a signature via the server when an email is sent that is always down the bottom of every email for the recipient to report bad behaviour
		training for outreach to different organisations
		wiki pages for each of the different demographics
            catalogueing how to go about things and what works


#### Groups

		demographics

			ambassadors can make content that targets different demographics
				based on characteristics and lived experience
					a mother worried about her child
						completely different approach than a young person seeking self-improvement
						different cultural demographics
							different frames, different tones
								different pieces of media for different people

				people discuss the book in Facebook groups or community spaces
					this is good
						organic conversation in places people already trust

				we target different organisations in a chart-based approach
					minimal effort required from them
						just make them aware
							if they don't want to spread resources
								that is fine
									no pressure
										move on


#### Organisations

		why we liaise with organisations
			minimal effort required from them
			just make them aware
			show how other organisations have shared materials
			if not interested, that is fine
			registered volunteer acts as liaison
				coordinates with them
				looks different in every organisation
				driving the change is a small thing
				find an interested person within the organisation
			track outreach
				volunteers use Peaceful Foundation email signatures
				quiteasily email address
			audit follow-through
				check if local organisers know about it
				high confidence that it filters through
				positive impact on the organisation

		types of organisations
			umbrella bodies
				sports groups
					athletes perform better when they sleep well and are focussed
					many coaches already talk about reducing screen time
					these environments have high densities of young people
					they’re ideal for spreading clear, practical messages
					example: Australian soccer World Cup coach got athletes off their phones
				high-stress youth and young-adult environments
					medical students, residents, demanding degrees
					people coping with long hours and pressure
					they use numbing habits for relief
					these groups already talk about wellbeing and burnout
						so introducing quitting resources feels natural
				why these organisations matter
					they already have communication channels
					they already talk about performance and mental clarity
					quiteasily fits neatly into that framing
			child safety organisations
				they see the harms caused by pornography and related behaviours
				using EasyPeasy / QuitEasily as a free option helps them support adults quietly
			trafficking organisations
				they work on the supply side
				EasyPeasy / QuitEasily can help with the demand side
					without moralising
					just practical clarity
			family organisations
				they see strain from alcohol, porn, and phone addiction
				quitting resources help reduce pressure inside homes
				cheap printables can be handed out at events or shared online
			family violence / domestic violence organisations
				they deal with the downstream effects of alcohol and pornography constantly
				offering clear quitting materials doesn’t replace therapy
					but gives people a stable next step
				framing is gentle:
					quitting helps reduce volatility
					increases self-control
					and supports safer homes
			addiction cessation organisations
				many groups already help with alcohol, nicotine, gambling, screens
				most of their clients overlap with ours
				we approach with respect:
					they understand lived experience we don’t
				we offer:
					open resources
					printables
					non-shaming methods
				and we learn from their feedback

		each of these demographics, within a country or region, can be the outreach focus for a registered volunteer

			bridge into experts section
				these organisations connect naturally with clinicians and researchers
				so they become accidental bridges into the expert network
				the goal is coherence, not hierarchy


    	you can give each of these demographics, within a country or region, as the outreach focus for a registered volunteer

    		bridge into experts section
    			these organisations connect naturally with clinicians and researchers
    			so they become accidental bridges into the expert network
    			the goal is coherence, not hierarchy



#### Experts

		create a small, loose network of people who already help others
			clinicians
			therapists
			psychologists
			researchers
			wellbeing professionals
				society for different professions
			this isn’t a formal group
				no titles, no pressure
				no formal identity
				no obligation
				just a coordination layer
					helping good methods reach the right people
			facilitate spaces for them to work together
				applied testbed
					even small changes can make a big difference
					synthesise most effective ways of maintaining large-scale longitudinal addiction cessation
					within different demographics
					a network of experts and communities from different perspectives

			why experts matter
				why wouldn’t you want experts in the field on something like this

			this isn’t a medical body or a formal consortium
				no titles, no pressure

		how this network forms
			volunteers reach out kindly
				to people already speaking on addiction or wellbeing
				or anyone whose work aligns with clarity, attention, or youth health
			we offer:
				free materials
				open data
				no commitments

		benefits for experts
			they gain:
				more reach
				motivated volunteers who help spread good material
				connections with other experts globally

		what the network does
			keeps messaging accurate and non-shaming
			advises on local sensitivity
			reviews small guides and posters
			points us to the right groups and entry points in each country

		link with supportive organisations
			experts often already work with DV groups, youth services, and NGOs
			linking everyone gently makes things more coherent

		why we need experts for schools + universities
			institutions trust clinicians and researchers more than volunteers
			expert framing turns “random outreach” into “wellbeing support”
				which opens doors

		national clustering
			in each country, small circles of experts can chat quietly if they want
				no obligation
				no formal identity
			they share what works in their context
			help volunteers avoid common mistakes

		cross-country knowledge
			what works in one country often transfers to another
			experts comparing notes helps refine tone and materials everywhere

		volunteer ↔ expert workflow
			volunteers gather local insight
			experts refine it
			volunteers take the next step
			this loop keeps everything grounded



#### Religious groups and organisations

			interfaith organisations
				best demographic for outreach
					common rallying point across faiths
						find interested people who are receptive to spreading the message
							if religious people agree on one thing
								that is a powerful move

			youth groups
				less stigmatised than approaching the full structure
					affected by the problem directly
						pornography affects young people heavily
							interested people emerge naturally
								disproportionate impact for their age
									helpful for everyone around them

			university youth groups
				even better reach
					students go to different parishes, churches, mosques
						not limited to one congregation
							natural bridge to broader organisation
								more reach than a single place of worship
									one enthusiastic student connects across campuses



		religious people are not immune to addiction
			many struggle quietly with pornography because it conflicts with their beliefs
			this tension often creates guilt and self-stigma, which prevents seeking help
		our goal is to dissolve that shame entirely
			to make it normal for people of faith to talk about recovery without judgment
			to keep the message neutral, logical, and compassionate — never moral or religious
		EasyPeasy and QuitEasily are secular, open-source methods
			their collaboration with faith groups is about compassion, not conversion
		shared aim → to help as many people as possible reclaim attention and wellbeing

		our approach combines both local and national engagement
			local → reach through personal relationships and small trusted groups
			national → connect with those already speaking publicly about the issue, or with interfaith NGOs that promote recovery at scale
			in every country, the goal is to identify one or two genuine interested people within each major faith who can carry the message further
			the goal is not control, but connection — giving people what they need to help others




we believe that this is inevitable.

many demographics are already interested in addiction cessation.

while peaceful foundation is not a religious organisation, a simple way of explaining this is that there are:

	- a billion muslims
	- two billion anglo-Christian faiths
	- a billion hindus in India, who's government has already legislated against pornography
	- four billion women
	- and eight billion people

who are directly and indirectly impacted by pornography.

so, everyone.




##### Local Outreach

			ambassadors can have resources and suggestions about best people and places to approach
				generalised instructions, not specific to each organisation
				church or Imam in local community
					reduce risk for outreach
					anonymous flyer in organisation
					reach out to youth group leader
				people looking out for them, helping if confused
				make sure the person is comfortable
				generate resources, give to someone, send message, share resources
				individualise to different faiths
				consider cultural differences
				make sure people are safe and participating in a way that suits them
				most people excited to help because they've been freed from addiction themselves

			national outreach
				institutions within demographic reach many people
				place of worship encompassed by larger structure
				focus on interfaith groups
				registered volunteers create best approaches for national scale
				one person inside an institution can reach an entire country
				downstream benefits
				organisations housed inside institutions


			the religious outreach approach begins with one person sharing what helped them
				it might start with a small youth group, a quiet conversation after a service, or a message to someone they trust
				the first step is simple — begin where you already belong
					share calmly, without pressure
					let people explore it in their own way

			a volunteer might
				bring a few printed guides to their youth group
				hand a letter to a local leader
				reach out to a community or interfaith group
				or leave posters quietly in places where people will see them
				each small step builds another path for others to follow

				from there, it grows on its own
					a youth leader might bring it to their group
					a volunteer might share it with a local interfaith organisation
					or someone might take it to a regional or national level
				it moves through circles of people who care enough to pass it on

			every person who takes part becomes an ambassador
				not for an organisation, but for the idea itself
					that recovery is something anyone can talk about, and anyone can start
				it doesn’t need structure or permission
					if you see a space to help, you take it
					if you know someone who could use it, you share it


				as more people do this, the reach expands
					a youth leader shares it across nearby groups
					a student connects clubs across campuses
					a priest or imam mentions it in a newsletter
					and someone else decides to send it further — maybe to a national or regional network
					each person’s effort makes the next one easier


			as more people take part, circles begin to connect
				youth groups, campus clubs, community spaces, and local faith gatherings
					each one reaching out, sometimes overlapping, sometimes leapfrogging
				a youth leader might pass it to another group across town
				a student might share it with a campus fellowship
				a small community might link with an interfaith council
				and someone in that network might introduce it to an entire region
				the outreach expands not by planning, but by natural connection
					each circle widening another, like ripples meeting on the same water

			the outreach isn’t bound by structure
				it grows from initiative, not instruction
				people connect across faiths and borders to share what works
				over time it becomes a shared project
					a quiet collaboration between people who care about the same thing

			the more it spreads, the more natural it becomes
				stories travel between countries and communities
				one volunteer’s message becomes another’s starting point
				a network of small actions linking together
					no central control, no hierarchy — just people helping each other
				it turns into a calm, steady movement
					each person carrying the same idea forward in their own way





##### Support and Feedback

			making it easy for people to reach out within their organisation
				who to approach
					men's groups
						plenty of men affected directly
					women's groups
						women affected indirectly through partners and family
						women affected directly too — both matter
						the right person makes the difference: a cool young Imam, not old Uncle Imam
						willing to take a stand, normalise the conversation, because it affects everyone
						self-vet and self-evaluate: consider what groups you have access to
							regional student groups, group chats, friends
							discussions with friends are often the first step — natural and trusted
						light guidance for every faith: who can I reach out to, showing the possibilities
						make it really easy
			each ambassador or volunteer receives:
				light guidance if they want it
				free materials
				a calm space to share what works
				and the knowledge that they’re part of something wider




##### Christian

			reach through existing community spaces
				youth ministries
				campus fellowships
				men's and women's groups
			find volunteers who are already part of these spaces
				so the message feels normal
			at universities
				reach Christian clubs or ministries with short guides
			national level
				find pastors or creators discussing discipline or wellbeing
				offer simple kits they can share
			aim: calm normalisation
				when leaders talk about recovery gently, others follow
				message can be sent via messaging app or group chat
				feels human even if from an organisation
				 tailored for youth group leaders
				action items to evaluate and share resources

			Kenya

##### Catholic

			the Catholic Church has a lot of structure
				archdiocese → diocese → parish
				only need to find one person in the chain
					a priest, a lay leader, or a student
				a single introduction can ripple through a country
			show Catholic ambassadors how to use the structure they're already part of
				broaden their horizons
				leverage points: youth group leader, student organisations
				wiki page for Catholic ambassadors
				iterate based on what works
			use the structure already in place
				archdiocese → diocese → parish
				find one person in the chain
					a priest, a lay leader, a student
				a single introduction can ripple through a country
				Catholic student associations
					are strong starting points
				reach out with short open letters + free materials

				countries

					Asia
						Philippines

					America
						Mexico
						Brazil
						Poland
						Colombia
						Peru
						Ecuador

					Europe
						Poland
						Ireland
						Portugal

					Africa
						DR Congo


##### Islam

			many young Muslims reach out privately
				the need is huge
				Saudi Arabia is one of the only places with a state-run porn addiction programme
			focus on dignity, clarity, and private improvement
				these themes already resonate deeply
			find imams, teachers, or influencers speaking about balance or discipline
				offer them neutral, simple guides
			students in Muslim associations can share booklets quietly
			emphasise quitting as:
				clarity
				strength
				private self-respect
			not moral correction
			self-vet and self-evaluate the best places to outreach
				don't do it blind
				consider what groups you have access to
				regional student groups, group chats, etc.
			message to younger imam
				porn is actually commonly discussed
				find imams who are more connected with youth
			message to friends
				discussions with friends
			muslim associations

			countries
				Malaysia
				Indonesia


##### Hindu

			Indian government has legislated against pornography and blocked it
				but that doesn't really do anything
			decentralised religion
				might spread better through online content or campaign uptake
				destigmatise through indirect means like the coomer meme
				in India, not appropriate to discuss pornography directly
					intergenerational stigma: anyone who spoke out would be laughed at
					so social media content about pornography is ineffective
						if posted, it would need to be from external accounts and not about pornography directly
						people simply would not share it
						better to seed through other projects: learnstuff.today, calm.college, reasonable.diet
							complement each other — people find the means through alignment, osmosis over time
							people know it is part of Peaceful Foundation, another campaign leads them there
				addiction cessation happens within realm of other campaigns
				Peaceful Foundation aligned campaigns: learnstuff.today, calm.college, reasonable diet
				people find the means through alignment
			auxiliary demographics
				women's organisations
					numerous cases of sexual assault
						pornography is a contributing factor
							feminist organisations can speak out
								more social license to address the issue
				family organisations
					strain inside homes
						natural advocates for reducing harm
			critically evaluate outreach methods
				circles of influence
				what is relevant for friends
				many men behind closed doors discuss pornography with friends
			reach through distributed networks
				temple youth groups
				cultural collectives
				university societies
			find volunteers or influencers already talking about:
				focus
				mental balance
				wellbeing
			frame quitting as part of clarity and mindfulness
			work with NGOs already active in wellbeing


##### Buddhist

			Buddhist themes align naturally with clarity and letting go
				analysis of thought itself to quit
			approach monks, meditation teachers, or youth groups gently
				provide small, respectful guides
				slot into existing mindfulness programmes
			main objective: reach national Buddhist and interfaith bodies with free materials
				doesn't matter if they certify things
				they might create better resources or meditation guides
				process of letting go, balancing thoughts, not letting them define the person
			collaborate with people already doing spiritual teachings
			Buddhists have a wiki page for outreach into other organisations

			Buddhist themes align naturally with clarity and letting go
			approach monks, meditation teachers, or youth groups gently
			provide small, respectful guides
			these can slot into existing mindfulness programmes
			reach national Buddhist and interfaith bodies with free materials


		each person adapts the message in their own way
			we support, not direct

		every culture already has people trying to help
			by empowering them gently
				the message becomes rooted locally

		as more interested people appear
			the network of care expands across countries and faiths
			and recovery becomes normal
				something calm people help each other with
				rather than something hidden or shameful

	and because outreach has a passport, we can follow up if needed


### Demographics

		content performance within demographics
			memes, social media, Reddit, clicks
			lived experience reports from the ground
			requires some statistical analysis
		over time, create better ways of reaching different demographics
			no discrimination based on demographics
			most effective resources for the job
			refine best approaches and best use of volunteer time
			volunteers appropriate for formal contact with organisations

		content people made within a country and how it performed in metrics




#### Countries

			country-level conceptualisation
				structures within a country: government, religion, demographics, media
					these permeate across the country — all people fit into a demographic somewhere
					institutions and people overlap, and they overlap between countries too
						a religious organisation in one country has presence in others
						health organisations span multiple nations — getting them to share materials multiplies reach
				getting a government that blocks pornography to share addiction cessation resources
					blocking page links to free materials
						if someone forgets to turn their VPN off, they hit the blocking page
						we can work with governments to redesign that page: "everyone is going through this, we understand"
							link to free materials in countries that block it — often religious contexts, so the framing fits naturally: compassionate, not judgmental
					health department makes actionable change
						pornography causes depression and anxiety — easily citeable on government level
						negative health outcomes governments already spend money to solve
						this is a low-cost intervention, extraordinarily low cost
							just put materials in different places — hey, just heads up
								open source addiction cessation materials, not dissimilar from other programmes, but without making people consider themselves addicts
					experts stand up and say it's a mental health crisis
						this gives experts ability to speak out, create actionable outcomes
						government response with support from previously reached experts
							local experts and health data — 100% the case
							government + experts + health department, all pointing in the same direction

#### Organisations

		tracking responses and implementations
			parent and child relationships
					not referring to children literally — umbrella organisation and its sub-organisations
					parent has relationship with child organisations
						reach out to a large organisation, with same effort reach every child organisation within it
						better than reaching small organisations individually
					confidence scores based on intersecting demographics within each organisation
					mark sub-organisations as completed
						if a diocese sends materials to mailing list, mark all parishes completed, same for archdiocese
						confirmation and receipt tracked, uncertainty is gone
						we don't want to enforce — if they reply and don't want to do anything, it's still a tick, move on, no pestering
				remove from map when reached


#### Journalism

		news reporting in the country
			grounded approach, not inflammatory
			stories about sex trade, child exploitation
			which outlets are covering it
			do stories get the coverage they deserve
			indicator of public sentiment
			journalists exposing dangers of addictions
			de-stigmatising the issue
			free press is important for democracy


#### Institutions

		institutions and their responses or implementations
			just need a reply, not their support
				if they reply and don't want to do anything: it's still a tick
				uncertainty is gone, we don't want to enforce
				know when to disagree
			if one institution is on board, make downstream assumptions
				don't waste time or bother them
				tick off how things filter through communities

		upstream assumptions and such



#### Politics

			politicians can simply support addiction cessation
				respond to public health crisis
					not just sex liberation framing, actual political and governmental response
					keep it out of hands of children — kids are smart and get around blocking measures, blocking doesn't work, education does
					educating young people: pornography is a genuinely causal factor for anxiety and depression
						this is a really big public health issue, often unaddressed
						youth mental health funding could target this
							low cost intervention, extraordinarily low cost
							put materials in schools
							notes to GPs: "discuss with your patients" — without judgment, without stigma, but it is really substantial
							for GPs as well — many doctors use pornography as perceived stress relief (keyword: perceived, not actual relief, just a numbing habit)
							for citizens: make sweeping estimates of how many people know about materials, based on chart and demographics
								percentage who would know if they wanted to quit
								fill gaps where people don't have access
				free and open source materials as a small front line and open response
					relevant social issues to their demographic
						different policies and procedures
							policies on pornography and addiction: what they've implemented
							cost of lost productivity, marital strife, extreme negative mental health outcomes from sexual abuse and such
							colossal amount of lost productivity — when you think about it, insane scale
							a better response is needed, not just blocking (kids get around it)
							but if a government speaks out: "we just want to educate young people" about impacts, not just on sex but mental health in general
								really good outcome, really really good, golden — social issues politicians can support easily
								if politicians don't want to: that's fine, we don't want to pester them


#### Governments

			good policies on pornography and addiction
				what they've implemented
					educating young people: pornography is a genuinely causal factor for anxiety and depression
						really big public health issue, often unaddressed
						youth mental health funding could include this
							low cost intervention, extraordinarily low cost
							just put materials in different places — hey, just heads up
								open source addiction cessation materials, not dissimilar from other less effective programmes, but without making people consider themselves addicts
				relevant social issues to their demographic
					different policies and procedures
						cost of lost productivity, marital strife, extreme negative mental health outcomes from sexual abuse and such
						colossal amount of lost productivity — when you think about it, insane scale
						a better response is needed, not just blocking (kids get around it)
						but if a government speaks out: "we just want to educate young people" about impacts, not just on sex but mental health in general
							really good outcome, really really good, golden

#### Citizens

		sweeping estimate of how many people know about free addiction cessation materials
			based on the chart and demographics
			percentage of population who would know if they wanted to quit
		statistical analysis of reach
			we can't control if people quit
				but we can estimate how many are aware of the resources
			broad scale estimates
				calculations based on all the different data points
					how many people we've reached through outreach
						turns into a problem we can tackle
							run-on effects to other statistics we track
								measurable, actionable data points


### Addiction cessation within local communities

	addiction as a symptom of deeper problems
		people numbing themselves because they feel society has left them
			the person on the street believes society has kicked them to the curb
		through other Peaceful Foundation campaigns
			create a more human world over time
			stories of charity and compassion
			free food kitchens, clinics, support structures
			readable resources that require no money
			best approaches through support structures

	sweeping estimate of how many people know about free addiction cessation materials within different regions and communities
			based on the chart and demographics
			percentage of population who would know if they wanted to quit
			fill gaps where people don't have access to information
		Peaceful Foundation volunteers in a hexagon
			tendency for people to be against addiction
			measured on the ground through charts
			don't double up posters where everyone already knows
			don't pollute minds or environment with unnecessary printing

	training for volunteers
		outcome independent
			don't jam it down people's necks
			find interested people within organisations
			liaise with peaceful foundation
			make them aware of resources, see if we can create things together
			homelessness shelters: people might be addicted to substances
				send cheaply copied printed books if useful
				readable on phones but paper is a better experience
			liaise in the most effective ways



#### Active citizens

		active citizens drive change within local communities
			can do it themselves with resources
			targeted approach without bureaucratic nightmare
			someone spearheads change
			part of other Peaceful Foundation campaigns
			provide for local communities
			addiction is a symptom of a problem
				what programmes have worked well in other places
				advocate towards local council or communities

#### Councils

		local governments provide resources and funding
			mirror or allow organisations to feed people
			coordinate effectively
			job is mainly to get out of the way
			provide resourcing for active citizens and local organisations
			fund effective means of change
			allow uninhabited spaces to become shelters or community health clinics
			community pooling of resources to help the most people
			de-stigmatise the issue
				everyone faces it directly or indirectly
				taxpayers prefer programmes that work
				lower rates, greater transparency, more contributing

#### Local organisations

		know the people they're helping
			more effectively treat addiction and social problems
			more volunteers because they know active citizens
			more funding if they run effective campaigns
			alleviate contributing factors like poverty
			different approaches work for different people
				substitution or other methods
				chemical dependencies require different treatment
			more data to work with
			more de-stigmatised and supportive environment
			intersects with councils and active citizens

		ambassadors outreach to different demographics in local community
			follow instructions from wiki
			generalised instructions for different demographics
			post content or make people aware
			structures present in one location could be present in another


### A slow and turning tide

	curing the world of addiction is achievable
		we already have effective methodologies
		create better and more accessible methods over time
		getting them to everyone through multi-structured approaches
		groundswell of people joining makes it inevitable
		we are much more effective when not doubling our efforts

	creating better methods over time
		if people don't want to read books, remix into other formats
			screen addiction, other frameworks
		more people free from addiction creates more lived experience
		creating a happier world makes it easier
		the tide is turning
			it doesn't have to be slow
			each person creates a snowball

	getting them to everyone


#### Resolving other addictions

		create or open-source resources for nicotine, alcohol, gambling, screens
		work with clinicians to make proprietary methods free
		the knowledge should be commons
		coaching and specialised help can still cost money
			but the core method must be free
			for the person who did not know they wanted to quit until they found it

#### Plain packaging campaigns

		move beyond scare tactics
			scare tactics never work
				what works is making people think
		make packaging prompt thought instead of fear
			"what do you love about smoking?"
			"what do you do when you're bored?"
		start where plain packaging has already taken hold
			Australia did it first
			countries in Africa
			Eastern European countries
				places with existing plain packaging laws are the best starting points
		work with health departments
			create conversations about public health
			measure outcomes through government smoking rates
				track how many people are smoking before and after
				see the effectiveness of campaigns over time
			translate resources for each country
				make them really accessible
			work with government to publicise open source resources
				not diverting from existing efforts
					complementing and strengthening them
		model for the world
			if it works there, it can work anywhere

#### An idea for a local printing press

		in communities where cessation is taking root
			many people won't know about resources
				accessibility is a barrier
				reading on a screen isn't fun for everyone
		fund cheap printouts of open-source booklets
			smartphone-sized booklets
				easy to carry, easy to share
			pay local printing shops directly
				support local businesses
				print on mass at low cost
				volunteers distribute them where gaps remain
					in different places around the community
		reading on paper feels more real than a screen
			people are more receptive to it
				paper is a better experience than scrolling
		distribute where gaps remain
			not just existing materials
				new effective open source materials created through widespread collaboration

	the feeling of it all
		it is doable, achievable, and inevitable
		as long as we want it
		each person creates a snowball
		together they become a tide


down the line

after open sourcing of other effective resources


reading things on an lcd screen is unpleasant

    although we can do audiobooks and such
    in every language, for every resource
    also tho, reading is cool.




printing things around the world

local copy shops


cheapest printing

recyclable paper



leaving in bathrooms and such


different community resources and such



Verifying the integrity of a decentralised printable book

    safety

    verifying words are in the right spots



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