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    <pre class="document-text">## Assertions

	the aim
		create foundational approaches to relieve social issues
			without dictating or creating managed structures for people
		resolve the problems, then step away
		allow people to be the best versions of themselves
		strengthen connections so people find their local community naturally
			not as an abstract thing
		create specific measurable outcomes
			without resorting to debate that would only create more discourse

	philosophical stance
		"you can't blueprint society"
		we know very few things
		we do not know every local community everywhere
		Peaceful Foundation wants to get out of the way
			no desire to hold power in such a thing
		we remove obstacles and provide nourishment
			like a plant in the wrong place: remove the rubbish heap blocking sunlight, give water, give better nutrition

	an infrastructural approach to a more local world
		but we do not want to build actual infrastructure
		instead, build a calm substrate
			lightweight, local, forkable systems
			degrade gracefully
			can survive the organisation disappearing
			resists ideology, central planning, and brittle optimisation
			differentiates from charity-as-brand and app-as-end-in-itself

	theory of change
		reduce numbness and addiction
		restore capability and steadiness
		make local connection easier
		give people a shared way to see and improve the places they live
		projects are meant to compound rather than sit beside each other

	the project stack
		quiteasily
			widest funnel
			addresses addiction with low-friction, open resources and anonymous sharing routes
		learnstuff.today
			gives people something constructive to do after quitting isolating habits
		reasonable.diet
			handles a material layer of wellbeing through cheap, simple food
		calm.college
			provides a safer, denser test environment for real-world connection
		hexagons.world
			becomes the neutral spatial and statistical layer
		peaceful passport
			ties trust and contribution together across them
		each project solves a different bottleneck in the same human process

	strategic risks
		dependence on sequential success
			the conceptual flow from quiteasily to learnstuff to reasonable.diet to calm.college to hexagons.world is elegant
			but real users enter sideways, skip stages, or only care about one layer
			each project needs to stand alone, not just as part of the full funnel
		message discipline
			the core proposition is simple: help people get calmer, healthier, more capable, and more locally connected
			grand civilisational language blurs the public proposition
			if outsiders cannot tell whether peaceful foundation is a charity, a social philosophy, a campus wellbeing network, a food project, an anti-addiction movement, a maps company, or a decentralised governance experiment, growth will slow
			the core has to feel more singular than the internal architecture really is

### peaceful foundation

	philosophy
		"you can't blueprint society"
			you are not going to find a perfect solution that is for everyone
			but you can listen and converse with everyone
		no -isms or ideologies
			discussions of them are pointless
				the world is too complex
				nobody has the 'correct' view because there isn't one
				doing something small in the real world matters more than debating it endlessly online

	experience
		across many cultures, pretty much everyone wants a fair go
		the common thread in how cultures form cohesion is calm and supportive community

&gt; "Human knowledge is never contained in one person. It grows from the relationships we create between each other and the world, and still it is never complete."
--- Paul Kalanithi, When Breath Becomes Air


	peaceful foundation is built on the belief that social impact is:

	grounded
		local
			it happens in the real world
			it has real actions taking place
			people's lives are made better
		authentic
			not done for status
			not done for recognition
			done to genuinely help another person
		not clinging to outcomes
			not holding a fixed view of the future too tightly
			doing the best thing for the people around you
			letting this change over time
		practical action over theory
			the best solutions are immediately applicable in the real world
			waking up and doing it is better than thinking about it forever

	foundational
		bring calm people together
		use current infrastructure where possible
		build processes that last beyond individuals

		focus on the underlying systems instead
			create a calm undercurrent
			point out the current systems' failings
			point out inefficiencies
			point out where resources are not being used as effectively as they could be

		then, let the best ideas win
			iterative
				we are not going to get it right the first time
				we learn by doing things together
			experimental
				we can try new things
			adaptive to context
				each solution adapts to the social context around it
				and to the problems a local area actually has

	scalable
		viral but authentic
			creates change in the real world
			feels like a conversation
			not a slogan
		people are extremely strong collectively
			it is entirely possible to improve people's lives around them
			there are many problems that become tractable when people act together
		replicatable
			ways of solving problems in one area can often work elsewhere
			not as a rigid copy
			as an adaptation
		lightweight structures that grow naturally
			they should be easy to join
			they should not feel like a hassle
			they should not suddenly place people inside a hierarchy

### Approach

	We outline local approaches to solving:
		Addiction
		Loneliness
		Malnutrition

	*{quiteasily.org}*
		highly effective open source resources
			approaches that do not use willpower
				anything involving counting
				blocking
				restricting
				rewarding
				or punishing yourself
			mostly open source books and writing
			we will improve the resources and cessation approaches over time
		these approaches should feel intuitive
		they should feel enjoyable
		they should help people see that they do not actually enjoy the subjective experience of the addiction itself
			only the ending of the withdrawal
		addiction affects everyone directly or indirectly
			which gives us a very wide audience

		posters
			we will ask people to put up posters
			this is the most effective way of spreading the campaign
				uncensorable
				shows something happening in the real world
			from one person putting up a poster
				if there is a large demographic in their area also experiencing the addiction
					one person can potentially reach 400 to 800 people
			each poster has an ID number
				has a passport
				helps make sure the campaign cannot be co-opted
				can also prove participation if someone wants that
			posters solve the stigma
				they show real-world action is taking place
			a decentralised network of posters has a reinforcing effect

		*{peaceful.network (toilet.network)}*
			an anonymous notice board for things happening in your local community
			an authentic way of showing you are not alone
			does not expose specific identifiers
			allows limited communication with other people in the world
			can include
				haikus
				message-in-a-bottle
				locally focussed anonymous messages
			the tools are intentionally limited but engaging
			moderation tools reduce abuse
			the medium itself should also reduce the capacity for abuse
			the shared identity system cuts down on bad behaviour
			it shows the world as it is
				friendly

		memes
			people can make and spread them
			we do not want to over-control the internet

		this acts as the main funnel towards other projects
			after quitting addictions, people are often unsure how to spend their time

	*{learnstuff.today}*
		is about upskilling people
		since it is not enough to say "get a hobby" or "learn a skill"
			because there are too many options
			and no central place where you can find the info
		the place to learn where to learn things
		collect open source resources
			to give people ways of learning things in a meaningful way

#### Reasonable.diet

		start now
			you do not have to wait for industrial surplus
			change purchasing habits at your local supermarket
		bulk buying and sharing at unit cost
			for example, olive oil
		focus on things that do not need refrigeration
			they are the easiest starting point for a more local approach
		reduce packaging where possible
			for example, using large water jugs instead of plastic bottles
		underground storage and simple cooling
			reduces the need for complex refrigeration infrastructure
		local markets are the entry point to understanding food supply chains
			local markets are glad to have your business
			they let you in on the secret of local produce
		cooperatives and local gardens scale from individual habit to community system
			food growing readily, plentiful, and nearby
		a food pool that runs at surplus
			not a bank
			not transactional

		cooking is a social experience
		bring housemates together
		with the cost of living, many people struggle to get all the nutrients they need
		there are very easy ways of fulfilling these needs
		potatoes are one of the clearest examples
			societies that have potatoes have been shown to be more peaceful over time
			because people are not starving
			potatoes are cheap
			potatoes are filling
			potatoes get you most of the way there nutritionally
		if you add other dense foods
			you can get all the nutrition you need
		this applies to many different demographics
		one of the clearest starting points is students
			eating packet ramen all the time
			a better approach is cheaper, healthier, and more sustainable
		the more people know about this
			the better mental health within a local community and the world as a whole will be

	loneliness
		leads into
##### Calm.college
				people can login with their university
				universities are a semi-structured environment
				they provide an inherently high-trust context
				calm.college can act as a testnet for local communities
				person-focussed tools
				community
				meetups
				people start doing real things in the real world
					writing on chalkboards
					writing on the floor
					making things known around campus
				people start meeting up on campus to socialise
				mental health improves
				stress becomes easier to handle
				people have better university experiences in lower-stress environments
				students end up eating potatoes with the people around them
					meeting people
					and cool things result

				campus community data
					wellbeing data
						much better quality of data
					if the product is inherently useful
						you can see how many people are engaging
						and how they interact with different things
					it can begin with relatively limited public data
					then deepen as people agree to more integration
					students are more likely to accept their university receiving this data
						if it is clearly helping them
						and if it is not just going to a company
					charge $5 per enrolled student, adjusted for equity globally, when a campus obtains 10% student participation

	malnutrition
##### Reasonable.diet
			intersect between calm.college and reasonable.diet

##### Hexagons.world
			statistics
				baysean
				we are creating statistics for every local community around the world
				we can progressively create better estimates of local statistics
				the point is to make local problems visible enough to act on

			addressing
				six words
					100km
					10km
					1km
					100m
					10m
					1m
				in practice the last three words are unique
					owing to the fact the naming scheme is mostly deterministic
					but is still owned by the community
						feel locally relevant
				and we can do a bit of the heavy lifting first

			community organisations
			community spaces

			compute
				distributed volunteer compute
				calculate local scenarios and variables
				integrate many different open source data sets
				allow communities to decide what people compute

###### Maps

###### What If?

###### Hexagons Private

#### A Flowing Undercurrent of Resources
		donating to charity is very far removed from impact
		most effective system
		broadly speaking, 'real' and 'imaginary' resources
			real
				tools
				goods
				petrol
				fibre optic
				emotions
			imaginary
				money

		PBI, tax deductable

		won't give people money directly
			if possible, provide what people actually need instead
				fuel cards
				goods directly
				shared resource pools
			the aim is to create more effective approaches to providing resources for the people around them
			an example of human creativity and ingenuity








### project design and values

	You can do the projects described within, in most societies, whenever.
		there are some basic prerequisites
			- internet is not tyranically restricted
			- small private donations and pooling are legally possible
			- non-partisan, non-violent speech is protected
		but even these are not exactly required
		as long as people want it, such an idea is unstoppable

	cure people of addiction, then inspire them to create local communities
		you can start with university students and improve their lives
		then create tools to build a more local world

	each project is separate, but they complement each other
		this helps bring more people from different backgrounds together
		mimics life in general

	the organisation never hardens into "infrastructure"
		it should progressively unwind down
		offload tools to allow communities to better coordinate themselves
		do not create a new system for people to follow
		let local communities decide how they want to approach things
		decentralise power to local communities
		not an org chart
		not local coordinators
		an ebb and flow of a system
		not a regimented approach
		that would not feel grounded in what they are

		Peaceful Foundation should feel like:

			a shared map of what exists
			a shared memory of what people have done
			a shared vocabulary for talking about it

		not:

			an org chart
			a command structure
			a giant platform that needs feeding

		if Peaceful Foundation disappeared tomorrow:

			the pattern (hexagons, campaigns, components, issues, milestones)
			should still make sense to anyone who wants to pick it up again

#### Deterministic ≠ Algorithmic

			Algorithmic systems:

				- Require optimisation
				- Fail unpredictably
				- Centralise decision-making
				- Need constant tuning
				- Break when assumptions change
				- try to intelligently predict the best way by considering many inputs
				- when centralised assumptions fail, they do additional damage because they do not know what they are doing

			Deterministic systems (as you mean them):

				- Rely on existing motion
				- Have multiple valid paths
				- Degrade gracefully
				- Don’t require “correct” decisions, only reasonable ones
				- Can be understood locally without global knowledge

			Your rubbish truck example is perfect because it shows this:

				- The truck already runs The route already exists
				- The timing is predictable
				- The marginal cost is near zero
				- If it doesn’t work today, another route exists tomorrow

			not logistics optimisation. just using the world as it already is.

			The same applies to: People walking, people biking

#### Easy
			&gt;like quitting an addiction&lt;

			simple
				small
					clear entry points
					anyone can begin within minutes
					that anyone who finds a project can begin participating and being a part of a thing within minutes

				elegant
					slots in nicely to life

			less effort
				where possible
					effortless (haha)
						I'm sort of joking about effortless, requires, less effort
					example: eating differently
						give people a mental heuristic
							certain resources are pooled
							when shopping, the consideration is avoiding single-use packaging
						easier choices, considering different things
						if you're hungry, putting a potato in the microwave is quicker and easier than getting food delivered

				you want people to think
					"if everyone did this, it would change the world"
						it should be really simple, easy actions
						for instance, most people on Earth have access to a microwave

			easy, as in very possible
				changing the world is achievable

					just shows that it's easy as in, another, interpretation of the value

#### Calm
			&gt;like people getting along together&lt;

			conversation
				most people just want to be heard

			non-reactive
				not against, but for

			steady
				projects can grow without urgency
					(but they do grow faster with it)

#### Fair
			&gt;like everyone getting what they need&lt;

			should solve the problem
			measurable change
				data driven
				experiences of people

			transparent
				processes open to all
				works for anyone, regardless of background

			an example against less effort: painting roofs white to reduce urban heating is the most effective method
				and isn't "sexy"
				but is scalable and doable and measurable

#### Less
			&gt;like less consumption, opinions and dross&lt;

			less consumption
				anti-consumption in each project
					eliminate plastic and cardboard
				low cost
					run lean
						use what already exists
						only as much as needed
					to do impact
						actually cheaper

			less opinions
				nothing on philosophy
				action focussed conversations
				minimal structure

			less dross
				trivial

			// all the projects are designed to be very cheap to run
			// static

#### Good
			&gt;because we can dream of a better future&lt;

			fun
				authentically sharable
				reason for doing things
				builds connection
					people enjoy being together

			lasting
				positive sum
					everyone gains, nobody loses

				stays useful beyond trends

			dream of a better future

	these five pillars are also our values as an organisation









### organising people


#### An overview of the peaceful passport

		The Peaceful Passport is the shared identity layer across all Peaceful Foundation projects.

		It solves three linked problems:

			- how people show they are *actually* part of the work
			- how we stop others from quietly speaking "for" the movement
			- how we coordinate thousands of small actions without building a weird reputation game

		We explore and expand upon this more in the peaceful passport section.


		Why we need a shared identity layer

			without a shared layer
				it is easy for anyone to:

					claim to represent Peaceful Foundation
					post "official" content
					start groups or drives in our name

				this leads to:
					co-option
					confusion
					people getting hurt by things we never endorsed

			with a shared layer
				we can say, in plain language:

					"if it's not linked to a valid passport, it isn't us"

				this helps:
					the general public
						check whether something is really connected
					volunteers
						know which requests to trust
					partners
						see who they're actually talking to

				checkable trust
					requires people to make effort to check if something is true
					not at the mercy of an algorithm


		What the Peaceful Passport is

			a simple, pseudonymous identity
				one person → one passport
				pseudo-anonymous means it does not require any identification from you
					you can remain completely anonymous
				used across:
					quiteasily
					learnstuff.today
					reasonable.diet
					calm.college
					hexagons.world
					toilet.network (peaceful.network)
					coomer.org
					tools we use to organise
					peaceful passport itself

			minimal by design
				passport holds:
					a stable identifier
						passkeys driven
							simple to authenticate
							sync between devices
					which projects you're active in
					which roles you currently hold
						participant / ambassador / volunteer / staff
					a log of verified contributions
						(posters, meals, hubs, code, organising)

				it does *not* hold:
					private stories
					detailed personal data
					numeric "scores" or karma

			identity and privacy
				public view:
					pseudonym + broad region / hex
					high-level contributions

				private / staff view:
					just enough extra detail to:
						prevent impersonation
						handle safety and compliance

				legal identity is only collected where required
					(e.g. working with children checks, employment)
					and kept under strict access and audit

			static by design
				file hosting is resilient and does not require a centralised system
				if anyone hosts a copy and makes changes, it does not work

			a link in bio site
				customizable
				feels like the old web where you could have your own CSS

			badges
				for the amount of participation people give
				verified through consensus
					people at the same rank or who have already got a badge confirm

			measures what people do
				reliability is the main thing

			funnelling people into the passport system

		student poster campaigns
			expressly inform students they need to get permission from schools and universities
			doing otherwise would be a circumvention of rules
			we assume people got permission
			part of this is guides on how exactly to participate





#### Ambassadors

		ambassadors are people who participate through a project
			they can see they can do something in their local area
			they support Peaceful Foundation
			they're down to spread the idea

##### Onboarding and Inducting Through Projects
			easily accessible
			not necessarily a required process
			someone who found stuff on quiteasily can put up a poster
			ability to print out a poster embedded into the site
			customising posters or materials they might share
			making memes and uploading them is done through the project itself
			the process of sharing is embedded into anything we build that needs to be shared


#### Volunteers

		volunteers participate through tasks related to a project
			a progression system represents reliability
				based on Peaceful Passport
				based on the tasks they set out to do

##### volunteer.peacefulfoundation.org

###### Inducting volunteers
			regional characteristics
				whereabouts they live
				specific induction video based on risk profile
				specific information about their region or country
			right to peaceful assembly
				mostly fine everywhere
				when it starts turning into a movement, stop
					you just want everyone coming together to create a more local world
				if your government does not allow it, do not do it
					wait for assistance
					plenty of other ways to participate
			safety in action
				you feel the vibe in the air
				you also hear stories

##### Registered volunteers



#### Staff






#### Elements

##### Characteristics

			// demographics and such

###### Skills
				// community
				// programming
				// organising
				// influencing
				// researching
				// editing
				// artistry

###### Region
				safety element depending on places in the world
				updated country categories
					america
					oceania
					arabia
					asia
					south asia
					oceanic asia
					europe
					africa
				different places have different abilities to make civic action
				risk profile accounts for age
				anyone can participate
				peaceful foundation is against protests
				different considerations for different regional demographics
				putting up a poster might be highly punished in some societies
				peaceful foundation isn't worth dying or causing inconvenience for yourself or others
				it should be easy and calm

###### Personality

###### Animal Type
					assign DISC traits to animals
						fox
						shark
						turtle
						owl
					an easy question for people to answer
					gives data about group composition
					you can create little codes to describe people

###### Myers-Briggs (MBTI)
					does not demonise trait approaches
					does not imply extroversion is better
					people do tests to establish their type
					descriptive names for traits from "Myers Briggs in the workplace"

###### Availability
				availability isn't really the main vibe
					it helps for workload and when we can call on you for tasks
					but the main thing is reliability
						measured through aspects
###### Euphoriaer
###### Journeyer
###### Adventurer
###### Supporter
###### Enjoyer


##### Aspects
			// structure that peaceful foundation creates

###### Avian
				consistency

###### Egg
					arrives and fills in characteristics
					given a general task to show skin in the game
					go outside and do things if possible
					infinitely scalable tasks
						picking up rubbish
						meeting people IRL
					primarily online
					in person, do not enforce hierarchies
					all about what people do, not rank
					many avenues to optimise the experience and software
					for example, a programmer might write a script to wrap an API into a standardizable function

###### Hatchling
					does little things
					then put in a group to work on something together

###### Cygnet
					working on tasks in nests with people
					need to be able to work together as a team
					if they can't work in a team, they need to work on it

###### Swan

###### Black Swan

###### Intersect
				the focus that distills skills, availability, and commitment
				examples
					programming intersects
					euphoriaer intersects with artistry
				outside focus
					going outside and getting involved in your local community
					real world work is far better than online
					people in oppressed countries can participate anonymously
				editing and artistry
					a large bucket of content
					do not tell artists what the output should be
					everyone has their own different process


#### Systems

##### Discord
			everyone has it
			easy to onboard people
			volunteering system interlinks with organising system
			people can join and answer a couple of in-built questions
			ambassadors can find things to do for different projects
			supports a lot of users
			a chat room with forums and threads
			voice calling functionality
			features we use
				forum posts and comments
				private threads
				public threads
				roles and onboarding
				bot integration
					deals into volunteering system
			not project management software
			tasks forum
				forum posts within that are components
			useful as a discussion platform
				people can argue over best approaches before a component is ready
			keep things in sync with bots
			eventually wind down
				less project management
				more scalable tasks and coordination
			online communication
				junk food of social interaction
				not conversation, that happens IRL
			nests
				people want community
			cygnet
				getting people to work together

##### Huly
			some tasks only on Huly because of complexity
			organisation runs off text files and static data
				does not need a live database
				text files referenced on public repositories
				commented on in Huly
			execution and social stuff in Discord
				flocks and task management
			we will outgrow Discord
			formally organising projects
			components interact with programming tools
			track issues in a centralised place
			geared towards programmers but well-documented
			link issues to components
			for internal volunteers, formal volunteers, staff, ambassadors
			virtual online workspace
			describe lived experience, not a feature list
			integrates with code and Git
			components in Huly hold different tasks and sit within a milestone

##### Chad
			infinite demographics and tasks
			deterministic building blocks
			not a personalised list
			people doing things together that all make a big difference
			examples
				rubbish truck man
				sports teacher
					teach kids breathing from their diaphragm
					walking more effectively
				science communicator
					deep dive into topics
					find resources for learnstuff.today
					make an explanation however they want
				firefighter
					look for flammable things in local community
					get people to watch out for bottles
					figure out what starts the most fires
				botanist
					find invasive species
					get people to recognise weeds that shouldn't be there


#### Structure

		a highly scalable structure for organising
		should be really simple

##### Tasks
			everything is distilled into a GitLab issue
			discussed on GitLab
			stored there

##### Components
			have tasks within them
			part of a milestone
			works towards a milestone
			map onto the coordination platform we're using
				Discord or Huly
			can be kept up to date in the same way

##### Milestones
			points where success criteria has been reached
			prevents burnout from infinite tasks
			leads on to bigger and brighter work
			six weeks is enough to plan and create something big

##### Working together

				different nests have different timeouts
				bring people together in a way that best enhances them
				organiser facilitates in an unscripted way
				practice social skills
					interview people authentically
					listen to each other
				organisers train their brain to shut up when another person is talking
				intersects for different roles based on their characteristics
				consistent receipt gives sense of self-direction
				tasks can be locally doable or online

###### Nests
					private threads for coordinating work
					people can add people to a nest
					not overcrowded, but flexible
					coordinate people into groups based on characteristics or circumstances
					highly versatile group
					endeavour to put people where they grow and complement each other
					interview people and get to know them
					understand skill sets
					complete honesty and good culture practice
					people go through multiple nests
					little team tasks
					safety features
						people get booted through quorum
							quorum size depends on nest size
								smaller nest: more than half
								larger groups: smaller quorum
						if booted, understand why and reflect
					egg gets put in nest with other eggs
						get fulfillment, post proof
						realise they can do things
						lasts ~10 days or until everyone hatches
					don't make it too touchy-feely
					matchmaking
						people match themselves
						or organiser uses deterministic rules to put people together in prosocial ways
					onboarding rooms and chat rooms
					have a conversation about what they love
						not an interview, just a vibe check
					optional personality tests
						need to be useful and exportable
					cygnet and swan nests
						standard project onboarding flow
						make a little project plan
						organiser checks in as facilitator
						assign best project manager to developers or artists
						estimate how long in the nest
							egg group: ~10 days
							other tasks: 21 days to six weeks
							max out at six weeks, then repair the nest

###### Flocks
					group of avians with a shared characteristic
					flying in the same direction
					people can make their own flocks
					little private threads invited based on interests
					not too cliquey
					join based on interests
						for example, programming language like Rust or C
					regions and countries
						start with regions until enough people, then countries
						chat between Hexagon Map locations
						creates more local communication
					IRL hobbies
						not video games or electronic stuff
					want large groups for solidarity
					initially egg in a nest, then hatch to join a flock
					need to be a grown hatchling, completed first thing

###### Seasons
					a season is a six week cycle
					enough to plan and create something big
					(personal change too!)

		if Peaceful Foundation disappeared tomorrow
			the patterns still make sense
			does not rely on systems Peaceful Foundation hosts
		decentralise ways to run them locally
		local self-sufficiency in the systems themselves








### Funding and resources


	// simple costs


#### Projects with revenue elements

		// project funding

##### calm.college's statistics for universities
			universities lose enrollment from dropouts
			negative health affects course completion
			mental health resources are stressed
			calm.college acts as a personal datapad for students
			can genuinely help and alleviate these problems
			free for students, no premium features
			universities want better data
			current survey data is faulty
				only captures students who already interact
				difficult to get data on people on campus
			engagement is down
				campus engagement disappeared around 2008
				mental health began to plummet
				part of the reason is loss of local communities
			$5 per enrolled student per month
				adjusted for equity globally
				when a campus obtains 10% student participation

##### hexagons.world and useful tools for people
			people donate compute as volunteering
			locally relevant maps application
			free version available
			customizable
			$1 per month for premium maps
				adjusted for equity globally
				feels like $1 everywhere
				funds providing for local communities
			safer routes for people
				route home with the most lighting
				using available satellite data
				calculate safer routes

###### Maps
				main focus is the maps application
				deterministic results for routing
				global compute cluster
					caches results
					always trying to find the best way
				mostly done on device

###### What if?
				shared volunteer compute for modelling
				shard globally available data to different places
				people can play with data and estimate interventions
				examples
					most effective places to plant trees
					painting roofs to lower urban heating
				simple deterministic programming language
					transparent, not hidden algorithmic
					uses maths and operations
					people get progressively better at it
					feels intuitive, like playing
					drag and drop interface

###### Hexagons Private
				process private data on private compute
				calculate geospatial data easily
				business insights
					for example, where most jobs are coming from
				volunteer compute for non-sensitive data
				private compute for sensitive data
					charge close to raw compute cost

		// are very cheap to run, so the aim is directing all our profits into

		very cheap to run
			static data and text files are cheap to store
			real-time communication is cheap
			secure, zero knowledge about actual people
			client does a lot of the processing
			surplus of resources directed to local communities

##### An undercurrent of flowing resources
			giving local communities more comfort as feasibly possible

		// the approach

		deterministic instead of algorithmic
			defined inputs
			degrade gracefully
			multiple valid paths
			do not require correct decisions, only reasonable ones
			can be understood locally without global knowledge
			can be fully opaque
			allow people to suggest better ways of doing things
		using the world as it already is
			rubbish truck example
				truck already runs through existing routes
				no need to create new logistical dependencies
				approaches fail over to one another
					rubbish truck can't pick up → bicycle delivers → car delivers
			people walking, biking, doing different things
			providing ways of doing approaches in the most effective way
		our approach is to make better conversations and better ways of doing things collectively

#### Philanthropists

		We will send this document to the following groups to let them know about what we're doing, and that they're welcome to donate, and so that discussion happens inside their networks.

		- Ray Dalio is someone who's perfectly aligned.
		- MacKenzie Scott / Yield Giving -- I don't know enough about her but she seems cool
		- Masayoshi Son -- and what I know a, but he does youth + tools + measurable local outcomes,
			have to see if he's still living with an open heart; but I reckon he is.

		- Michael Bloomberg --

		- Minderoo Foundation -- data

		- Atlassian Foundation -- please donate developers but we will not use your software sorry
		- Craig Newmark -- please put us in contact with great people

		- Good Ventures and Coefficient Giving -- Forecasting (mostly), and other things such as air quality and global growth

		- Skoll Foundation
		- Omidyar Network
		-

		- judo.bank

		- airtree.vc
		- startmate
		- blackbird
		- giantleap
		- square peg capital

		- spacecubed
		- codersforcauses

		- Paul Ramsay Foundation

	We will send this document to them, with the excerpt below from "The Seven Stages of Going to War" by Lloyd Demause.

&gt; ***I. FREEDOM: Increasing independence, innovations, growth of real self***
&gt;
&gt; Germany [as Weimar ...] could stand new ways of living, more political freedoms, new industries, more women's rights, and greater personal happiness than it had enjoyed in more authoritarian traditional German culture. States in this Freedom Phase manage to settle their disagreements with other states without resorting to violence, and the increased cooperation and trade produces further economic progress.

&gt; ***II. FEAR: Growth panic, loss of parental approval, disintegration of real self***
&gt;
&gt; The attacking inner voice and the sense of despair of nations in their Fear Phase has nothing to do with the real condition of society. As we will see in the next chapter, Germany during the later Weimar period began feeling despair because "there was no respect for authority any more" and "everyone was arguing in the legislature," so they voted more and more for Nazis, although this was actually a period of increasing economic prosperity and freedoms.

&gt; ***III. FISSION: Splitting into "in-group" and "out-group"***
&gt;
&gt; As nations realise that they feel their Motherland has rejected them as too independent, as bad, they begin to split the Motherland image into a Good Motherland and a Bad Motherland, dividing the world into "us" and "them," with the "in-group" idealised as "clean, pure" and the "out-group" seen as "polluted, filthy." When two or more states fission into idealised and disparaged groups, they increase their violent nationalism and enter into a hostile escalating spiral of military buildups and collection of allies. Fission is produced by fears of growing freedoms, creating "imaginary communities" that must be defended by the Killer Mother alters. When the fission takes place only within the state, a civil war or genocide results.

&gt; ***IV. FUSION: Merging with powerful punishing Killer Motherland***
&gt;
&gt; It is the fusion with the power of the Killer Motherland that gives the war leader his charismatic "strength," not any real strength he has. Hitler was a weak person physically and mentally, but was adored by Germans because he was fused with the Mutterland, with the Volk, a powerful mystical being utterly lacking in empathy. Money-Kyrle describes a Hitler rally: *"The people seemed gradually to lose their individuality and become fused into a not very intelligent but immensely powerful monster, which was not quite sane and therefore capable of anything."* Wars begin in this fused state, claiming *"Motherland in danger!"*
&gt;
&gt; The nation fantasies it will lose its Motherland if it does not rescue her, even when there is no external enemy. Nations march off to war as heroes, *"losing ourselves in ecstasy because we are conscious of a power outside us with which we can merge."*

&gt; ***V. FRACTURE: Projection of Bad Self into helpless victim "enemy"***
&gt;
&gt; In order for the good child self to be loved, the bad child must die. That is why there are so many early societies like Carthage where tens of thousands of jars have been found with charred bones of sacrificed children and inscriptions saying they had been killed by their parents to cleanse the world of their sinfulness.  Once the Bad Self is fractured off and projected into an "enemy" -- located either inside or outside the society -- empathy is entirely lost because the punitive parental alter in the amygdala cuts off all contact with the mirror neurons in the insula and anterior cingulate.

&gt; ***VI. FAKED PROVOCATION: Faking a provocative attack by an "enemy"***
&gt;
&gt; A summary of many of the faked provocations used by the United States during he past two centuries reveals a pattern of lying in order to make it appear that an unprovoked attack or threatening condition makes war inevitable. Since most of the nation is in a war trance by Phase Six, they do not question the lie.
&gt;
&gt; The cartoon below shows Saddam Hussein as a killer of children, one of the central fantasies that led to the Gulf War. Although Iraq was one of the best Middle Eastern nations for child care and education, the American media kept picturing him as a child abuser and baby killer, with U.S.-faked incidents like one where babies were supposedly being removed by Iraqis from their incubators and murdered. Initially, President Bush told his representative to tell Saddam: *"We have no opinion on…your border disagreement with Kuwait"* in order to give him a "green light" to invade. The entire war was a set-up because the U.S. needed a war to feel masculine (Bush was being shown in cartoons as a "wimp" who wore women's dresses), and when Saddam said he would pull his troops out of Kuwait himself, the U.S. ignored him, Bush saying to his diplomats simply: *"We have to have a war."*

&gt; ***VII. FIGHT: Becoming the "Hero" of the Killer Motherland and being sacrificed for Her while killing the Bad Self "enemy"***
&gt;
&gt; With the switches into the war trance of the first six phases complete, the nation goes off to their sacrificial war ritual to kill and be killed. The nations involved now are controlled by their hyperactive "alarm centres". Both trust and empathy are gone. The warriors on both sides are fully switched into their violent right hemisphere alters -- their time bombs from early childhood -- and are convinced that they are fully fused with their Killer Motherland and have Her power so they can kill and die as Her Heroes.

— https://psychohistory.com/books/the-origins-of-war-in-child-abuse/chapter-5-the-seven-phases-of-going-to-war/






### A more local and hopeful world






### Social media


// peaceful passport


	at core
		reaching as many people as possible
		getting their attention
		showing them a more local and hopeful world



#### Reaching as Many People as Possible

		// getting ambassadors to do this

		targeted strategically
			India (huge skilled youth market) -- can't promote porn cessation directly, so do volunteering and less lonely societies
			in muslim places, you might work with self improvement influencers, and get volunteers to reach out



##### People Who Have Large Online Followings

			// referring to influencers


			have volunteers share and promote to people who have large online followings
				since there are too many to possibly count
				send proof to get badge in peaceful passport
				not paying influencers though since money is better spent elsewhere and asking influencers to volunteer their time instead

				within 'influencers' best interest
					stay relevant
						- campaigns remix memes and cultural moments
						- being early to trends builds their reputation

					mutual growth
						- decentralised campaigns spread quickly
						- early adopters benefit from spotting the trend first


					positive association
						- linked with health, dignity, and local community
						- gives moral high ground without being preachy

						authentic
							- not selling a product, but part of a community movement
							- shows credibility and strengthens audience trust

						low risk, high upside
							- light, fun, sharable
							- avoids ideology or controversy
							- safe to post, still high engagement

					creative freedom
						- raw material can be adapted to their style
						- cooking videos, meme edits, fitness reels, campus humour
						- no scripts, just prompts with viral potential



		also sidestep algorithms
			algorithm change trivial to hinder campaign
			- whatsapp broadcast
			- telegram
			- group chat
			- (irl actions)




#### Get Their Attention

		get volunteers to make the content
			culturally aware
			tailored towards their country

		- silent advertisement
			gets your attention on television
		- gong bowl
		- chalk crushing


		reading things
			- that describe the world today


		gureilla marketing handbook for ambassadors


		get experts
			I reckon purpose.com
				more formal as time goes on and local community take root

			could leverage: Tribe Global (network of marketing firms)




#### Show Them a More Hopeful and Local World, Together
		- people applying lessons
		- fun, light, local


		make content that is

			widespread -- broadly accessible (addiction, food)
			intrigue -- say less than needed, harmless
			inspiring -- lived examples, not polished campaigns

		each project has it's own focus and promotion strategy
			highlight: people running and doing things locally

			- while others march, here’s what you can do in your community today
			- Two bucks of potatoes will feed you all day
			- no nut november -&gt; no numb november
			- You can’t change what you can’t see.

		Students, volunteers, and local ambassadors each become “mini figureheads” in their own circles. This makes the movement feel bigger than one person

		hackauthor2

			(mystery) if people know there is someone behind it, but the focus is on the message, the ethos feels stronger.

			founder optics:
				Show yourself enough that people know there’s a real human anchoring it.
				Keep your presence casual and light -- “I think quitting porn helps calm communities” rather than big speeches.
				Avoid building cult-of-personality optics. Instead, frame yourself as “just the one who noticed something obvious and started it.”
				Introduce the core truths in your own voice (short, human, almost offhand), then let volunteers remix and carry them.
				Let the most viral energy come from other people sharing and claiming it.

			hiding face using environment and wide shots
			australian
			then translate using LLM into the same accent





#### Off social media


		additionally, you also want to get them off social media

##### peaceful.network (toilet.network)

				you start off with toilet.network on the quiteasily posters,

				The name 'toilet.network' makes it seem that the project is going down the drain, but this is only initially  in order to get attention, but moves to peaceful.network, adding features such as drawing boards and a 'chatroulette' voice only chat, but with a reputation system anchored in a 'costly proof' within the peaceful passport.

					Happening
						see a feed of the most recent posters globally. Simple proof that others are acting.
						a short snippet from another person - “someone in Brazil cooked a $2 potato recipe” / “someone in Poland quit porn.”

					Stall
						Short, anonymous messages for the current hexagons.world location.
						A way to recreate “stall writing” in a safe and pleasant way, and they depreciate over time.

					Note in a bottle
						You write a tiny message (or pick an emoji), and it “floats” live via WebRTC to one random peer currently connected. They can grab it, pop it on, or reply with one emoji.
							animation shows kiln making bottle
								all the steps
								then popping in river
								(subtle anticonsumption)

					Flush Button
						Two random peers share a giant button. Whoever presses it first “flushes” and resets the game. The other just sees it vanish.
						similar to 'the button' on reddit

					Local Happenings (future feature)
						things happening in your local community (the current hexagons.world hexword)
							anonymous

						also actions: put up a poster, cook a meal, host a walk. Small, doable, and sharable












### Development


	we expect development to be very rapid.



	serverless where possible
		use 'large file storage' only when we must (prefer SVG, PDF, text first)
	mirrors + redundancy so no single outage kills momentum





#### Developer experience

		the message is clear: [developers are key to success](https://www.youtube.com/watch?v=8fcSviC7cRM).
		we want to make their experience as pleasant as possible
			clear specifications
			easy to contribute
			purpose
		networking developers who do tasks together, for community

		have them collaborate on mainly frontends to a minimal and lovely backend
			backend:
				minimal
				standardised
				decending versioning
					by this it is meant that the version number is at a high number and then goes lower as the software becomes more stable to a fixed version and is optimised.
					for instance, the data store
					this is ideal for the backend projects since people need a stable base
					also makes us mindful including well-rounded and useful features too




			frontend:
				Use Astro
					static site generator
					able to use multiple frontend frameworks, even at the same time
					more accessible to developers
				and multiple frontend frameworks that much like our ethos, let the best ideas win



			tools
				version control
					use git
						but also jj (Jujutsu)
							is a version control system that continues using standard Git repositories, but adds a simpler, safer, more “undo-able” workflow on top. Work is organised as a stack of “changes” that are easy to move, amend, and reorder, making commit histories and code review stacks much easier.

					gitlab -- repositories

				'prettier' code standarisation library
					https://prettier.io/

				CONTRIBUTING with devcontainer/nix
				ADR folder for decision log; short, human summaries
				README “one minute start” at top



			integration
				link projects to passport IDs
					badge awards
					light metrics
					can display this where they would like
				onboard contributors onto huly.io

	resilience
		fallback channels if platforms block us
			poster + print and press kits, PDFs on gitlab mirrored on github
			peer-to-peer sharing failsafe (session, tox, matrix)
			not dependent on peaceful foundation offical channels to succeed once idea spreads
		keep all raw data exportable and low-dependency
			plain text, CSV, static HTML
		if a platform fails, community can spin up a fork in hours






### Projects

	//////////// notes on narrative and framing
		(internal only: see tactics.md)

#### COULD PUT the PROJECTS HERE and COULD BE ELEGANT

		quiteasily.org
		learnstuff.today
		reasonable.diet
		calm.college
		hexagons.world
		peaceful passport
		scalablecampaigns.org



### Mass media

	The aim is to reach journalists and media outlets widely, quickly and genuinely. Our outreach to journalists focuses on credible broadcasters, grassroots/student media, investigative collectives, wires, and experimental platforms. The guiding principle is to make stories easy to cover (press kits, fact sheets, open data), frame them as a social experiment not a product, and avoid sensationalism or tabloids.



#### A better experience for journalists


##### Press releases

			journalists are often under extreme time pressure
			often press releases are just inefficient pdf documents
				make it efficient to report upon instead
					use reactive web elements to make things easier for reporters
					clearly define: who, what, when, where, why
			run our own little creative commons media centre of good stories

			allow journalists to subscribe to email list, or if don't want to disclose email, rss feed also

			make it significantly easier to report upon
			show respect to reporters and make their jobs easier
			give an audio explainer that is refreshingly human


###### Press Kits
				press packs split by geography
				separate and in a clean zip
					logos, project one-liners, and founder quotes in a clean zip
					a bank of short quotes from volunteers, students, community members
					live contact with someone “always on” for comment (even if rota-based volunteers)
					high-res images and b-roll video (posters in the wild, students cooking, etc.)
					fact sheets with key info
				CC-licensed so journalists don’t have to ask permission

###### Data and Access

				open dashboards (hexagons, campus stats, posters map)
				reporters and journalists can create their own localised angles
				early access calls or memos under embargo
					high trust media is cause of trustful democracies
					can get launches of projects out far faster
				media live chat with someone is “always on” for comment (even if rota-based volunteers)
					journalists appreciate actual people and speedy replies




#### Live comments from volunteer spokespeople

		live and instant comments


#### Outreaching to media and journalists

		public broadcasters
			- ABC, BBC, PBS, NHK, Deutsche Welle
			- civic-minded, non-commercial
			- frame Peaceful Foundation as social experiment, not a product

		student &amp; community media
			- campus press, community radio, small journals
			- authentic and grassroots
			- ties into Calm.College

		independent media collectives

			International Consortium of Investigative Journalists (ICIJ)
				- Global reach, strong reputation for cross-border stories
				- local statistics + censorship resilience angles (hexagons, posters map) would fit their “systems of power” lens

			Global Investigative Journalism Network (GIJN)
				- 240+ member orgs, training + story exchange
				- Natural hub for amplifying student/community data stories, especially local → global angles
				- Journalists actively looking for ready-made datasets + human-centred stories

			Committee to Protect Journalists (CPJ)
				- Press freedom NGO with wide readership among working journalists
				- Would resonate with censorship-resilience tools (GreatFire-like work, mesh comms, anonymised proof-of-life)
				- Coverage by CPJ often ricochets into mainstream outlets

			Reporters Without Borders (RSF)
				- High visibility, strong advocacy reputation
				- Their *Collateral Freedom* project overlaps ethos (mirroring, decentralisation)
				- Would likely highlight your projects as examples of civic tech resisting repression

			Global Voices
				- Volunteer-driven, multilingual network amplifying overlooked local voices
				- Direct match for “local world” ethos — students, recipes, addiction recovery framed as dignity + resilience
				- Trusted by journalists as a discovery platform

			AMARC (World Association of Community Radio Broadcasters)
				- 4,000+ community radio members in 130 countries
				- Grassroots distribution channel for posters, potato recipes, campus calm stories
				- Fits “local action, global echo” perfectly

			Associated Press (AP), Reuters, Agence France-Presse (AFP), Press Association (UK), Canadian Press, Australian Associated Press (AAP)
				- regional wires with wide reach
				- every newsroom monitors them
				- syndication = instant global pickup

			JournoLists, journa.host (Mastodon)
				- where journalists trade story leads
				- journa.host is matsodon which is federated and cool

			Pacifica Radio Network (US) and AMARC (global community radio)
				- local vibe that we want
				- hundreds of affiliates

##### Complementary Considerations

			podcasts
				- independent, long-form conversations
				- useful tone and context
				- deepen understanding

			international tie-ins
				- occasional features in Al Jazeera English, The Guardian global development
				- highlight dignity, addiction cessation, and local community improvement
				- broaden global reach without losing ethos

			no commercial tabloids
				- avoid distortion and sensationalism
				- staying out reinforces “trustable” positioning
				- strengthens credibility with students, NGOs, and community groups

			experimental platforms
				- long-term: appear on unusual or niche outlets (European public TV, art collectives)
				- not to sell, but to expose spectacle and redirect focus to community








### Partnerships

	partnerships are simple and lightweight
		- two main modes:
			1) skilled people coordinate directly with Peaceful Foundation
				- programmers, designers, organisers, academics
				- collaborate on tools, campaigns, or research
			2) groups relay instructions to their members
				- churches, student clubs, NGOs, collectives
				- distribute posters, resources, or event ideas
		- no heavy onboarding
			- respect people as people, not institutions
			- provide clear actions that slot into existing rhythms
		- ethos over structure
			- the foundation gives tools and guidance
			- groups and individuals adapt them locally


#### Groups

		universities
			- clubs
			- societies
			- student groups
			- academics (including academic unions)
			avoid guild (National Union of Students) dystopic bureaucracy

		collectives
			- art, music, culture, grassroots spaces
			- programmers and hobbyist groups
			- protest groups possible, but always people as people

		infrastructure
			- poster boards, Discords, mailing lists, community spaces

		community groups
			- religious networks with strong local presence
			- mens sheds
			- local volunteer fire brigades, sports clubs, choirs
			existing trust and cohesion

		NGOs and health bodies
				InterAction (US coalition of 180+ NGOs)
				Bond (UK network of 400+ NGOs)
				ICVA (International Council of Voluntary Agencies)
				NetHope (tech consortium of 65+ humanitarian NGOs)
				Student NGO networks: AIESEC, Enactus, IAESTE
			also:
				mental health
				addiction
				food
				local rehab charities
			align on dignity and prevention


		tech / startup ecosystem
			- coding groups, accelerators, aligned founders
				- https://codersforcauses.org
				activist hacker groups
					https://en.greatfire.org/
					Open Technology Fund (OTF)
					Access Now  //  ask them to evaluate peaceful foundation approach
			contribute skills and or amplify campaigns


	worth noting that each of these have regional spaces that trusted volunteers can be assigned to reach out to
		when reaching out, include passport and have the email server assign an email signature that has an explainer and a clarifying disclaimer







### Measurement


	attention (introductory paragraph)
		attention can be a signal but not the goal
		it shows whether the story cuts through noise
		measure briefly
			reach of a post
			views of a clip
		these are surface indicators, useful for testing resonance
		but they are not the goal at all


#### Statistics and real impact

		impact measured by change in statistics
			any effective campaign → reduction of suffering, visible over time

		// hexagons



##### real traces within campaigns

		// within campaigns

			measure what’s left behind in the real world
				posters placed
				recipes cooked
				meetups held
			these are simple, uncensorable signals of participation

			the strongest metric is reliability
				someone takes a second task
				comes back again
				or invites a friend
			depth of commitment matters more than breadth of reach
			trust &gt; clicks




##### Stories and continuity
			the story retold is the real metric
				did people explain it to others in their own words?
				anecdotes, memes, word of mouth
			if the narrative spreads, the movement is alive
			look for actions that sustain over weeks and months, not just spikes of attention
			participation that persists without prompting is the strongest indicator

			avoid vanity metrics
				likes, followers, views
			measure only what helps us learn, improve, and stay true to purpose





### Longevity

// you could even do everything manually




#### Simplicity
		built on static tools and volunteer energy
		no single point of capture
		low or no baseline cost
		expenses small enough for micro-donations or pooled hosting

#### Resilience
		systems and community
			static sites with few dependencies
			open protocols and offline-friendly formats
			knowledge stored publicly
			rituals and habits that persist (posters, small events)
			redundancy through archives, mirrors, and forks
		people
			volunteer base self-renewing
			roles easy to pick up
			no central figure required for continuity

#### Ethos
		grounded in authentic action and community
		“always free essentials” builds long-term trust
		not tied to passing trends
		volunteers motivated by values rather than incentives
		ethical durability across cultures

#### Adaptability
		clear principles, flexible expression
		modular projects that can be forked or translated
		practices normalised so behaviours carry on even if tools vanish
		no brand worship → anyone can carry the flag
		local rituals anchor global ethos

#### Continuity and Growth
		start small and cheap
		scale by decentralising
		community measurement provides feedback loops
		each project useful on its own
		can scale extremely quickly, and persists even under slow growth





### Timeline

	discussed in the time section

	broadly speaking

		quiteasily
		learnstuff.today
		reasonable.diet

	before leading into

		calm.college

	then

		hexagons.world
			maps
			what if
			hexagons private
			hexagons enterprise

	after a while

		winding or lowering down peaceful foundation
			low-power mode
			you have succeeded
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